Zhu: The great agricultural conception of "Yu Gong" of Huiyuan two times

In the last two years after Huiyuan's merger, Zhu was the toughest two years of undertaking in 17.

The 59-Year-old Zhu started the "http://www.aliyun.com/zixun/aggregation/30566.html" > Two-time venture.

"After the Coca-Cola merger, nearly two years, it may be my 17 years of entrepreneurial history, the most difficult two years." It's hard work. Zhu was the first to confide in an interview with the digital business age.

Nearly two years after the sensational Coca-Cola takeover of Huiyuan, he cannot forget that "mergers and acquisitions are productivity and an eternal duty for entrepreneurs to create trading opportunities." Only business can create the value of goods, like a piece of work, only in the transaction can reflect its value. So it's always the job of entrepreneurs to create trading opportunities. China's reform and opening-up has not been in the 30 years of mergers and acquisitions, the state retreat DPP or DPP country. ”

Zhu Gravamen, one instinct reflects the true nature of an entrepreneur. The Ministry of Commerce rejected the merger day, Zhu has been rapidly adjusted: "I was very surprised that day, 2 o'clock (online) hang out (news), we 4 o'clock to open a national conference call." Then almost every day a teleconference, 90 consecutive (meeting), lasted six months. ”

This adjustment made Zhu toil for two years, "including personnel, products, strategy, strategy, layout adjustment, done a series of work." Huiyuan strives to show the world that "the more setbacks and the more brave" situation: In early 2010, invest 5 billion yuan to create fruit juice, new product frequency out, expand upstream industrial base, reform downstream marketing system, tightly "gnawing" a complete industrial chain from orchard to consumer hands.

Everyone "always feel yigujin, holding a gas." "We have done a lot of work over the past two years and more than 10 factories have been opened," said Zhao Jinlin, executive vice president of Huiyuan Juice Group. Last year, fruit juice, light equipment 5 billion or 6 billion. "The people of Huiyuan seem to be more willing to look upon the unfinished business as a kind of adversity to motivate themselves to vim and horsepower."

The urgent task is to recruit. Ink want to take the merger of the machine will deploy downstream talent upstream, but backfired, he had to transfer upstream talent again to downstream. Huiyuan 2009 recruited tens of thousands of employees, concentrated strength to enrich the front-line sales market. "Light veterans on the Recruit 5,000", Zhu changed the previous view of employment, "non-line industry people we also use." Zhao thought it was an extension of the channel. "The light in the circle to find, after all, relatively narrow, fast sales sales experience is common." ”

Money is also a problem. "Originally had 2.5 billion dollars to let you use, but suddenly this money is gone, the upstream capital also faces a large amount of investment, downstream also want to develop." So the two-year funding for me, there is still some pressure. "But Zhu believes that the so-called capital pressure is not a business in trouble, but a short-term matching capacity is limited." "You were going to vote 5 billion, but you might have to vote 3 billion, which is the pressure," he said. ”

Outsiders don't see it that way. In September last year, Huiyuan was exposed to a high debt ratio, with a 3-year 250 million dollar loan breach of the loan agreement, which is above the agreed level. Zhu for the first time, "when foreign banks came to lend, the listed companies didn't need the money, so why did I agree?" I have a hunch that 9001.html "> RMB will definitely appreciate." "Now that the renminbi has risen by 30 million yuan for Zhu, his interpretation is" we steal. "

Steal the music, there and Huiyuan "flash" fund. Zhu Li can quit because "it has to be a financial investment, and it loses its meaning". This also creates an opportunity for its.