Zhu Wenle: The impact of keyword on SEO in URL URLs

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English SEO wrote an article "teach you to use Baidu Encyclopedia three steps to kill the first", by a lot of friends like, there are many friends add me qq and I explore, last time I did a lot of experiments, some already have results, some are still in the test. Today, English SEO and you share a small discovery in the process of the experiment, that is the URL of the keyword in the search for the impact of SEO, I hope to do SEO friends can help.

Use English SEO last explained the method, Baidu encyclopedia entry URL added keywords, and then observe the rankings of these pages, and Baidu and Google for comparison.

First we look at the Web page in Google's performance:

In the Google search engine, when your search keyword is included in the URL, the site appears in the keyword parts will be bold hints, easy to view, after the English SEO experiment, proved that Google's ranking algorithm in the URL in the keyword, will increase the site rankings, ranking algorithm is a factor, and the weight value is not low, Here is an example to verify:

Now we look at the Web page in Baidu performance:

When the keyword appears in the URL, we alone search for the keyword, in Baidu Search does not go to the relevant pages. Visible in the Baidu search algorithm, the site appears in the keyword is not a search algorithm in a factor, even if the word is very simple will not have rankings, Baidu is just the URL appears to do the keyword simple bold, so that the URL looks more eye-catching.

This set of comparative experiments proved that: The Web page URL appears in the keyword in different search engines, SEO performance is not the same, should be based on their own needs to set a reasonable URL. Baidu was added last year in the URL of the Bold keyword function, this is also imitated from Google, but Baidu only copied the form, but did not add weight also added. According to the English SEO speculation, Baidu algorithm engineers ignore this factor, it is likely to be added to the sorting algorithm, because in the long run, the URL will appear in the keyword to the page ranking bonus points, more useful for the search experience.

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