Zhou talk about 360 of the game gene: not research and development only provide platform

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Introduction: In recent years, Qihoo 360 has been crowned the first domestic network security company, the second largest search engine, mobile phone game Android platform first channel business and so loud name.

In recent years, Qihoo 360 has been crowned the first major network security company, the second largest search engine, mobile phone game Android platform first channel business and so loud name. At the same time, all kinds of disputes and lawsuits have come together. A few days ago, the reporter interviewed the Qihoo 360 chairman Zhou, with a view to more understanding of the topic-ridden founder and he led the company.

Game strategy not developed

"Wait a minute, I'll send two tweets first." That's what the fans promised before. "Before the interview, Zhou still didn't forget to hold the mobile phone, with 9 million fans on the microblog interaction." Zhou's microblog introduction wrote two identities: "360 company chief User Experience officer", "former programmer current product manager".

"I'm not winning, I'm serious." "This is the first sentence that Zhou in an interview. In the face of games, hardware, investment and other hot topics, Zhou still stressed that "we are a network security company."

2012, Qihoo 360 entered the industry of hand tour. Using the "360 mobile phone assistant" Software distribution platform, 360 to all the hands of the developer channel Portal, the user and traffic advantages to transfer to the game application, so as to achieve the rapid development of the game business.

Hand tour, was Zhou considered to be highly stable industry. "In terms of mobile phones, Chinese users are the most willing to pay for games," he said. When the economy is depressed, we are all willing to spend 10 dollars to play a hand tour. ”

Surprisingly, Zhou says, 360 doesn't actually have a game gene. "We do not develop hand tours ourselves, but we provide a platform for hand-tour developers to distribute the portal." We adhere to a truly open policy, any developer can work with us, the game industry with more developers, the Chinese hand tour industry can truly prosper. "Zhou said.

It is this strategy that allows 360 of the hand tour business by leaps and bounds. The data show that 360 has now become the first of the Android platform distribution channels, covering a ratio of more than 40%. In the first quarter of this year, 360 hand tour business income of 125 million U.S. dollars, the year-on-year growth of 172.2%, the chain of 58.2%, accounting for about 47%.

At present, 360 hand tour business has been basically flat with the advertising business. Zhou that: "A company's revenue model, both should have a back to the advertising costs, and should have forward the game value-added services, half from the enterprise, half from the user, so that more balanced and healthy." ”

"The core of the company is security, but the security business does not make money, we accumulate the user through security, and then through value-added services to enable the company to gain profits and revenue, which can in turn make security better." "Zhou said.

With the psychology of the experimenter to do the hardware

Reporter Interview Zhou 祎 eve, Microsoft in Shanghai High-profile release of the national line version of Xbox One, the topic of smart devices has become a hot spot in the market. In fact, 360 is also engaged in the development of game consoles and wear equipment.

"360 invested in a start-up company in Shanghai, using Android to develop game consoles. Products have been developed some time ago, but developed products with Xbox One, PS4, in addition to the price advantage, the experience did not achieve the ultimate. I feel not very satisfied, is now being melted down. "Zhou believes that before a hardware launch, the experience must be the ultimate."

"Hardware is a one-time product, consumers buy back to find problems, it failed." "In fact, such a conversion is not the first time, after 360 tried to launch a child intelligent hand ring for the protection of minors, but because of poor experience, the first batch of production of tens of thousands of equipment, are not online sales."

In the field of hardware, Zhou is a person with the psychology of a pilot. "We are concerned about the future development of a field, the investment video game is to cultivate and support these potential enterprises, the game machine market may not be able to do it, it does not matter." ”

Smart hardware is the direction of the future, Zhou is convinced, but he does not want to rely on hardware to make money. "Do the hardware, we do not expect to make money, a variety of hardware small to light bulb sockets, large to refrigerator color TV, 5 years at least 10 billion to 20 billion devices with the Internet connection, this is a huge opportunity." All the equipment connected to the cloud, I think this is a huge challenge and opportunity. ”

Investment favors small Teams

July 30, Qihoo 360 announced that it would issue a 900 million-dollar premium convertible bonds for general business purposes.

Zhou said that the financing is to invest, "China's Internet competition is very fierce, and tickets are very expensive, those giants investment is basically 1 billion dollars, compared with others, we do not have much money, so we have 900 million dollars."

Data show that the first half of Google, Yahoo, Ali and other giants have invested nearly 5 billion U.S. dollars for mergers and acquisitions, investment range from smart equipment to cultural industry, very diverse. "I do not like too much of the development of diversification, now the Giants want to see all their fields are involved in, I do not understand this strategy, anyway, for me, I am going to do a good job in the core business." Zhou is still clinging on the road of network security.

"The biggest difference between me and the giant is that I still want to buy some small and medium-sized companies to bet on their tomorrow." With the growth of 360 of companies, internal innovation appears relatively slow. Invest in a small team that has a future-oriented product and technology, more innovative and more dynamic, to make up for existing innovation flaws. "Zhou said.

Zhou insists that Qihoo 360 's peripheral business is more of a complement, and the company is actually sticking to cybersecurity as its core. "We insist on doing China's largest network security companies, such as we do routers, mobile phone guards, children's hand ring, is to protect your computer security, mobile phone security, but also want to protect your family's network and children, this is our core business." ”