Zhouhe Zhou Peng: Wage earners have 7 days to lose 500,000

A few months ago, the national food and beverage chain brand Zhouhe and Sky Map Venture signed investment cooperation Agreement, received 60 million yuan of capital injection. This shows that the country's hottest Zhouhe once again stride forward. How does a wage earner turn the stall business into today's big chain brand? I'll take you to see. Play smart, almost lose a small business in the vegetable market in Wuhan Ming New Street Market to help big sister sauce Duck stalls 19-year-old Zhou Peng How also did not think, more than 10 years after unexpectedly has belonged to own national chain brand-Zhouhe. Recall the week Black duck bitterness start history, Zhou Peng also filled with emotion. In the middle of the night to get up halogen duck, the morning tidy, pack brine duck; send 10, eight ducks one by one to the hotel, there is no time to eat breakfast, after delivery is noon, buy ducks, slaughter ducks, pickled, evening six or seven o'clock to the hotel checkout, is someone else to eat dinner time, think back, oneself unexpectedly a meal has not eaten, then feel hungry. The most hard time, Zhou Peng buy five cents two of bread, add six cents a bottle of soda, is a reward. In the early days of small business, Zhou Peng's dream is to make money to change this poor state of life. 1995, Zhou Peng first venture is in the elder sister stewed processing workshop next to the stove, open-air cooking sauce ducks, and sister retail walk different sales channels-to the hotel delivery. This is actually imitating a Wenzhou sauce Duck shop owner. In Zhou Peng view, Wenzhou boss Business Super Good, and to the hotel delivery, one day down to sell one hundred or two hundred, compared to the daily sales of more than 10 sauce Salted duck's own business, which is astronomical. Zhou Peng is very clear, on the color, taste, popularity, their own sauce duck must be with Wenzhou boss "far." At this time he played the small clever, at that time belongs to speculation. He took the Wenzhou boss's sauce duck as a sample to the hotel owner, at a low price advantage to supply the hotel. Just start the hotel can sell a few sauce duck every day, later sales slowly reduced, half a month later unexpectedly one also difficult to digest, when the hotel owner found Zhou Peng false, sever with him, also refused to pay before the account. With the means of cheating can not win long-term business ", Zhou Peng realized to a seemingly simple but make many people difficult to really understand the truth. The bad business became worse, and Zhou Peng at once plunged into a crisis of lack of money. For the figure cheap, Zhou Peng in the eldest sister's house rented a not even windows of the broken room. The worse things are still behind. Penniless Zhou Peng that night to sleep very heavy, woke up in the morning but found that the clothes were caught by thieves outside, the most important thing is to contact business deliberately spend 1800 yuan to buy the BP machine also lost. Into the economic crisis "Zhou Peng again by this a robbery, cornered with friends out of the heart of the robbery." Loss of business and lose the elder looks should not buy the BP machine, worried father scold the black sheep "to drive his son home, strong Zhou Peng kneeling begged to be counted to stay: where fell on where to climb up!" A series of blows let Zhou Peng dark determined: do not good sauce ducks die do not go home "!" frequently run the spice market, ask the spice owner to consult the flavor of incense, the efficacy, borrowed incenseMaterial ancient books verbatim study late at night, buy hundreds of ducks repeatedly test, obviously feel that their seasoning taste is very positive, but the duck is not delicious. "Zhou Peng deliberately buy back to Wenzhou boss Sauce Duck, later found that the growth cycle of soil ducks long, resistant to boiling, tasty, meat tight." "Overcome this technical difficulties", Zhou Peng Brine duck out of the pot is crystal chocolate color, exposed in the air, oxidation will become black, duck spicy with sweet, unique. Zhou Peng spent months finally finding a taste that was memorable after a meal. This flavor stems from childhood often let Zhou Peng drooling stewed incense, and tasted the father of the fair brought back only one by one pieces of sweet to the heart of candy incense. How important it is to have enough cash flow. The small business that had to be done had to go on. At that time, a boss was willing to 16 yuan/only on credit to