Zhou: The development way of mobile interconnection

At the fifth session of the mobile Internet Fair, Zhou, chairman of Qihoo 360, published a keynote speech on "The Survival, transformation, layout and win of the mobile internet", although the theme seemed a bit too big, but many views were real.

The following is a small series of speech after finishing the point of view, hoping to bring some thinking.

1. Application developers should be clean, if not early formation of a good internet environment, the mobile link in the field of profit in the spring will soon pass

The wireless internet has grown rapidly with the spread of Android devices, and everyone's mobile phone is a small computer, and there are more and more security problems associated with openness and interconnection. But mobile phone security is not only the problem of viruses and Trojans, but the combination of many applications brought about the deduction fee, suction fee problem, this future for all the application developers are a huge harm.

2. Wireless app do more than focus

Tencent, for example, had 50 apps a year ago, but in the end we found that 50 apps add up to just one micro-letter, a micro-letter that basically lays a huge success in the wireless internet.

3. Temporarily not very optimistic about the advertising model, free games + charging props model may make the first mobile phone game breakthrough

Because of cell phone battery, screen and other reasons, temporarily not optimistic about wireless internet advertising mode. Because the experience of the mobile phone is very different from the PC screen, even if the user experience is not mandatory, the impact of the presence of the banner on the user's mobile phone is also very fatal.

At this stage, mobile phones on the first breakthrough in the application may be the game. The rise of the web game proves that the game does not have to do like the traditional business client game so complex and exquisite, as long as the user can play a very cool, there is a good experience can also be rapid rise. Free games, plus virtual props to make mobile games likely to be the next breakout point.

4. Mobile phone screen in the case of a move must be bigger the better

Some people take apples for example against this view, but Apple can not imitate, because Apple has its own culture and temperament. Both men and women like bigger screens, because only a larger screen can make the gaming experience and video experience good enough.

5. Traditional Internet bosses should first clear their own 0 to do the app, or just do a wireless shell of the traditional application

Mobile phone can be mobile, at any time available, mobile phones can have sensors, cameras, a microphone, the phone touch screen and PC mouse is not the same, so if you can not put the full use of these points, you should reflect on, they are really doing wireless app?

Mobile phone QQ and micro-letter is a good contrast. Mobile phone QQ for so many years, still only the computer version of the QQ function of the migration, and not as much as the micro-letter to make full use of the combination of mobile phones. Although the micro-letter investment in the power of small, but make full use of mobile phone and wireless users understand, less than two years quickly become a huge application, it is worth a lot of wireless practitioners to learn and think.

From the desktop side of Yy voice, to the mobile side of the singing bar is a good example. In fact, it is very simple, we remember Zhang Mowgli to learn Taiji, the master asked him to forget no, said no, to finally forget, you can play Tai chi.