Zhou: What is the experience

Recently held in Beijing, "China Star" Beijing station, Qihoo 360 chairman Zhou as a guest speaker, for the guests to share some of his entrepreneurial and business experience. The theme of this event is "the transformation of the traditional enterprise under the Internet economy", Zhou's speech revolves around four emphases: first, the transformation of the traditional enterprise; the second user experience; third, the Internet profit model; four, free mode. The excerpts of his speech are summarized as follows:

The transformation of traditional enterprises

The relationship between traditional enterprises and the Internet has undergone a period of change from "Look down" to "start research", and then to "spend money to buy technology". However, more traditional industries embrace the Internet, still remain in the "tactical" level, far from the full use of Internet thinking.

The internet has some basic values and traditional business. Traditional companies face the challenges of the Internet, including the use of the Internet, the internet into their own hands of the weapons. In this way, not only to win the challenge, but also to use the Internet to surpass peers, and even become the internet giant.

Second, the user experience

Suppose that Huaxia bank invited me to dinner, I opened a bottle of mineral water, after drinking, it is really mineral water, this is called experience it?

It is only by putting one thing to the extreme that it is beyond expectation that experience is called. I have a joke: for example, someone handed a bottle of mineral water, I drink all 50 degrees of Maotai-this is beyond my experience. If it is an experience, I (as a user) will be everywhere to say "where I eat, I thought it was mineral water, the result is Maotai", if I write a micro-blog on this experience to send, can definitely forward more than 500 times.

Only become the experience, can be deeply rooted in people, can really let the user produce emotional identity, can produce word-of-mouth spread.

Third, the Internet company three major profit model

Again, the Internet companies, are difficult to escape three kinds of profit model:

The first is the special traditional sales model. That is "use the Internet to sell things", sell real things, you can call it e-commerce. Sell funds, sell stocks, sell financial products, you call it Internet finance; If you sell spas, sell virtual services, sell discounted coupons for restaurants, you can call O2O. To sum up, the first model is to use the Internet as a platform for the traditional business.

The second, the more pure Internet mode: Advertising, is when your service can not make money, if you have enough eyeballs, there are enough users, you can recommend some other products and services, in fact, this is advertising. It's free to watch TV, but there's a concept of advertising on TV.

The third mode is to use online games as a typical "value-added service model". You can charge some users with value-added services for special services.

Iv. Free

Free mode is the biggest business model change brought by the Internet. And the earliest time, there is a misunderstanding in the user, "Everyone thinks that you are a liar, must be free to kill us, and then charge." "This is the traditional view of the Internet, which is wrong," Zhou.

What is the free business model on the Internet? is to allow you to extend your value chain. You are free of charge in other places, you have to find a way to create a new value chain to charge. This is the subversion of the traditional Internet and destruction of the traditional business model, while the establishment of a new value system.

At the end of the speech, Zhou put forward an impressive "prophecy": The trend of future hardware free. In the future, many traditional business models with the Internet after the combination, may be able to learn from the spirit of free. For example, after a lot of hardware sales, its free can not be zero price, but 0 profit.