Zhu: I'm going to double the price just by not making a plan for the game.

"Everything starts with the law. Never first. Get things done and everything comes along. "This is almost the Nineth City chairman and CEO Zhu each interview to say a few words."　　Whether it is a sign of World of Warcraft or a listing on Nasdaq, he is a few words, whether it is a crisis or a happy event. He was outspoken, his eyes flashing like a urchin's light. His Ferrari often stops at the company gate.　　If the game is not so lucrative, he must like more football. Perhaps, he did not expect "World of Warcraft" to bring him to the industry's top companies in the arena. This "Lord of the Rings" game in general makes him stop.　　He hopes to rely on simple business logic to remain invincible, but the industry's vicissitudes make him dangerous. Never for the first grand agent "legend", nine city on behalf of the miracle. "Legend" great success, "miracle" small success.　　This successful follow-up strategy makes Zhu taste the sweetness, henceforth, "Never for first" became his mantra. But this is also relative. Vying for the agency of World of Warcraft, Zhu the first place without hesitation.　　It depends on his belief that "everything starts with the law": Whoever gets the agency of World of Warcraft can reinvent himself. "In all the network game enterprise, nine city is the most calmly, calmly to the player does not want to kick Zhu's butt mercilessly." Said a player who was dissatisfied with the nine cities.　　He believes that the nine city in the server card machine problem, account recovery and the introduction of the information and other issues on the issue of not doing their best for the sake of players, slow action. This may be the "never first" business thinking. Zhu has a magical power, no matter what crisis, he is leisurely. In fact, to run "World of Warcraft", nine cities in accordance with U.S. blizzard requirements, the procurement of expensive servers.　　Even so, as players grow too fast, there are still problems with server provisioning. Zhu's leisurely attitude also affected subordinates. In nine cities, PR director Zhaoyu is always so happy.　　Zhaoyu has more than millions of clicks on Sina's blog, and he is one of the first financial channel's "Go to work" fixed guests. "There's always a lot of rumors about the city, but Zhaoyu always Xiaohe." A media reporter said. This gesture is very much like Zhu.　　However, the reporter said, as a spokesman for the company, Sina Blog to attract a lot of dissatisfied players and abuse, this practice in public relations is not a good idea. Some players believe that "World of Warcraft" is a good game, nine city operations did not do to match it.　　However, with the passage of time, the nine cities in operational experience more and more rich, some common problems have been solved. In the third quarter of 2007, the city's net profit was only $5.1 million, and profit margins were far below the level of the same-scale peers.　　Zhu to this explanation is: Nine city strategy has been not the pursuit of big win, only to ensure that no loss, "to profit not risk", so the financial results will be "never first." Agency strategy nine city phased to win a variety of MMORPG game agent right, a moment to lineIndustry and external concern. However, perhaps the aura of World of Warcraft is too eye-catching, so far, "World of Warcraft" still occupies the majority of nine city operating income.　　According to the nine cities in the third quarter of 2007 quarterly earnings data, "miracle world" through props to obtain a small amount of income, "Guild Wars" income has not been mentioned. By raising agency prices, nine cities have also made the "Dark Door: London", "The Sword of Excellence", "Fairyland Legends 2" and "FIFA Online2" and other proxy rights.　　And the "Dance troupe" series of contention, but also shows the nine city in the agency line of Resolute. "Jin Dance Troupe" is a long tour network agent of South Korea casual games, due to the operation of the market, has made great commercial success.　　In the large online games have a lot of inventory of the nine city want to enter the casual gaming market, and "Jin dance group" of the South Korean distributors direct contact, signed the "dance troupe" follow-up version, as well as in the long Travel Network and Korea, the contract expires to replace the long network of letters of intent. However, the long swim net rose to fight back.　　The result of the agency War is, long tour network renewal "dance troupe" to 2010 years. Zhu has a theory on agency strategy. If I don't take it, it's a threat to me. "The way to play the game, Zhu is also very special." He used to say in a figurative way: "I don't even have a plan to do the game, because the competitor will do well." I'll just double the price and get the publisher to bring in the competitor's proposal. "It aroused the dislike of the peers.　　A senior executive has said in public that the nine cities have raised the price of the entire industry acting overseas, damaging the interests of the entire industry. But chew. Although nine cities have stocked up enough products, they are running out of talent. To this end, Zhu put forward in the global scope recruit the concept of operating talent, commitment to give the operational team a high share.　　This formulation is even earlier than the grand "20 plan". "There is no relationship, the outside world mistakenly think we have to take these game agent to pay a high price, in fact, we pay the right to advance the agent is not high, only to the game to market, only need to pay follow-up money."　　Zhu said that some games if not to market, only need to pay a price of hundreds of thousands of yuan, but can effectively curb competitors, the company as a whole is beneficial.　　Nine city contradictions if the nine cities in the global electronic entertainment market, will find that the enterprise is still very special. May 2007, the global electronic entertainment giant EA bought nine city 15% shares, the two formed a strategic partner. Nine city become EA all kinds of game into China priority channel.　　For EA Sports Games "FIFA Online2", nine city high hopes. However, in November 2007, nine cities to inform the cooperation units, the suspension of the "FIFA Online2" promotional activities. Perhaps related to this, December 2, Activision announced the acquisition of video game giant David, the new Dynamic View Blizzard Company as a whole more than EA as the world's largest electronics entertainment companies. Victoria is theWorld of Warcraft, the parent company of Blizzard, USA. It is thought that the city needs to strike a balance between EA and Blizzard. Shares in nine cities have also been affected. Zhu specially flew to the United States to deal with the matter.　　Nine city issued a statement, "FIFA Online2" "For technical reasons" postponed the beta. In addition to Blizzard and EA, nine City game providers include Webzen, Hanguang software, Ncsoft, Gravity Interactive, T3 entertainment and other companies.　　The news of the discord between the nine cities and the suppliers has been commonplace. In addition to the complex supplier relationship, the nine cities also face the attack of domestic counterparts. Independent research and development companies have a stronger advantage in creating profits because they do not need to pay a high share.　　In addition, independent research and development can also adjust the product in time to adapt to the market, this is the nine cities such a proxy enterprises can not do. The mode of the nine cities is simply to say copyright trade. If nine city can master the core resources of game agent and match operation ability, may also with surging of independent research and development to take a chance.