Zhu Wilian: The 4th pioneering "pragmatic"

Absrtact: Sometimes get up and pacing, sometimes sit upright, sometimes by the window overlooking, sometimes pick up the table cigar smoke two. Zhu Wilian, 39 years old, medium height, dark face slightly vicissitudes. 16 years ago, the 23-Year-old, who first started his own business in China, is still on the road to entrepreneurship.

Sometimes get up and pacing, sometimes sit up, sometimes by the window overlooking, sometimes pick up the table cigar smoke two.

Zhu Wilian, 39 years old, medium height, dark face slightly vicissitudes.

16 years ago, the 23-Year-old, who first started his own business in China, is still on the road to entrepreneurship.

2007, Zhu Wilian the fourth time to start a business, set up a game company-Rainstorm Entertainment.

Before the reporter saw Zhu Wilian, Rainstorm Entertainment has just completed the second round of tens U.S. dollar financing, the investment side includes Fortune Venture, Walden International and other well-known institutions.

Paradoxically, Zhu Wilian earlier said publicly that he was "naturally excluded from the venture" and worried that VCs would "sway my mind".

Why is it that a person who "naturally rejects the VCs" has two financing?

In fact, when Wang Yimin, the managing director of Walden International, first came to talk to Zhu Wilian, Zhu said bluntly that he did not like to deal with the people.

But he eventually decided to introduce private equity.

Most crucially, the Zhu Wilian thought of being a husband and father changed, "If I were single, if the company had money problems, I would have mortgaged the car and the house, and now I don't want to take that risk," he said.

This time, Zhu Wilian said, he became more "pragmatic".

The 4th time to start the "pragmatic"

July 13, 2007, "Journey" founder Shi Yuzhu said, "No 100 million yuan don't touch the net".

This makes Zhu Wilian heart to defy. In his blog, he publicly refuted history, calling it "fallacies", "negative signals", and said, "in the Internet arena," who has the awareness and executive power of leadership innovation, who can serve and try to meet the needs of users, who is the market leader. ”

This became the prelude to Zhu Wilian. It was July, he officially founded Rainstorm Entertainment.

He had previously said in his blog, "If a man to 40 years of age has not achieved great business, then do not go to the toss." ”

He was 36 years old when he started his business in 2007. Close to the definition of "40 years old", but also "toss", is it just "a breath of Money"?

Zhu Wilian's explanation is, "actually I have nothing to do, I have to do something", and for him, doing online games "is the easiest."

Prior to that, he had 4 years of experience as a professional manager, namely in the grand and the days of the league respectively as vice president and president. In his view, in the grand harvest of "executive power", and in the days of Union, he and his team together to reverse the crisis, and to bring huge profits and tens of millions of of dollars in cash reserves.

So, he reconvened before the old men, began the life "last venture."

Now in torrential rains, "employees are running at full capacity at all times of the year", they are fighting a "quick" word.

According to Zhu Wilian's logic, the current online gaming industry, the user changes very quickly, they have no patience like playing legend as the game, therefore, "must constantly introduce new games, but also to mass production, otherwise simply can not meet user needs and market competition."

So, his goal is to rainstorm, "the next two or three years to push 10-20 games," the development of each game is "8 months to a year or so", the cost of each section is controlled in "5 million-8 million yuan."

Whether it is grand or giant, Sohu Tour and so on have proved that their success requires "classic" case.

What are the chances of a storm of entertainment under such a standard to create a classic?

Zhu Wilian said that at this stage, "in the Giant, a game 500,000 at the same time online is a passing, in the rainstorm, 100,000 at the same time is excellent online," he has not invested tens of millions of or even a billion to "classic" time. At present, he ranked first, is the company first profit, to survive.

August 2008, Rainstorm Entertainment launched the first game "prophecy Online", after the launch of the "Prosperity Online", "Pokemon" and other works. Zhu Wilian revealed that in 2010 alone, 5 games were developed in parallel.

"From the point of view of the income is basically half open, the other half good," Zhu Wilian said, "2011 will be the storm products focused breakthrough, full bloom of the year." ”

This is different from the case when he founded the Banyan Tree.

It is said that at that time Zhu Wilian usually from the bank to take out bundles of dollars in cash into renminbi, then pay wages, buy a server. At first he didn't look at his account until one day he found the 7-digit dollar account almost empty. Although the popularity rose, but the Zhu Wilian "Plant trees" 6 years, but has been slow to "dig gold" under the Banyan tree.

