Zhou to win everything by user experience

For the domestic cohabitation of the Internet industry, I am afraid that there are not many internet companies to talk about the net worth of innocence, but by contrast, from the forced horse Teng to make the user to make difficult choices to the recent and Baidu search between the melee, Zhou and 360 undoubtedly behaved more rogue.

However, with everyone's curse is the 360 products in the market, 360 of the monthly active users more than 270 million, the market penetration rate of more than 94%, 360 navigation page daily UV More than 83 million, 360 Anti-Virus software users more than 350 million, occupy more than 80% of the domestic security software market share.

It's a question for everyone to think about, and if everyone treats Zhou and 360 as rogues, how do they win markets and users?

It is no exaggeration to say that the success of 360 is now largely based on Zhou's knowledge of user psychology, and he knows what users want and can make changes based on user and market responses.

360 to kill the soft in the market rise is relying on the first to play the "free" concept, at that time, the computer security privacy problem is getting more and more attention, but Jinshan, Kaspersky and other security software for ordinary users, the price is not cheap, so, 3,601 published on the Welcome and support, and therefore successfully occupied the market, In the aftermath of the 3Q and 3B Wars, Zhou has portrayed 360 as a victim of the crushing and bullying of the domestic internet giants, and has gained the sympathy of users and markets.

But just knowing what to do is far from enough, and more importantly, knowing how to do it.

In the domestic Internet circle, Zhou is one of the few people who really value and deeply understand the importance of user experience, he knows how to make products more consistent with user habits, the success of the 3,601 series is precisely because it caters to and meet a large number of users of the use of preferences and interests.

Users care about the 360 browser to provide bookmarks, browsing history, in practical applications, 360 browser application settings, status bar and dual-core switching function in the domestic Internet environment are specifically for most users to set, especially noteworthy point is that Although 360 browsers use the chrome kernel, it still separates the search bar from the address bar, which is a change to take care of the general user.

And 360 antivirus software is the user experience to achieve the ultimate, in addition to defense, anti-virus, scanning detection of these security software necessary functions, more importantly, it will be some of the user is particularly useful for the integration of features, such as a key to download, upgrade software, such as system resources of the regular and manual cleaning, optimization, For example, with specific quantitative criteria to show the computer situation-your computer boot time for XX, defeated the national xx% computer.

360 The biggest feature of the product is integration and integration, and is the simplest and most clearly understand the most direct way to present to the vast number of users, these features, although not how much technical content, but it is just at first glance does not appear much new product design, attracted the most users.

Users do not need to go through the exploration, debugging to use a product, they also do not need to master a product, users need to guide, but they do not like to be taught, products to users should be the simplest and most direct use, interactive experience.

Internet products are the most vividly reflected by the Matthew effect, it may be that the competitor has a total advantage over 360 in terms of functionality and user experience, but the latter has built up an almost monopolistic edge in terms of user and influence, and the bigger the advantage, the greater the cost to the competitor and the smaller the opportunity.

So the combination of MSE and cclear is probably better than 360 security software, and chrome and even opera are better browsers, but they are still the 360 losers.

Today, Zhou 祎 relies on security software, browsers, gaming platforms, navigation pages and even search engines to successfully build a 360-product ecosystem that covers the desktop and mobile market, and at home, it's a handful of companies and few people.

In many people's view, Zhou and 360 may always be just rogue, but the reality is, if not as Zhou that have ideas, understand and attach importance to user psychology, in the current domestic Internet environment, even do rogue also have little future.