Zhu Zherong: "Internet brand" leap into the network marketing plays

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They are not just trying to increase sales, branding on the internet has leapt to the top of traditional companies ' access to the Internet; they are nervously eyeing all the possible negative messages on the Internet to prevent their brand image from being damaged; the cost of creating Internet brands and maintaining brand Much higher than the actual cost of online marketing.

Zhu Zherong, managing scientist and Dean of the Academy of Management Science, expressed the view that the mainstream approach of Chinese traditional enterprises to the Internet has been transformed into brand first, and traditional companies try to make themselves look more like an Internet brand by all means. At the strategic level, many companies have made this decision.

Zhu Zherong said: "Traditional enterprises have a strong ability to spread the internet, they have realized that enterprises through large-scale soft text delivery, brand public relations planning and corporate brand image advertising to lay the brand status on the Internet, and quickly to other audiences throughout the society to pass." The internet is evolving into another CCTV, in the past, the main way for companies to build their brands was to focus on the ads on CCTV, and now there has been a change, as more and more people give up their TV and spend their time on the Internet, the company's "TV brand" has turned to the "Internet brand" war, Internet brand fighting has been in the automobile, enrollment, IT, tourism and other areas of large-scale outbreaks.

He stressed: The traditional enterprise's Internet brand transformation process will also bring some new jobs and career opportunities, Internet brand planning, Internet brand PR, Internet brand communication, Internet brand integration, Internet brand research, internet brand 3D production and other fields, will become a new hot area, in view of the large, Midsize enterprises and multinational companies entering China are likely to invest billions of dollars in creating Internet brands, and small businesses are already aware of the importance of brands and are actively joining the extravagantly of the Internet brand War, where no one knows whether you are a big business or a small business. Small businesses have the opportunity to compete with one another in large enterprises. In view of this, the Internet brand Service market is expected to become the future of the Internet on the broad prospects of the "gold market."