Zhou: Vertical search from video to expect to do China's largest

February 23 Morning News, Qihoo 360 chairman Zhou Today in earnings http://www.aliyun.com/zixun/aggregation/21280.html "> conference call, revealed that 360 has selected video search as the first entry point in the field of vertical search, hoping to make 360 film search the best and biggest video search engine in China.

"In the history of the past, 360 had an experience that it was impossible to do everything right at once, but to choose a suitable entry point." For example, to do security is to first select the security guard as the starting point. Zhou revealed that as the first step in the field of vertical search, 360 will be fully cut into the field of video search.

Zhou analysis, users of the demand for video search and use is very high, if we can make vertical video search into China's largest and best, there will be opportunities in China's fast growing network video field, there are many business opportunities in the future can be established in the video search.

In the quarter, the number of clicks per user for the 360 navigation pages has grown from 3 to 3.6. Zhou attributed this to 360 of the efforts made in the vertical area.

"A lot of people understand us as web site, in fact we are not." "Zhou that the past web site is very thin, only a page, users click on the left." Recently, 360 built content aggregation channels such as 360 movies, which enhanced the number of clicks and stickiness of users.

According to earnings, the penetration rate of 360 of its browsers in Chinese Internet users at the end of 2011 climbed from 41% at the end of 2010 to a record high of 59.5%. The number of active subscribers for 360 products grew rapidly from 290 million at the end of 2010 and exceeded 400 million for the first time in the fourth quarter of 2011.

Source "Sina Science and Technology