him raw ducks, each more than 2 yuan for others. To this day, Zhou Peng is still particularly grateful to the boss: if he is not willing to open credit to keep the business, there will be no Zhouhe today. "It's important to do business with cash reflux. Zhou Peng concluded. In the hotel business, the closure of small hotels run accounts, large hotel credit, drag account phenomenon is very serious, the most let Zhou Peng sad is a very large hotel not only not to pay, but also the door Yaozhang Zhou Peng beat a meal, he owes me, I will be beaten! There is such a truth! " Helpless Zhou Peng began to reflect on the hotel business there is a big risk, cash on hand is difficult to return quickly. At the end of 1996, Zhou Peng began to consider: the hotel business is not my way out, in the market stall retail more secure. "At that time Zhou Peng gave up a lot of hotel cooperation, and only selected several high credit hotels to continue to supply." 1997, Zhou Peng two elder sister from Sichuan Please come to help, in Wuhan Aviation Road electric industry market friends under the eaves of the roof of a metal container with a glass cover to sell duck, the glass covered with Zhou Kee smell duck "sign. Just opened, a sauce duck sold 22 yuan. That piece is the most deserted area of the market, compared with other stalls of the dazzling variety of products, Zhou Peng booth on a few of the sauce ducks appear to be lonely, can't afford people's appetite. One months down, business the best day to sell 132 dollars, the worst day only sell one, obviously lose money. Did not earn a penny, really discouraged, there is the idea of retreat. Two months of rent are paid, can only bite the bullet to support another two months. If not just pay two months rent, Zhou Peng was forced to go home. Squeeze out the best duck to earn the first bucket of gold the next one months, business more difficult to do, the market in a street unexpectedly one after another three competitors. Most stalls business is very deserted, but just came in a call wishful duck "business is unusually hot." Ruyi Duck new opening marketing strategy let Zhou Peng see a. The first day of the opening of the Ruyi ducks and sell ducks, unexpectedly only sell 10 yuan/only, far less than the 20-dollar market average price, waiting to buy the Ducks of the thirty or forty team to drag to their doorstep, more than 2 a day can be the first closing. Anxious and the envy of two elder sister repeatedly persuaded disheartened Zhou Peng: You go to see, where they find supply can sell 10 yuan a duck? Three o'clock in the afternoon,Do not have any hope of the business Zhou Peng very reluctantly ran to the market, found that the rest of the Ducks are picked, but these ducks are really cheap, Zhou Peng after bargaining to 6.6 yuan a price at one breath to buy back 62. The first day, they halogen to sell 10 yuan A, the business is not but wishful duck, but slightly better, one day down can earn a little money. Second sister business is very experienced, she told Zhou Peng, if more than Ruyi ducks early to the vegetable market will be able to get to work families and unwilling to queue some customers. The next day, Zhou Peng and his sister 7:30 to the city stalls began to yell, more than two or three hours before the opening. Second sister This trick is really spirit, this time than the night before and sell a few more. A week later, the Ruyi duck promotions end the price adjusted to 12 yuan/only, while the Zhou Peng Brine duck remains in 10 yuan, the price advantage is obvious. Reasonable distribution of commodity prices, Zhou Peng this time to find the know-how. He bought the duck generally 5 to 8 dollars a, but the price sold out must be 10 yuan. By price adjustment, the sharp price advantage makes the business suddenly become hot. A few months later, the Ruyi duck became a bad smell duck's defeated, to close the door. Year-End settlement, Zhou Peng carrying more than 10,000 yuan. By the year 1998, Zhou Peng's business was excellent, because it tasted good, and even then the price could still be sold well. Business is best to sell more than 500 a day, most of the time to sell to three o'clock in the afternoon can be closing, which was unimaginable before. The better business, Zhou Peng then opened a second stall in the Dajiang market, and invited several villagers to help. According to Zhou Peng, he earned 300,000 dollars that year, and for the first time he felt a sense of achievement in business. There were only a few employees in the small workshop.