Zhou Wen: How to resolve the website user Viscosity forum

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As a new contact network soon novice, often hear the word "viscosity" is to stick people do not put it? The original viscosity is an important measure of customer loyalty plan, it plays a key role in the whole company's brand image, is a way to promote sales. So the viscosity is also necessary for the people we work in the network, because our site has been built, not to see for themselves, is to face the world's users, we do not know each other, so how to let users never know you, to familiar with, and then to you generate loyalty, and then achieve viscosity effect. Here I through the recent operation of the "Australian Chinese Students Forum" to combine their own practice, on how to solve the website user viscosity to talk about their own views, hope to be through the A5 this platform and everyone to discuss:

Know what users really want

1, understand the competitor's website: Just contact the Australian Students Forum, in fact, still a little confused, do not know what users really want, then refer to some of the strength of the forum, to understand why competitors will attract so many users, their columns are how to set up, users post a daily posting those columns are the hottest, With this in reference we know what basic columns to set up at first. Then put some timely targeted information on the site to make the site a real professional database, when the user decided to be able to get information from your site, they will continue to recharge.

2, create QQ Group: QQ Group is through the way of broadcasting to allow a large number of friends to get help, but also to answer the questions of the users, is a One-to-many communication platform, the need for friends will enter the Australian Study Group, according to their problems, even if the help them solve, published to the Forum, Let them get the answers they need anytime and anywhere through the forums. Because at this time the user is looking for the relevant channels to solve this problem, and at this time the channel in front of the natural will make people feel very happy, that is, to enhance the user experience degree!

3, create micro-blog group: Through the establishment of micro-bleomycin real-time expansion of the Forum's visibility, with the local students and the upcoming friends in Australia to establish a good relationship, at the same time, through chat, some timely and useful information published to the Forum, and then through the forum to share the way to publish to each platform's microblog, At this time the effect is very powerful, attracted to the user base is also very objective, but also solve their problems, later they will often have problems to the forum, to find the real useful information they need, rather than to go at once.

Second, want to in front of the user

Know what users really want is not enough, after all, than we have the strength of the forum or there are a lot of, then how to do beyond, better than others do, then want to be in front of the user. At present, the forum is mainly to provide the latest Australia, the most complete study, life, entertainment information mainly. Then we will consider the user needs to rent, buy a car, buy a house, immigration, friends, before and after the events will happen to publish information, to help users in Australia before, and after a series of needs are well planned. Use some practical functions to put the community's network resources into play.

Third, the best follow-up service for users

After the user registers the forum, does not mean that we can sit back and relax, after the maintenance of the Forum, is one of the most bitter the most tired of live, every day early in the morning to see the forum, some people will use software, mass advertising, the forum is full of rubbish, in order to create a good forum environment, it is necessary to timely clean-up. After a certain amount of users, we can also engage in activities to increase user loyalty, but also to attract more new users. There are also plans to schedule some activists to stay as "moderators" or "celebrities" in various fields to further accumulate user groups through their relationships.

Above three points is I from the user's point of view to consider how to solve the site user viscosity of the superficial view, through the deepening of the larger and stronger Australian Chinese Students Forum, I believe my experience will be with the fear of entering, more depth, but also please the expert forum to correct.

This article by Zhou Wen http://www.idaus.com Original, reproduced please keep the link, thank you for your cooperation.