Zhu Zherong: SEO is never the protagonist

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Note: Throughout North America, a year of SEO spending is only 1.4 billion dollars. According to the SEMPO:2008 annual North American advertisers search engine marketing spending data, 2008 North American search marketing spending for 140 million U.S. dollars, 2009 is expected to rise to 14.7 billion U.S. dollars, long-term forecast to 2013 search marketing spending up to 26.1 billion U.S. dollars.

In 2008: Pay-list advertising spending accounted for 88% (about $119 billion), natural ranking optimization spending accounted for 11% (about $14 billion), search engine marketing technology spending accounted for 1.1% (about $1.4 billion). Note: The cost of SEO, compared to the 2006 11.8% decline.

In response to this data, management scientist Zhu Zherong said:

First: China's domestic seo excessive pursuit of the opportunity has passed, SEO is only one of the methods of web marketing, not all of it, should be rational view of the problem, unless as a job or promotion of professional or personal interests to professional development of SEO, do not recommend the site operators over indulge in this.

Second: Website marketing needs a comprehensive thinking ability, including website planning, network advertising, pay ranking search purchase, soft text publicity, product presentation page, Internet consumer Psychology, E-commerce and a series of comprehensive knowledge and ability, SEO only accounted for one, even the developed Internet companies, SEO is only a department, people who are interested in the development of the Internet should be thick and thin hair, study more areas of knowledge, broaden the thinking widely.

Third: It should be clear that a concept-"no money to do SEO, have the money to hire people to engage." "Some knowledge needs to be understood simply, there is no need to be specialized in the field of knowledge, SEO is such a no need to advance too much of the field, simply the development of SEO can not achieve success of the company, because it does not have a strong market base, a little bit of money and enterprises, will consider" money to hit ads ", Money is always the keynote of the business, unless the business encounters difficulties or strategic considerations, few people will take the "free" way to implement marketing, practice has proved, always too much consideration of "How not to spend" people and enterprises, not only without long-term development can be said, but most of them are in trouble, or need daily work of small operators, This kind of thinking limitation does not break through, development--difficult.

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