Zhou Xiaohui: How to get rid of the dilemma of network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2010 Internet constantly, search, group buying, micro-blog, and to the end of the debate is still in the "Forum hands" ... Under this big background, the network marketing means also increasingly rich. However, the main theme of internet marketing is no longer a big enterprise with money, but the majority of Chinese enterprises. "Without the recovery of small and medium enterprises, there can be no economic recovery. "Small and medium-sized enterprises become the network marketing as a worthy protagonist." However, in many network marketing means of choice, by small and medium-sized enterprises have always been concerned about is only search engine bidding, SEO these two relatively narrow network marketing areas. Small and medium-sized enterprises by their own funds, personnel and other aspects of the constraints, can not fully understand the Internet marketing all the means, or more in line with the enterprise's own product characteristics of the network marketing means. Often enterprises only hear the search engine marketing, most of the money is also the search engine to get it. In the field of Internet marketing knowledge is missing, and there is no good news channel. This also makes small and medium-sized enterprises in the wider field of network marketing can not exert force. and network Marketing has become the domain of some large enterprise oligarch leader. The comprehensive network marketing seems to be impossible for small and medium-sized enterprises.

In the 2011, the New Year. How do small and medium-sized enterprises continue to break through in the network marketing? Then first Shijiazhuang SEO to enumerate the disadvantages of internet marketing for small and medium-sized enterprises:

1, no long-term planning, network marketing a mere formality.

Small and medium-sized enterprises often think that as long as the recruitment of one or two people can be in the Internet market, but with the improvement of the quality of netizens and the Internet model mature, the complexity of the Internet is no longer one or two people can control. But the limitations of traditional thinking have made them think that expanding the internet does not require too much mental baggage. As a result, SMEs in the internet world, often face a huge dilemma, due to the lack of professional team and long-term planning, and become difficult.

2, the network marketing of cognitive errors.

believe that the establishment of corporate Web site is the beginning of network marketing. Although the words are good, but the construction quality of the website is poor. Even often do not consider the development of network marketing and a separate set of several display pages. How to carry out network marketing, the place that should be considered in the construction of the station. With the platform, then how to carry out network marketing? Network marketing is a project, it must undergo thorough research and resource integration to carry out, and need a long-term process, not as a general investment and quickly input and output quickly.

3, the formation of network marketing team costs too much.

Small and medium enterprises themselves are not very rich in the chain of funds, and used in marketing, always hope to be immediate. So it is also often business owners choose search Engine Marketing as a single network marketing method of the root causes. To form a perfect network marketing team, not 1-2 people can assume. Network Marketing in the SEM, forum marketing, interactive marketing, viral marketing, are relatively large operating lines. To achieve a better return on investment. Must from the creativity, the choice way, the media puts, the effect monitoring, the adjustment and so on various angles omni-directional control. Only look at these work division and workflow, no doubt set up a professional network marketing team, not small and medium-sized enterprises wise.

4, Network marketing talent is missing, external network marketing consultant credit is not high.

A qualified, comprehensive network marketing talent, or complex network marketing talent is very difficult. Such people should not only understand the normal marketing of the company's products, but also to understand the various means of network marketing, and have a good planning creative ability. Such talent can only be met can not be asked for.

External Network Marketing consultants seem to be able to solve all problems. And these advisers are big talk case, always said to XX customers brought how many customers, bring how much revenue. When the enterprise asks: can guarantee the effect when? often speechless, or change the subject. They are often not hands-on in helping businesses. Even helping companies is limited. Even some pious fake experts, do some dirty things.

5, some enterprises try to network marketing, but do not take into account output.

Clearly, it is not good media monitoring and effectiveness analysis. Some enterprises have put XX search engine ads, I have asked the owner of the business, you put how much each month. The business owner is very clear: 200,000/month. With a slightly proud tone. I asked again: How many customers do 200,000 bring to you? Business owner: ...; Another example: The business owner clearly knows how many customers he can bring through online marketing every day. I watched it, helped it make some adjustments, spent one-third less, and it worked better than before. These entrepreneurs are not very clear on the network marketing, and can not understand that the launch of network marketing is just the beginning, there are a lot of work behind. In particular, the effect of monitoring and constantly adjust the marketing strategy, so that this can achieve precision marketing network platform for the enterprise to use is fundamental. It's a waste of money. In the initial stage of network marketing (search engine) ...

6, the network marketing does not have the substantive quality as the enterprise's marketing channel

Network marketing is only to promote the enterprise. Did a series of useless keywords. The target customers find very little. or through a large number of visits to the marketing site. But the actual marketing effect brought to the company is not obvious. After careful analysis found that the site's seo,sem do a good job. However, the company's website on the follow-up service is not in place, or even left the address is wrong. Phone calls are often not made. Not to mention the service of those who reach the site directly through the network of prospective customers, customer problems can not be answered. The effect is certainly conceivable. Enterprises to carry out network marketing, preferably as a company's new marketing channels, he is not only the way of marketing, but also marketing channels. It is necessary for the appropriate person to carry out the maintenance of this path.

Some enterprises have launched a preliminary network marketing, often encounter a lot of problems and difficulties, if you can not face these problems, then the end result of internet marketing is fruitless. How to overcome the problems encountered in network marketing?

1. Effective communication and supervision.

After the development of network marketing, the company must develop an effective communication and monitoring mechanism, so that the network promotion team can timely and company leaders to communicate the progress of the site, so that up and down concentric, enhance confidence.

2. Absolute Trust.

The so-called employing no doubt, the suspect is not. Network promotion is not as supervised as any other job in the content of the work. Company leaders must trust their own promotional team to provide as much help as possible rather than worry and suspicion. The curse of the armed forces is suspicious. "June can but not royal" to let the network promotion team according to their own situation and progress to carry out work.

3. Effective incentive system and professional evaluation methods

Whether it is the enterprise website platform or the industry portal Platform Network Marketing, to use the lowest cost to drive the network promotion team to maximize the benefits, we need an effective incentive scheme system, through the sales commission or dividend. After the incentive system is a set of professional network marketing effectiveness evaluation methods. Many bosses think that a deal is the ultimate measure of my assessment. Such words tend to move towards impatience and distrust. Network marketing is about a variety of aspects of mutual cooperation, can not be a transaction is not necessarily the fault of the network promotion personnel, the company's own problems also need to be resolved, can not be completely to deal with the most evaluation of the only solution.

4. Reasonable investment

Network Marketing, like the development of a bottomless pit of investment, in fact, other investment is not necessarily the bottom. Reasonable investments include:

Employee's salary: many small and medium-sized enterprises often want to use the minimum wage to attract high-tech talent, want to work a few people work. In fact, the cost of personal growth is much higher than the salary.

5. Website Construction Investment

Workers。 A reasonable site layout and plate layout, excellent user experience of the site is required to invest in cost-building. Only this kind of website can optimize properly, carry out network marketing smoothly. Another good Web server space is also essential.

6. Promotion of investment

It is not enough to rely on the promotion staff to publish information on the website, and the progress will be slow. This needs to be in accordance with the progress of investment in the corresponding promotion, such as: to carry out search engine promotion, traditional media magazine promotion. In addition, it is necessary to train the extension personnel in relevant skills. Additional investment promotion can accelerate the growth of the site, increase confidence and reduce the risk of failure.

It is time for enterprises to develop network marketing. With the development of the network. A variety of network marketing auxiliary tools will also be gradually operating production.

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