Zhu Zherong: How does a content original website fire up

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Two years ago, a friend who is good at Photoshop has made his own website and now introduces the actual case:

I. Site positioning

This friend is very fond of graphic design, especially good at Photoshop, his original plan is to build a graphic design site or Photoshop exchange of specialized sites, I told him, the first time to do the station, these two areas are not line: There are too many similar sites, everyone in the pursuit of all-inclusive, You have to lock in one or two small, professional links so you have the energy to navigate.

Therefore, I suggest that when he set up the site, first positioning in the "Photoshop Tutorial", the first to do a stable, and then to other areas of the plot, the way of professional site expansion.

Why use the Photoshop tutorial for site positioning?

1, in the "Photoshop" related search, the highest number of searches are Photoshop downloads, photoshop8.0, Photoshop Tutorial.

2, at that time in Baidu and Google search, there are few specialized sites located in Photoshop Tutorial, which will help the site quickly in the "Photoshop Tutorial" on the good rankings, quickly become the most professional site.

3, in the Baidu Index, "Photoshop tutorial" this keyword of the daily search amount of 5000 up and down every day, and if you spend a lot of energy to do a all-inclusive graphic design site is difficult to quickly achieve such a high search volume, rather than locking "Photoshop tutorial" This is a core keyword masterpiece article, fine do professional website.

II. website Promotion Plan

In the production of the website, according to its design characteristics, and did not blindly suggest that he installs the news program, also did not intend to let him add how much content for the website, I suggested that he makes the pure manual webpage, the entire website has only produced dozens of pages, the early concise will publish the website, successively again adds the content.

Promotion planning:

1, suggested that he carefully produced a few "Photoshop" small tutorial, to enet College contributions. Because of his high level, enet reprint is very large, he first submitted to Enet College, then received a enet editor enthusiastic reply, encouraged him to contribute more.

He left his QQ number in the tutorial, with the publication of the original article, Enet College's extensive influence makes his QQ number is full, every day open QQ, plus his friends blow. Immediately thereafter, Sohu College, the Chinese network and other large sites are reproduced in the fastest speed of his tutorial, can be described as a QQ number, fast floating red Internet. Through the exchange of QQ, a large number of graphic design sites in the home page on his site to give a link, within a month or two, PR soon rose to 3. The editor-in-chief of Enet College also advised him to do more tutorials and plan to open a special topic for him.

2, scrambled red Baidu Photoshop paste. Website promotion of the second step, is in Baidu Photoshop post its tutorial, and leave homework. Moderator at that time to add "fine", a large group of Photoshop enthusiasts to follow his post to do homework, posts again and again by netizens top, each post posted on the dozens, a few weeks in a row in Baidu Photoshop paste on the top position, or repeatedly pushed to the first place.

Iii. volume of visits and income

One months later, the site in Baidu and Google are discharged very good rankings, "Photoshop tutorial" this keyword ranked in the top three Baidu, daily access to more than IP3000, the highest IP up to 8,000 times, the final stability in the 4000IP up and down, Each visitor visits more than 16 pages of his site on average.

Revenue comes from the following three blocks:

1, the Silicon Valley power payment income.

2, in the use of the site when the Alliance, launched the "Photoshop Bookstore" Alliance sales revenue.

3, from the website to receive the graphic design business income, an average of more than 1000 orders per order.

He did not open Photoshop training, otherwise around the Photoshop tutorial website, his income will be the biggest.

Four, the website closes

And many do the site's friends, there are a lot of people are "three minutes of heat", the friend in a fiery two months later, there is no longer adhere to, a year later, with the expiration of the domain name, the site will be the noise.

Zhu Zherong left work:

1, around the "Photoshop tutorial" This accurate site positioning, if digested to clear your site positioning?

2, around the "hot and the whole Photoshop tutorial", you on the site to promote the planning of what new ideas? What is the new view on the profitability of the website?

3. What are the new inspirations from original authors and original websites?

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