Zhou talk about 360 special machine: Why do and how to do?

360 mobile phone industry chain Diagram Zhou and his team to create what kind of special mobile phone mode, and the special machine to 360 bring what value? Baidu, Alibaba, Tencent, almost every internet company is doing mobile phones, Zhou do not want to lose voice in the mobile internet age, he gave 360 tailored a set of special machine mode, and hope to create a convenient operation, replication, sustainable business model. His approach is to first choose a mobile phone manufacturers have the ability to produce a traditional handset manufacturer, let them come up with a mobile phone installed 360 of customized software, through 360 of channel marketing, specific sales behavior outsourced to the electric business site, after-sales service is through the phone manufacturers to complete the channel. Handset makers will omit marketing and channel spending to reduce prices and improve price/performance. And 360 can put the user and traffic on the advantage to maximize, while avoiding the phone manufacturing, supply chain management problems. Zhou explained. Internet companies do not make cell phone genes in Zhou View, mobile phone replacement so fast, a mobile phone sales for a year at constant prices unchanged, in addition to Apple can do, other manufacturers are difficult to do. And although Internet company brand is recognized on the Internet, but transplant to mobile phone does not buy. He advises internet companies not to be greedy and to give up the idea of making money from hardware, which determines that hardware must be a small business. Internet companies do not build cell phone genes, the procurement of raw materials, design, supply management, after-sale, is a hard dirty, do not take everything. Apple did not make its own accessories and electric dealers. Zhou stressed that 360 to do for special machines will insist on three, do not build mobile phones, do not sell mobile phones, not from the hardware to make money, 360 will not be from the mobile phone hardware sales, of course, will not subsidize handset manufacturers. Although not profitable, Zhou that the special function gives 360 three values: one is to please users, will be a large number of faithful use of 360 of mobile phone users; second, the development of mobile Internet market, users can only use a large screen, high matching mobile phone talent will play games, watching video, to have a business model. Third, strategic considerations, Zhou said, we have become friends and partners with mobile phone manufacturers, which will make 360 more active in the future of the mobile Internet scramble. will be built online mobile phone supermarket currently 360 has operated in accordance with this model of 3 mobile phones, respectively, with the Alcatel-customized AK47, with Huawei (Micro-Bo) company's Huawei Shining mobile phone and cooperation with Haier W910 mobile phone. Among them, W910 equipped with 4.5-inch Retina screen and Qualcomm 1.5G dual-core processor, priced at 1999 yuan, the first 10,000 preferential price of 1888. A telecoms industry expert told Sina Science and technology that in recent years, mobile phone manufacturers have been from the design and quantity into a single on the volume of the era, that is, mainstream mobile phone manufacturers will only choose in the high school low-end each main 1 to 2, through a large number of marketing to ensure that each sales volume can reach a certain level, so as to share a The high initial cost of the mold. The expert said 360 Special Machine Although only published 3, but from the current access to information are in the middle of the 1499~1999 price range or about 999 yuan low price range, hardware configuration differences are not small, homogeneous products will disperse marketing resources, so that each cell phone sales difficult to protect. Zhou, however, disagrees with the idea that 360 of the security products already have 400 million users and that marketing resources are sufficient. Our flow has not really played a role, just sent some microblogging, the flow of traffic has been the first batch of machines sold. Zhou revealed that the next will be in 360 security guards and browsers will be placed in a similar mobile phone supermarket entrance, will be 360 large traffic import. At the same time, he does not rule out using the window to promote this particular way. If Haier W910 mobile phone to sell 2999 yuan, we will feel that the window is an advertisement, now 1888 of the price for users is a discount, they will not resent. In fact, there is Zhou confidence in the booming e-business. He predicted that the mobile phone's Internet channel will usher in a burst of growth, three years of mobile phone sales will form the traditional channels, operators channels and the Internet channels each accounted for the pattern of the world. We do not have the ability to cover the entire industry chain of mobile phone companies, can only seek a single point of breakthrough, find an advantage of the place, to achieve the ultimate. Zhou explains his philosophy of the company.