Zhuhai's richest man Lee Health to sell alcoholic drinks

Source: Internet
Author: User
Buyout of "Dong Zang" years liquor right of management in 15, Fujian's richest man, Chen Fashu, bought 7% shares of Tsingtao Beer, the richest man in Zhuhai, Lee Health and alcoholic drinks (000799), the marriage rumors also become a reality.  Today, alcoholic drinks in the company and Lee Health cooperation related matters announced.  The announcement shows, recently, alcoholic wine holding subsidiary of alcoholic Wine Supply and marketing company and Lee Health in charge of the Zhuhai Wine Co., Ltd. signed the "alcoholic" wine possession "year wine national General agent contract" and "alcoholic superior wine purchase Contract", the Tower Xin wine industry thus obtains the alcoholic "the cave hides" the year wine the management right. In fact, as early as the early April, the market on the Lee health of the company is the new tower of wine to discuss cooperation with alcoholic drinks, but for the news, alcoholic drinks have been said in mid-May this year, the two sides are still in talks, but the remaining variables.  The signing of the agreement means that cooperation between the two sides has been settled. According to the contract, during the period from May 21, 2009 to December 31, 2024, alcoholic drinks will appoint the tower Xin wine industry for its alcoholic "cave possession" vintage wine in the national buyout sales dealers, but from May 1, 2009 to April 30, 2012, Tower Xin Wine Distribution products are not in Hunan province sales; At the same time, without the approval of the Ta Xin liquor industry, alcoholic drinks may not be produced for any reason, such as the name of a certain hole hidden and the concept of a bottle of alcoholic liquor products; The tower Xin Wine industry in the year before May 30 to pay the first single money for alcoholic drinks 10 million after the "product"  In the "alcoholic excellent wine purchase and sale contract", the Tower Xin wine industry agreed to 2009 to purchase the amount of 50 million yuan of products, the above payments also need to be posted at the end of this month. Channel construction is a short plate of alcoholic liquor at present. Last year, the alcoholic revenue only 326.5 million yuan, far behind the industry leading Guizhou Maotai and Wuliangye. The first quarter of this year, alcoholic drinks to achieve the main business income of 63.63 million yuan, net profit loss of 5.38 million yuan. The company said that the reason for the loss of the first quarter is in the market to taste channels and product structure adjustment period, the new marketing management system and marketing planning is also in perfect.  The signing of the above contract means that the tower Xin wine industry will shoulder the task of marketing channels for alcoholic drinks. In "2008 Hurun List", known as "oil tycoon" Lee Health to 1.2 billion yuan total assets, ranked the No. 650 place in the country's thousands of rich, ranked Zhuhai personal wealth first, its control of the company including Zhuhai PetroChina Tower Xin Petrochemical Co., Ltd. and Zhuhai Wine Co., Ltd. and so on.  Li Health has said that the traditional liquor marketing channels will be changed to the existing oil channels to graft. Alcoholic liquor believes that this cooperation is conducive to the establishment of strategic cooperation between the company and major customers, conducive to stabilizing marketing channels and expand sales scale, the company's future operating performance will form a sustained positive impact.

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