Zhu Wilian: Rainstorm Entertainment after two years to consider acting the Beast game

July 13 early morning news, local online gaming enterprise Rainstorm Entertainment Chairman and CEO Zhu Wilian to Sina Technology, independent research and development is the direction of the future, but the agent mode will not be eliminated.　　Rainstorm Entertainment will adhere to the independent research and development direction, 2 years later will consider through the agent Warcraft such a good game to speed up the pace of enterprise development. In the first China International Digital Interactive Entertainment Exhibition (ChinaJoy) on the eve of the launch, Zhu Wilian accepted Sina Technology exclusive interview. He reviewed the course of the past decade of the online gaming industry and imagined the future of the online gaming industry for the next ten years.　　The following is Sina Science and technology interview Zhu Wilian record.　　"Online games should not be demonized" Sina Technology: the company founded so far, you are most satisfied with the most regrettable thing is what? Zhu Wilian: Rainstorm Entertainment Research and development of the first online games "prediction OL" launched the market for more than a year still maintain a stable market heat, so far at the same time more than 200,000, this is my most satisfied with one thing.　　The most regrettable thing temporarily has no memory, this and my character is related, all the way forward is I have always maintained the style. Sina Science and Technology: the game industry after ten years of growth, in the industrial scale, the quality of games has gradually been recognized outside. But there is also the view that the Chinese online gaming industry has not been able to shake off the original sin of demonizing.　　What do you think of China's different evaluation of the online games industry from the perspective of society and industry? Zhu Wilian: The game industry itself is to provide people with entertainment, recreation for the main business. In Chinese traditional concept, play is not good, play is to affect learning. When the network game has not appeared, the game machine, the television has been criticized by the society. But I always think that entertainment is a human nature, people live a lifetime why must carry a positive and enterprising pressure, and not happy to enjoy life. So I think that the game industry to say that the ghosts and goblins are biased. But to change this concept, on the one hand, we need these online gaming companies to work harder and more socially responsible to research and development products.　　On the other hand, some people in society need to change their ideas. In fact, the major game companies now attach great importance to their own "social responsibility" and are trying to carry it out to all levels of the enterprise. At present, the domestic regular online games enterprises in the game set up the basic elimination of pornography, violence, gambling and other undesirable factors. For minors, each game company also basically installed a "anti-addiction system", but also come up with a variety of ways to prevent minors from indulging in. Rainstorm Entertainment from the outset resolutely not to do with violent pornography of the online game, but also actively in the player to promote the elegant Arts.　　I think the enterprises in the "social responsibility" to do all the efforts should not be neglected by the community. The future pure Agent enterprise is difficult to survive Sina Science and technology: The Chinese net swims the market starts from the agent, today independent research and development has occupied half. In this agent and independent research and development of the game, some enterprises set foot on the road of high-speed growth, and some enterprises are still wandering around.　　What do you think of the development of the agent and independent research model in China? Zhu Wilian: Agent Overseas NetworkThe relationship between tourism and domestic research and development is actually the way of each other, each has its own wonderful, many years ago, the origin of the online games began to develop the Chinese market, which is also the initial stage of the domestic Catenary tour, at that time is also the domestic online game recognition and foreign games technology strength difference is far from the stage, so at that time, many manufacturers were attracted by foreign products　　, embark on the road of agency, the enterprise with abundant funds can get the attractive product fastest, but in fact the agent net swims really has the risk, once had many enterprises to stumble with this.　　Sina Technology: Agent mode in China will come to an end? Zhu Wilian: Through the reference of many classic overseas games and the improvement of domestic research and development level, most of these years took the independent research and development, now, like Perfect, Jinshan, Giant, net Dragon, Sohu Tour These enterprises are focused on the independent research and development. Now the domestic independent research and development products competition has reached a white-hot stage, like July domestic there are more than 30 games online, an average day a speed. Therefore, independent research and development is definitely the direction of future development, agents will not be eliminated, but it is no longer the lifeblood of gaming enterprises.　　In the future, pure agent of the game enterprises will be difficult to survive in the market.　　Sina Technology: Review the past 10 years of the development of online games industry, you think Chinese online games enterprises should take what kind of road? Zhu Wilian: Take Rainstorm Entertainment as an example, we insist on independent research and development from the very beginning, all the games we have launched are developed by ourselves, we will not consider the agent for the next 1-2 years. For Rainstorm Entertainment, independent research and development is to protect our product speed, quality, update a very important means.　　Of course, if 2 years later, Rainstorm Entertainment has enough resistance to agent risk, plus there are like "Warcraft" as good game products, we will consider agents to further enhance the speed of enterprise development.　　China will lead the global gaming industry in the future Sina technology: Although the games industry in the economic crisis in a solo show, but many people still do not hold the big hope for the game industry, that the success of the online games is often rely on a single game, there is a lot of contingency, how do you see it? Zhu Wilian: To say that the success of online games is often rely on a single game, which I do not deny. But that does not constitute a reason for the gaming industry not to be bullish. If the giant, Jinshan, Sohu and Rainstorm Entertainment rely on a game to achieve success is accidental, then the whole Chinese game industry is not too much of a point.　　Many of these accidents must exist inevitable, its inevitability lies in the rapid development of China's Internet, the great increase in Internet users and the whole market has a huge demand for the game, so I think from so many game companies rely on a single game on the success of the example, it reflects the Chinese game industry is full of hope, the development of space is huge.　　Sina Technology: Please imagine the next 10 years in your mind the vision of China's gaming industry, then your company should be what kind of? Zhu Wilian: In my mind, China's gaming industry will continue to flourish in the next 10 years, the whole game industry in the government's guidance, supervision will become more and more standard.But the competition will be more and more brutal, this is not bad, but the Chinese game industry independent innovation power source. So in the next 10 years, China's gaming industry is likely to lead the world's gaming industry, and there will be a blizzard-like game research and Development enterprise born in China. I very much hope that rainstorm entertainment can become China's blizzard, leading the industry innovation. (Kangzhi)