Zhou's "Old Man Fear": battle effectiveness weakened?

Zhou, chairman of Qihoo 360, has recently been active in publishing the Readme book, "My internet methodology," visiting CCTV on the Internet, talking to the chairman of Sohu's board of directors at the China Internet Conference about the future of technology trends. In the dialogue with Charles Zhang, two of people from the Chinese Internet over the past 20 years, talked about the future trends and the Internet consumption habits, also talked about subversion, anxiety, and "old Man's fear."

Zhou old? He is really old and seems to be getting older than his peers.

Zhou 祎, Ma Yun, Robin Li and lei seem to be "old", because in the present moment, there is not a new ace in the hands of the players who have fallen in love with him in the same battlefield. MA has micro-letters and micro-letters behind the "Connect Everything" wild hope; Mr Ma has a set of physical and digital networks for online traffic and offline business; Robin Li has Baidu's brain, artificial intelligence and data reserves; Lei has an increasingly clear smart hardware hub program for future individuals and families ... But Zhou's hand does not have a unique future card belonging to 360. 360 have mobile phone security guards, mobile phone assistants, security bracelet and routers, but most of these things belong to the past and the present, even if the card cards, they are strung together, also not a predictable clear future. The future of the Giants, at least on the surface, is less clear and more "old" than the 360.

Zhou's "old", but also in his two years by the competition led by a lot of road, but finally missed too much. From 360 special to 360 routers, are Millet's "good" led to go. Although Zhou explained in a recent public speech that the failure of the two products was the result of a faulty decision by the handset manufacturer's partner and the in-house product manager, it failed. Zhou also tried to intervene in the giants of the dog for the battle, came to the end but short. After Baidu bought a Chinese-made mobile-security start-up in Silicon Valley, Zhou also went to Silicon Valley to try to buy or invest another mobile security company, also founded by Chinese, without success. 360 with mobile phone Assistant installed capacity and download volume to try to launch a "More than peas pod" mobile application search, but also progress is not smooth, and the Alibaba and UC cooperation "God horse search" but striking. After the flood of intelligent hands, 360 of the "Child safety bracelet" is actually a very unique creative and starting point, but has not been shipped by the Millet 79 yuan Smart hand ring rob the limelight ... Some arenas, Zhou did not go in, others although went in, but the competitor's firepower also enough, sniper ruthless. Compared with the past, Zhou's combat effectiveness has been significantly weakened, and the direction is too much, a bit of loss of focus.

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Zhou is a bit "old" and is also reflected in his "overly ambitious" judgments about future trends. In the China Internet Conference, the old Zhou put forward several trends of the future Internet are mobile O2O, IoT and large data security. But apart from the fact that "big data security" may have something to do with him, there is no sign of a concrete connection to the 360 at the moment. In the Mobile 02O field, Alibaba continues to expand, while facing the increasingly close to the competition, Baidu also tried to meddle, but here is clearly not 360, 360 of the flow and offline consumption relationship alienation. Older Zhou is more willing to talk about Silicon Valley's reckless innovation than any other big guy, saying, in his words, "a bit of a second," and he has also traveled to Silicon Valley this year to identify innovative trends. After a trip to Silicon Valley in late June and July, he came back and began to refer to the concept of "IoT" many times as the "hottest" concept in the US today. In fact, the "Internet of things" thing has always been the heat of China over the United States. Even now, companies in the Silicon Valley infrastructure and scenario solutions have almost skewed their markets and strategies to China. In China, the smart hardware and living room strategy of millet has a typical feature of the Internet of things, and the vision of "connecting everything" behind the micro-letter is also supported by the Internet platform. The real "Internet of things" battlefield in China, the Giants have been killed in the "Internet of things" problem, rather than in Silicon Valley inspired, better return to China to enter the war. What's more, even if you realize that O2O and IoT are the future, how to build a relationship with the 360 in an overly ambitious future makes the company really not lag behind the future.

Zhou is really "old" because he is increasingly obsessed with the "Internet experience" he has accumulated over the past more than 20 years, and these experiences may be out of date. In the old weeks of repeated experience, the most important two are "free" and "small white user" thinking. These two are certainly the last 20 years of Chinese Internet consumption criterion law, however, with the evolution of the user group, the mainstream of "the" and the escalation of consumption, the connotation and denotation of "free economics" are also changing, and the composition and consumption psychology of the "small white user" itself are also changing-the old truth can not deal with the new problems, More and more worthy of scrutiny. A very typical example: free software consumption is even a trend of globalization, but hardware consumption upgrades can not be used free ideas to set, "software free" cannot deduce "hardware free", millet is after all rely on hardware to make money. And Zhou often take out examples of "small white user" thinking mode, itself may not be able to carry the impact of "fan economy"-when more and more past the intuitive feeling, light brand loyalty, "small white user" has become a brand of fans, may be Zhou 祎 "do not see", not in line with the user's psychological, Routers that do not have an antenna or a single antenna can sell very hot. And Zhou said he can not understand lei millet from "price-performance" to "sell feelings", behind the neglect may be this "fan economy" behind the rabble of evil. and "fan economy" erosion, or the past "small white user", do not understand the words, I am afraid really old.

The most important thing is that Zhou has weakened the "subversive power" and lethality of the world, especially those of its peers. Early 360 security guards, the public at home and abroad to charge the antivirus software to the brink, but also let Jinshan software chairman Lei and Zhou began to thoroughly. The next 360 of the "QQ bodyguard" directly take the throat of Tencent QQ, forcing Tencent to make "difficult decisions", and then pushed Tencent to make an unprecedented strategic change: the introduction of an open platform, the establishment of a clearer distribution of benefits with third party rules and boundaries, Until the impact of the 2012 the entire Chinese Internet entrepreneurial ecology of positive changes. In addition, 360 mobile phone assistants from behind to become one of the most powerful mobile application distribution channels, and 360 search on the impact of Baidu search, but also forced Baidu in the search structure, artificial intelligence and the future of technology to go further ... Despite its own commercial interests, but the old week before with 360 of the chariot rampage, almost forced the entire Chinese Internet ecology has undergone some far-reaching changes, but also to a lot of players from the heart of resentment. But it all seemed to stop in 2013 years--and after that Zhou seemed hard to really hurt: whether smart phones, routers, mobile search, or even child safety bracelet, each recruit is either sluggish or biased, or by competitors with another trick to the invisible ... You can not see his next move who's the lifeblood, hurt who's vitality, or the lair of who killed turned upside down. Now the old week, despite the various internet and entrepreneurial activities related to the still spit Lotus quip, laugh at the peer and yourself are quite relaxed, but if you really pay attention, you do not realize the "murderous" and enterprising attitude, the rest is interesting, cordial, and "old man's anxiety."

Zhou really old?

"Old" may be unavoidable, but "older than peers" clearly means fear behind it. Old week do not like "layout", like to focus on products, like in one or two of products to win users and then "Change the World", then let us see the old week next can use which products to pry again 360 even the entire industry. 360 Child safety bracelet? Maybe, but probably not.

(Responsible editor: Lvguang)