Zhou: The right time must be commercialized

Absrtact: I think moving may be the chance to subvert the traditional search. Whether it is a voice or a map, the prerequisite is to have a strong search technology. This reporter recently found that the mobile search particularly valued Qihoo 360 chairman Zhou 祎 diversion, quietly cloth

"I think moving may be the chance to subvert traditional search," he said. Whether it is a voice or a map, the prerequisite is to have a strong search technology. "This reporter recently found that the mobile search for the special value of Qihoo 360 chairman Zhou 祎 diversion, quietly layout, domain name for the m.so.com mobile phone search has been online.

Subterfuge

"No mobile search will be released in the short term," Zhou, after a media interview, accidentally exposed his "commercial cunning" of the Internet for years.

The reporter discovered, whether in the computer or in the handset end input domain name m.so.com, will present differs in 360 Universal Search Interface: Only "360 searches +" The logo and the search box--the handset searches.

The difference is that the computer end of the use of m.so.com will eventually jump to the universal search, while the phone-side click on the m.so.com has been more suitable for mobile phone to read the page. At present, 360 mobile search has not enabled the independent name, the function is limited to Web pages and news search, and news search results "has been transcoding to view on mobile devices."

It is noteworthy that in the mobile browser input so.com, such as 360 of the search for PC version of the domain name, will also jump directly to the mobile phone search interface. As early as the end of October, 360 official website Forum staff "360_xuqiwei" on the forum Netizen said, "At present these (pictures, maps, etc.) function has no specific online time plan, we are constantly improving the function."

Earlier, the 360 mobile phone browser iphone version has also set 360 search as the default search engine. This is interpreted by the industry as 360 search to the Baidu search from the mobile end of the war.

In fact, 360 in the mobile Internet layout has been focused on the security business, its mobile phone browser, mobile desktop has not been vigorously promoted, and even Zhou 祎 itself are frankly, "360 will continue in the field of mobile interconnection in the PC-side mode, security is the core of 360 of the basic services, So it will continue to increase product and technology development in the area of security.

Dedicated Special

However, the information obtained by the reporter shows that 360 has not yet formed a specialized team for mobile search business, because just started, currently "only a few people do", also "did not specifically pull WAP site."

"But the display of mobile phone search and PC display is not the same, to do a lot of adaptation and adjustment," there are search industry insiders told reporters that any search company into mobile search will have a dedicated team to follow up, from the root of the search engine, the previous products are separated.

At present, 360 mobile phone search has not been independent into a specialized team, search engines are not separate, but at the product level and the previous segment of the development has been independent operation. "The search engine will have to revise later, but this is a big project," said the industry insiders frankly, not expected this year 360 will not specifically focus on mobile phone search.

Zhou has revealed that the search team is "constantly hiring, currently hundreds of people." But the reporter understands, the mobile search mainly is the internal turnover, did not begin to recruit the specialized personnel from the outside.

In fact, the 360 search expansion direction is not only the mobile business, its advertising business is quietly carried out, not long ago, in 360 search "Hangzhou Tour", will be on the home page like Baidu "Promotion link", but the test soon disappeared. A source said, 360 also in the test search page on both sides of the brand advertising display business. And some 360 internal employees have been transferred to business development and sales work.

But Zhou has been stressing that "the right time to commercialize a search is sure to be commercialized, but not too much." We don't have the energy to differentiate industries, such as medical care, and we don't answer. Industry insiders expect that 360 large-scale online advertising business will be quite a while.