Development so far, rainstorm Entertainment team a total of about 400 people, each game research and development team control in the "20-30 people." But as Zhu Wilian said, "If I am not married, the rainstorm must be aggressive, to now certainly more than 700 people."

On the first day, Zhu Wilian worked 100 hours a week, even when he was married, 11 o'clock the evening to finish the wedding banquet, the next day four o'clock in the morning to work, and later, specially the upcoming production of the wife arranged in the company next to the hospital, in the first 10 minutes before the delivery room.

At present, his main focus is on the company's "general direction, financial and personnel", the management of some details of decentralization.

The research team of Rainstorm Entertainment is divided into several groups by project, each project has independent accounting, and the manager and the responsible person of each project group are "very powerful", for example, it is decided by them to hire, expel, and raise the salary.

Zhu Wilian said that after decentralization, he did not need to mobilize the enthusiasm of employees, because they know what needs to be done.

In the process, the rainstorm also tries to minimize the risk of the project.

Each project must first submit a letter of intent, and then the CEO, CTO and other related personnel to participate in the audit, after the audit, the project team must be within one months out of a demo (game plot demo), "If the demo is not good, the company will only lose a hundred thousand of Yuan." Even at the end of the game is not recognized by the market, "the company will lose at most millions of," Zhu Wilian.

As early as in 2007 Zhu Wilian publicly said, "within 3 years of heavy rain entertainment played a domestic Top10 of the game company," this year to cash.

What if it doesn't happen? Zhu Wilian's answer is, "then go on for 2011 years."

For this venture, he said, can no longer be like before, "a few people, scattered on the loose, indifferent", rainstorm Entertainment is now related to "hundreds of people, hundreds of families", to have a high sense of social responsibility.

Entrepreneurial addiction?

In the 1971, Zhu Wilian grew up in a Chinese-American family in Orange County, California.

Perhaps from an early age by the American entrepreneurial culture, 22 years old, he ignored his parents opposed, full of dreams came to China, the following year, the establishment of their own company: United States advertising.

At that time, Zhu Wilian found that there is no direct mail advertising (direct mails, referred to as DM), so from "a person, a computer advertising company."

2 years later, the United States by the international media company Omnicom High-priced acquisition.

At the end of 1997, Zhu Wilian joined China. com's entrepreneurial tide, founded a literary site Banyan Tree, to help many literary enthusiasts dream come true, including Han, Annie Baby, such as today's new sharp writers. In 2002, Zhu Wilian sold the "Banyan Tree", which was a difficult profit, to Bertelsmann for 10 million dollars.

In the 4 years of 2003-2007, Zhu Wilian has been working as a professional manager in Shanda and Tian Lian century.

March 2007, before the establishment of Rainstorm Entertainment, Zhu Wilian also created a SNS Web site-map of the network, Zhu Wilian This has to the media privately vindicate, "the matter is not, I will disappear." "And now, figure the network has become a" rainstorm entertainment platform division. "I always optimistic about SNS, but I do not think it can be in the current Internet environment and the user habits of Chinese netizens have a breakthrough." Zhu Wilian explains that he hopes to combine SNS with online games in the future.

Even in the storm of entertainment, Zhu Wilian not intend to stay here long.

For such a changeable undertaking, even Zhu's father could not help asking, "You can stabilize to do one thing?" "Impossible", Zhu Wilian said, he was born entrepreneurial, not Yeh type of person, Pisces, he is doomed to changeable.

But for Zhu Wilian 16 undertaking, the outside world is mixed.

Some people use "repeated war repeatedly defeated, repeatedly defeated repeatedly" describe him, but some people hold the opposite attitude, such as Fortune Investment director Fu Zhonghong, he asked, "the establishment of 2 companies are the world's top 500 enterprises to acquire, still not successful?" ”

Success is always relative.

With his contemporaries, worked with, or had a lot of people, such as Chen, Ding Lei, Zhang Chaoyang, etc. are already the contemporary business "the most top, most active group of people", compared to them, Zhu Wilian feel that they "in a very awkward position."

However, once you think of this, he can always quickly correct himself, "China has 1.3 billion people, you can not always compare with 10 people," he told himself, "to put the mentality."

In fact, Zhu Wilian himself often says, "I started two companies before the age of 30 and were bought by two world-class conglomerates, something many people couldn't do." ”

Just 16 years ago, "too concentrated, too hasty, too tired", Zhu Wilian said, hoping to retire at the age of 40 and make a film.