Zhou Xiaohui: Internet marketing New era effect marketing as King

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The internet has been developing rapidly in China in recent years, and internet marketing is familiar to companies. But there is a big difference between internet marketing and traditional marketing. Internet marketing is easier to analyze the effects of marketing, but also the Internet is considered to be more accurate media. In fact, the media to the media, the key is how to put. Media to produce results, the first to choose the nature of the media, the second to learn to control the media effect. What means to control the delivery effect, how to monitor the effects of the media has become an important future development direction.

Marketing is not limited to choosing the media and putting the media on the market. Want to know where your customers come from and what products they are more concerned about? Under the driving of precision marketing, marketing monitoring and effect tracking has become a major bottleneck in the process of enterprise network marketing.

A few days ago, online advertising or network marketing peers are not many people recognize the effect of the concept of Wang. It's just helping the business master some of the customer data. And does not effectively help customers to accurately grasp the transformation data, with the statistical system, and increase customer transformation tracking analysis, in order to effectively help customers accurately grasp the transformation of data, understand the target customer needs, and further optimize the marketing effect to provide strong support.

According to the introduction, the so-called transformation, that is, the potential customers through the network to promote access to corporate Web sites, and eventually reached the pre-set target site, to complete a desired action, this action can be set to achieve the registration page, complete registration, the success of the order or completion of the payment of different types. "Transformation tracking" is a very important network marketing services, providing users with more professional marketing statistics support. Through the "Transform tracking" tool, business owners can see the "transform" data clearly in the background of the search promotion, and understand the ability and cost of attracting customers and getting results from different keywords and ideas. Transformation data appears in the Extension Management page, statistical reporting, and transformation tracking tools. By looking at the transformation data, enterprises can not only directly understand the promotion of the final results, can also be based on the transformation of the data to the key words of the creative and corresponding adjustment, to promote optimization; At the same time can also understand the target customer's consumption behavior and habits, product promotion and online marketing under the overall optimization.

According to the industry analysis, in general, only the strong technical force of large-scale web sites can develop their own user behavior analysis, page analysis, visitor tracking, conversion path tracking and other special functions, and the vast number of small and medium-sized websites can only use some third-party statistical software simple function of rough statistics. We will break the broken this pattern, its constantly upgraded statistical function, will provide more direct basic data for small and medium Web site transformation tracking, to meet their "from fine management to further enhance sales efficiency, improve marketing ROI demand" to achieve the promotion of maximizing benefits.

Original article please indicate reproduced from Shijiazhuang SEO, this article address: http://mx.i0311.com/article/sem.html