Zhuang Bin--Website content update and SEO

From the beginning I started to contact SEO, there is a word, is often heard. Http://www.aliyun.com/zixun/aggregation/8258.html "> content is king, link to post. Web site content updates for SEO has been a constant discussion. But is it all useful to update? Not all updates are useful for SEO. Before we discuss this topic, we can think about:

A． Update what content.

Two． How often it is updated.

Three． The depth of the update (just update the home page, or the inner pages are updated)

Update what kind of content: now a lot of webmaster, update, do not know what he is for what purpose, and some just to let the site to change some content. As a result, a lot of copy and paste was used. Those articles are not known on the web for hundreds of thousands of or even tens of thousands of of times. But are those content useful to the site? Can you increase the weight? It may be that these stationmaster have not contacted the relevant information of the search engine. Suggestions, articles as far as possible original, or false original. Blindly collection, copy and paste on the site's ranking is not effective.

How often to update: according to their own situation, reasonable schedule time. Not to have been updated for 32 months. Search engines are also a visitor. Ask yourself if a website has not been updated for months. See the same content every time you go in. So, do you continue to always support this site?

Update depth: Just mentioned in the above, update, not only to update the homepage of the site, we have to find ways to make those buried more deep pages to be updated. Every time we update, is to search engine under a crawl instructions. Therefore, we to some of the more important pages, we have to maintain a certain frequency of updates, do not let search engines feel this station nothing.

Finally summed up: The SEO is helpful to the key is the content of the site update. This content is original content or collected, copied content. Collected content, estimated for the current search engine technology, is not much of a role. So, or support original, at least pseudo original. The next is the frequent update and update depth, which is very clear.

Author information: Zhuang bin, China SEO Forum The first phase of talent training program Trainees (http://www.web520.com) Guangzhou seo Zhuang bin's blog (www.seoba.org) webmaster, new SEO has asked to answer group: 86887630 Welcome to join.