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Zhou Yi: Releasing large data value with science and technology marketing

Source: Internet
Author: User
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Zhou Yi is the leader and role model of Chinese business women.

As vice president of IBM, general manager of the Greater China market, brand PR and public relations, Zhou Yi understands the importance of branding and marketing, "IBM, as a technology company, has been transforming and shaping new business models over the past 100 years." "Based on such a business DNA,IBM to customer demand for in-depth thinking, and proposed CEC" chief executive Customer "concept," we believe that the future of enterprise competition will be the core of customer-centric game. ”

　

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