Zhu American Circle: New works than Warcraft like Avatar vs Titanic

More play Network news Zhu Dusty back, will "next Warcraft" reverie left in the United States. From Seattle, Los Angeles, San Francisco to New York, a more than 10-day trip, a "investor relations communication" has become a new game "marketing"-the new type of war game called "Firefall", from Nine City (Nasdaq:ncty) at the beginning of the acquisition of the United States game development company Red 5 hands.　　The CG animation of the game was unveiled in Seattle September 3 by Zhu, the CEO of Kowloon City, and the core of Red 5. In the outside world, when the 2009 NetEase "Horizontal knife to take love", the nine city began the "top of the trip", and directly fell out of the game Circle first-line company.　　But in fact, since the agent "World of Warcraft", in the past few years how to deal with its nine city revenue more than 95% of the "crisis", has been plagued by the game of the Black Horse, and its years of "left-right" seems to have no effect. "Now, I know what games will be successful and what games will fail," Zhu said in an interview with reporters September 25. But today I say this is not easy, because it is the foundation of so many years of failure experience, my understanding of the game and the details of the attention and the past is completely different. "Zhu is not the internet history of the first" stepped "and vowed to the founder, cross-examine at least two: first, the" Firefall "can guide the nine city into the new Bureau?　　Second, "Firefall" will be a "World of Warcraft" as the "Chengye Xiao" story, that is known as the "gambling" Zhu the hands of how many cards are stored? A "speculative" game "tour" ended, most U.S. investors give the feedback is: "Firefall" is a "very worthy of speculation," the game.　　In other words, there is a chance to gamble that the return on capital may be more than expected, but it may be the opposite.　　The so-called "machine" and "risk" are based on the same word--the game's shape is very "new."　　This is a group of investors who have already refined the essence of the past two years because China's online gaming company's earnings for two consecutive years less than expected, the U.S. investment Market, "China game Fever" is slowly cooling, but also because of the loss of the agency of World of Warcraft, the nine cities are fading out of the sight of many investors.　　According to the results of the nine city released on August 25: Nine cities in the first quarter net revenue of 22.1 million yuan, the year-on-year decline of 95%, net loss of 75.8 million yuan, net revenue in the second quarter 25.4 million yuan, year-on-year decline 91%, net loss of 65.8 million yuan.　　Thus, the former "World of Warcraft" China exclusive agent lobbying is to tell a "unknown" new story. According to the reporter understand, "Firefall" is the world's first new form of multiplayer online action war games, while covering the second person shooter (FPS) and large multiplayer role-playing (mmporg). In the PPT display, regarding the FPS game in the Chinese market flourishing, ZhuMoved out of the FireWire (CF). Shooting Games "through the FireWire" by Tencent Operations, its two years ago on the line after the September breakthrough at the same time the number of online 2 million, became the first in history to enter the "2 million Club" FPS games, a quarter of nearly 100 million U.S. dollars. "The past shooting game in China why not, because the network is not, a shot past, five minutes after the death of people, you say how can feel?"　　Zhu asked. And about the mmporg market brilliant, "World of Warcraft" is a case. "But Mmporg is the leading player in Asia, and now the market for multiplayer online gaming has slowly grown in the US because of the infiltration of social networks such as Facebook and the flourishing of multiplayer interconnected games."　　"Zhu said. Getting closer to Riddle. In other words, Zhu hopes to reveal the true story of Firefall's market-scale outlook with the logic of "1+1 at least 2 or more likely than 2".　　Although this mystery should at least be announced next year "Firefall" online.　　Betting on the original "Warcraft" team Zhu ppt the second focus on the launch of the "Firefall" on the "team".　　According to reporters, Red 5 Studios in Los Angeles, California, and the "World of Warcraft" Developers Blizzard Entertainment headquarters only two blocks from Blizzard management and research and development staff, and the chief executive and creative director Mark Kern was the development director of World of Warcraft. "Mark's first game was bought by Blizzard, and the second game is World of Warcraft." A team has had what success, have what difficulties, and how to solve difficulties, these problems are investors concerned about, in fact, I watch the game when the most concerned about.　　"Zhu said. When "World of Warcraft" achieved "500,000 people online", Mark left the blizzard.　　According to Zhu, Mark left there for two reasons: first, he is not the founder of Blizzard, the United States of those who have the crazy creation of genes back to the lake to build a new entrepreneurial team is commonplace. Second, World of Warcraft is a game seven years ago. "Mark has been eager to make a new game with a technical breakthrough.　　Zhu said that Mark had been hoping to embed "voice" into the game when he was in the World of Warcraft, but was eventually stuck with the technical architecture of the game design. "Now, these technological innovations have been integrated into the" Firefall ", while in the technical interface, games and Facebook, the iphone, etc. can also be docking, players can be other interface on the ' friends ' direct pull over, which was not previously imagined.　　"Zhu the difference between the effects of this technology update, compared to the seven-Year-old film Titanic and today's avatar, and Mark needs to" explode. In other words, this is a mark betting on "Firefall", while he bets Mark and indirectly bets "Firefall"Route. Years of groping, imitation is a rude awakening. "These things in the past will not be summed up, only to experience failure, there will be these things, like I now see a team, he must be a technical director, and then played one or two games, then the chance of success is greater."　　"Zhu said. The nine-city-style globalization "Firefall" is bound to have a significant impact on the future revenue and stock performance of the nine cities. "The next World of Warcraft" betting and speculation appears to have surfaced, and Zhu will also avoid the "loss of control of the game" to repeat the same.　　But Zhu today is not just about a game, but also through the operation of Red 5 and Firefall, hoping to tell a new strategy for a company that has put all its eggs in one basket. That is: How to start from the "local agent" to the "Global operating Company" transformation, and ultimately solve the nine city of a fatal problem-"nine cities in the past has not accumulated in research and development, we hope to keep up with, globalization strategy is one of the important ways." "Zhu said. In other words, the development of overseas research and development of the long complement their own short.　　The move, also shows the recent domestic online gaming industry gradually emerging "out of the strategy" in another appeal and operating mode.　　March 22 6 o'clock in the evening, nine city announced a final agreement with Red 5, to buy the latter majority stake in 20 million U.S. dollars, to open its "global response to global" strategic plan the first step. "Selling products to overseas markets and earning money in overseas markets is not our ' globalisation '," Firefall "will be a full global issue, or its own operation or authorization, we may also in the domestic licensing mode and domestic game companies. "Zhu said:" And our only goal is to cultivate red 5 to become an independent company, and then the nine cities enjoy its benefits.　　"But there is one more question--How many cards does Zhu currently have in hand?" "We have bought two local research and development teams in Hangzhou and Shenzhen, if there is a good game team in China, we will continue to go on, at the same time, we have acquired the overseas mobile Internet game development company Open Feint is also a direction, but now can not talk too much." "Zhu said. (Edit/Zhang Xing)