Zhu Weikun Share: The trilogy of medical bidding investment

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Talking about the medical industry, many SEO workers are very clear, we do SEO, most of the people are in the service of the medical profession! Many companies like SEO to save money for them, to reach the first page can be, as to the conversion rate on everyone knows, who do not want to pay? Compared to the medical profession, Deep pockets is our consistent position for this industry! Because the medical profession's boss is willing to spend money, then from this small compilation can pull back the topic to bid! The boss of medical profession, they love only, love Money more! They are an interest-oriented enterprise or group! So they're desperate to get talent, SEO personnel of course are their preferred target for hire! After learning seo, want to enter the medical industry friends, you can read this article, may be helpful to you! Small series today to share the medical bidding trilogy, is the need to have a certain basis for SEO people to understand! So let's talk about a personal point of view from the following three points:

First episode and The Enemy

Analysis of competitors

Competitive bidding analysis, a want to have development, but also a prospective bidder, he must know to analyze! From your point of view, if you can very good analysis of the competitors and their own pros and cons, you know your first task is there! We are not pessimists, and the poor units will have the desirable place, Careful analysis of competitors, it takes about one weeks, with one weeks to observe their changes, as well as their adjustment, so you can probably get the main purpose of the opponent and defects where! This is a breakthrough, combined with your greatest ability to sprint, I think it's entirely possible to beat opponents in a certain place!

Second, the choice of key words

When it comes to keyword selection, understand that this actually needs to have the basis of SEO people, to play the greatest potential! Do not say that the ability of SEO need to understand the code technology or need to set the template to build a station! A SEO person, at least will choose keyword! Here, repeat, add a few words, Keyword selection has google keyword selection tool, golden key keyword tools, flying tatsu keyword tools, Baidu keyword selection tool, Baidu Drop-down box, Baidu related search terms and so on.

From the above keyword selection, it is not difficult to see the purpose of the small series! Yes, that's a broad coverage! In our website optimization, want to do the main keyword optimization to the home page needs 3 months or so, this has not ruled out competitors also in the optimization of the case. So many SEO people, will want to do long tail keyword. It's a good idea, but don't forget. Bidding is the most direct, as long as the key words are analyzed properly, how words can cover!

Iii. the essence of bidding

Talk about the essence of bidding, presumably a lot of people's misunderstanding is high price! Before I and Beijing's friend Fatty said, our south a key word price is higher than 50 yuan a click-through! Also do not rule out the possibility of hundreds, small knitting to the highest price is about 50, The daily consumption is a department of One-third of the wages! Personally feel that the essence is a flexible bid, all the costs must be based on the market environment and your promotional goals to achieve the best results.

The second song wins at the starting line

On the basis of the first episode, another problem we have to think about is a user experience! Do SEO people, consider the search engine friendliness, the other is the user experience of the Internet! Do these, your site naturally has a good ranking! But to do the bidding, you have to consider only in the customer experience on the user can!

For example, a simple and pervasive problem is that a patient wants to do painless abortions. He search keyword words, enter the landing surface is the home page, and the first page of Flash Show is to cure infertility, you this let the human feelings why Ah!

This is a medical industry a very big disadvantage, you say you rich or not, burning money! This most basic thing, should consider it! So small knitting here to share personal opinion, must do disease kind of topic page! Corresponding to the disease, pay people to do it, their own art to come back to cooperate with the line, do the bidder, Must have the bidding page, in order to maximize the function! Want to put in a bid, we should first lay a good foundation, the high building ground up, have a good foundation, then want to do a bid can be a duck in the ground!

The third part should be unchanged

The third part of the song, small set do not want to write, write to be afraid of offending, do not write and do not know what to write, how to say they have made a three-step song! Then we talked about two small points:

1, unchanged disease species: since ancient times to this disease is not likely to change, you said circumcision, is not a constant thing? But to match the development of society, now playing a trend and security war! A Baidu search, you can see what Korean circumcision, Han Shi Circumcision, Taiwan's new generation of laser foreskin and so on. Is this changing?

2, does not move the brain the erroneous zone: some medical marketing personnel makes the price war, the small series does not understand, a man, is it because you do a circumcision 20 yuan to go? As for others to go, I do not know! Anyway, I know the people who are reading the article will not go. Because this thing is a man's dick! is it worth 20 dollars for one? The marketing concept of the people, small knitting think that this person is either Ed is not good, or is a female friend! Anyway Small series advocate is spend reasonable money, not cheap, buy a peace of mind!

Written so much that I hope to be able to treat friends who have just come in contact with medical want to do bidding friends help, small knitting is just a veteran, but the society in the development, also in the constant change, small knitting also want to progress, if also the elder of medical care, see small write wrong place, please correct criticism, if there are friends who want to communicate, can also add me to communicate! My slogan is not love to write most people understand, only write what others need!

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