Zhu Zherong: Webmaster Training Survey Refraction website knowledge mishap

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Recently, webmaster Network for Web site training conducted a webmaster survey, according to the results of the vote, stationmaster choose more training needs: Website SEO training, website Alliance Money Training, Network marketing promotion training, soft writing training, DEDECMS Dream System Build Station training, server security training, PHP language training, div+ CSS training, Photoshop mapping training, webmaster induction training. Less choices are: Flash animation training, ASP language training, asp.net training, JSP language training, easy to build station training. Not included in the Training Survey project, the webmaster alone proposed training needs: Art training, website operation training, production site icon logo, site positioning and so on.

The founder of the Zhu Zherong: from the results of the training survey, China's webmaster knowledge of the learning needs is extremely strong, which itself is very good, but the training survey also reflects some of the focus and prominence of the problem, reflecting the popularity of web site knowledge of a large number of mishap, this is the future need to speed up and update the important link.

Features: Generally seek the development of Web sites, the demand for technology is less. With the growing sophistication of Internet technology, Internet technology and application gradually separated, a small number of specialized technical personnel focused on the development of mature station technology, and a Oita people become the users of technology, their pursuit of technology will be less and fewer, as long as the master changes, settings, art and other simple technology can be, In the future, the separation between technology development and website users becomes more and more obvious. On the contrary, get rid of the technical confusion webmaster, gradually play a more specialized website operator role, on the flow, sales, site management needs will be greatly increased, they will be more time to focus on the development of the site itself.

Mishap One: technical development and training, do not attach importance to the Novice to guide the strategy. The first time to create a website for beginners, still subject to technical knowledge of the interference, still wandering in the internet, every day there are thousands of people want to become stationmaster, want to have their own website, but due to the knowledge of the site does not understand and can not get started. Especially for scholars, the face of complex web site knowledge, do not know where to start, the lack of an effective way to guide. We have previously in the development of personal home page space to pay attention to this problem, such as more than 80% of the personal homepage space registrant, the application after the account disappeared, because they are faced with too many columns to choose not to know what the first step, so we have to adjust the user import interface. After the user enters the registration, the system guides him to start the operation automatically, the first step, writes the website name, the second step, uploads the station mark, the third step, establishes the column ... The new user according to step-by-step procedures to go down, to the sixth step, he saw the integrity of the home page, so adjusted, 90% of users can go to this step, the initial prototype of the site, he himself can see, greatly enhanced the Novice's interest in the construction station. For technology developers, user guidance Strategy, User Help Guide is very important, in the webmaster training, the issue of novice should be more emphasis, you even use the "hands-on to teach" mentality to help them.

Mishap two: Keen on personal skills mastery, lack of macro-development ideas. Webmaster on the side of the continuation of Google, Ding Lei, Robin Li's entrepreneurial and wealth dream, while the idea of their own closed up, only limited to meet individual knowledge and ability to learn, the fact is that the development of a lot of people need to complement the ability and knowledge, forming organizations, division of labor Cooperation. Why are people poor? When he has to learn all the abilities and knowledge alone, he will be poor, such as a rural carpentry, he is not only the producers of agricultural tools, but also the processing of furniture, as well as the door and window of the repairman, only in the furniture manufacturing, he will learn solid wood furnishings, solid wood doors, decorative materials, cupboard doors, computer tables, mahjong tables, Plate furniture, office furnishings, wooden speakers, wooden kitchenware and other furniture processing. After learning all this, becoming a good carpenter, 20 has passed, and his income is only used to feed the family. In today's society, a young person entering a modern factory, only need to learn and familiar with a certain process, if he works hard, in less than two years, his income and the old carpenter equivalent. Webmaster to make great strides in development, we must break this traditional and conservative independent learning methods, to understand and learn more high-end knowledge, such as management, management, organizational development and so on, learn to combine social resources, use the division of labor, Webmaster is always to develop, always need to tube a few people, or to open Internet companies, But you don't know how to manage.

Three: The knowledge is similar serious, stationmaster often takes a certain kind of knowledge as "the life-saving straw" or "shakes the money technique". Search the Internet, experienced webmaster will be clear, on the internet about the webmaster knowledge, a large number of the low-end repeated "similar" knowledge, such as website promotion, 800 years still, the old, over and over, every day, someone repeatedly said, every day, someone repeatedly asked, come over the past or those things, There is no fresh knowledge or topic. In addition, why webmaster will be enthusiastic about SEO training, website Alliance money-making training, soft writing training, such as one or two kinds of single training? The actual reason is: the Internet changes the fastest is the technology, the slowest change is the management of the idea, the Internet related Web site management, website development, website promotion, website sales of the knowledge of aging quite serious, Like a leek, webmaster metabolism quickly, two years for a large number of people, a new webmaster came, not a year or two lost interest in money, and gone. A number of new owners repeatedly "hand over" these old content, after all, these content for them is still fresh, there is a long-term vision of the webmaster less, eager to take a shortcut to get some money from the internet to make some people big. The heart is too anxious, too want to overnight outbreaks, is the whole stationmaster world widespread psychological mishap, also even the update of knowledge stagnation.

Mishap Four: Website training did not form an effective mechanism. Any one field of expertise, training and development is always complementary, without training, there is no rapid advance of the industry, the so-called insiders, the site's research field is extremely broad, only the research and training in parallel, problems and practice interspersed, guidance and thinking through, training can be implemented. But the website training is more difficult than any field training. If put in two years ago, you mention the word "training" will be scolded immediately, "training" = "money" seems to become the common law of grassroots webmaster, so not many people are willing to get involved in website training, especially webmaster training is purely scolded, the big environment is not good. The situation is better this year, with the growing number of web-class training, a small amount of paid training began to be accepted by the market, but it is not easy to come to this step. Think of the traditional field, whether it's a medical lawyer, you want to go to college no matter what to learn, which professional should not spend a 1,000,080,000 of tuition fees, but the internet does not train, means the webmaster themselves to be cannon fodder, take their hard-earned money to repeat the others have gone wrong, or lying on the internet for a few years of youth, Only piecemeal to master some knowledge, but the website still has no traffic, the business is still not up, this is not an industry field without training consequences.

Mishap Five: The website knowledge is difficult to form "the website Development Ability Framework" in a short time. In summary, there is no research, there is no training, and there is no training, the development of the site will fall into the "unstructured, undisciplined" state, can not develop a complete knowledge structure and web development capacity framework. Entrepreneurial ability Framework, NGO (non-profit organization) has the development ability framework of NGO, such as entrepreneurial ability framework, including confidence training, entrepreneurship, entrepreneurial mentality, communication skills, sales letter writing and other specialized learning, such as NGO development Capacity framework, including organization, fund-raising, volunteer recruitment and management, Conference organization , activity organization and other specialized knowledge and training. These specialized knowledge covers each important area, is the development breakthrough, is also the combination ability and the cross-sectoral management ability training way. At present, the Site knowledge field in the short term, it is difficult to form a complete, systematic web site development capability framework, the site operators do not have complete sets of information for reference, there is no mature experience to learn, and will not have a solid system of knowledge training to appear, Because the development of any knowledge system requires a long process of experimentation and repeated argumentation, it takes at least 35 years to form, site and webmaster field, has developed a little late, can not quickly start, can not rapid progress, can not be rapid development will continue to hinder the pace of the site operators for a long time to move forward, All sorts of tangled website development question will still let stationmaster's headache.

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