Zhuo Mei: Drama educational institution hits Feng Xiaogang Angel investment in 2 hours

The American children's Theatre Education is headquartered in Wangjing, a growing business circle, with office space linked to the flagship classroom. Using a bit of free time before lunch, the agency's CEO took the initiative to guide the "investor" art reporter, while visiting a rehearsal room for children to open the door to the theater world, talking about the entrepreneurial story. Heart for 99% of children bring Hope agency founder Zhang thought and the English child's acquaintance, originates from the son of thought. Feng Xiaogang shot "Aftershock", as the film executive deputy director of the British children for the film in childhood to find actors, and finally found and confirmed the lovely family June. Pleasant cooperation, so that the young children in the early stage with a slightly older ideas of the idea of common entrepreneurship, combined with their own career and resource advantages, they targeted the goal of children's drama education. In the current exam-oriented education system, parents and children are already miserable. As a social supplement to school quality education, many children's performing educational institutions have already existed in the market. They found that "star-building" is the only common goal of these institutions, and the future can be truly "star" children may be less than 1%, then the remaining 99% and what opportunities? They decided to focus on 99% of the children and offer hope for their future. The British child and Zhang thought to launch the friends who live abroad, and extensively collect information about the educational institutions of children in foreign countries. They are pleased to find that, in fact, foreign countries, especially in Europe and the United States, has long been the education drama (drama) as a basic quality education required. The so-called educational drama, which is used in the teaching or social cultural activities, is to use the drama method and the drama element, so that the learning object achieves the study goal and the goal in the drama practice. The emphasis of educational drama lies in the participants ' participation, appreciating the implication of knowledge from the experience, and cultivating the children's ability of observation, comprehension, imagination, language expression and physique expression in the drama performance and drama creation. That's what 99% kids really need! Core products and promote a broader vision and a broad heart, so that entrepreneurs quickly find a breakthrough opportunity. The children's drama Academy, created by actor Helen O "Grady, was founded in 1979 in Australia and is now headquartered in the UK. After 33 years of accumulation, has a strong research and development and teacher management experience. To date, about 1500 branches in 26 countries have provided education courses for more than 6 million children. Zhang thought in particular that the educational institutions have been successful in the Mandarin-speaking region of Singapore, Hong Kong and Macau, and that the teaching methods of the English language are closely linked to the actual needs of primary and secondary school students. They had a clear idea, first and foremost, to get Helen O "Grady, the Chinese general agent of the School of Children's drama." At the same time, they are sensitive to find that the National Education Department in order to improve the exam-oriented education system brought about by the shortcomings, it has been made clear that 10% of primary and secondary schools can be used as a "school-based curriculum" by the various schools themselves planning, but can not be an Olympiad, a pure foreign languageContent, but to embody the advantages of quality education. Founded in September 2010, the first thing they did was to work with the China Youth Development Service Center to set up a "walk into the wonderful drama Garden Project" to promote educational drama ideas on campus. December, launched the "Play in the Role of Youth education" seminar, invited educational drama expert Professor Li Shuning, well-known actor Yang Lixin teacher, Peking University Department of Psychology vice Dean Wu Yanhong, and a number of industry experts and educators to participate. October 2011, with the China Youth Development Service Center, China Hand-holding art troupe, Shanghai Drama Institute in the historian Primary school jointly held "first National campus drama exhibition" Activities, the national Youth 17 representatives, an American team participated in the showcase. At the same time, the Shanghai Theatre Academy and the Chao Mei educational institutions held a seminar on educational drama, involving many domestic and foreign experts and professors. December, participated in the Beijing Institute of Education "Guppe plan" to Hainan, Xinjiang, some English teachers teaching drama teaching method training and practice and success. In the February 2012, Chao Mei Education English Drama project officially entered the "School-based class" of BNU Experimental Primary school, Zhongguancun second small, Shuguang Primary school. March, participated in the focus of education Department of Beijing Normal University, "using drama teaching method to promote teachers ' professional development and students ' psychological Health Experimental Research group", to track and investigate the educational drama of this situational-style education to students in English learning, as well as the student's expression, communication, cooperation, self-confidence and other comprehensive qualities of the promotion. July, the second "walk into the wonderful drama garden" national youth drama Exhibition activities. Get Angel Investment May 18, 2012 afternoon, the British children and Zhang Silu with two years of Zhuo Mei education institutions of all accumulation, found in the "1942" post-production work in the director Feng Xiaogang, two hours later, Feng readily agreed to occupation, a week later, the investment plan finalized. Feng did not adopt their "only intangible assets" proposal, insisting on cash input to the actual promotion. July 25, 2012, Feng Xiaogang officially announced the injection of Chao Mei education, at the second educational drama presentation ceremony, Feng as an angel investor, and said that educational drama can allow children to better face the future, he spoke in an impromptu speech: "Everyone in their lives play a different role, They all have to put into the role. A person's role in life will continue to change, just as I personally from the students to the army, then to the Union officer, into the television as an artist, and then to become a screenwriter, and finally became a director. Children do not know what kind of role they will become in life, I think the performance can let them understand life more profoundly, play a good role in life. This time I also became a "angel investor", investment in educational drama, I think this is very meaningful. Feng Xiaogang laughs that he is "cross-border support" and hopes that the educational drama model can be used as a link to pass on the art of drama Forever.