Zhuo Zhuo Network of drunken Weng-type marketing

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Is such a job advertisement, let Ambassa network quickly gathered a large number of popularity, also quickly became the target.

Originally is in the Network editor community Bianews saw this advertisement, the Orange Green Banner banner in Bianews website Light Blue homepage to be extremely conspicuous.

Tracing-style recruitment slogan is full of curiosity and interest, and the clear mark of the high pay treatment also let a lot of netizens whispering, speculation and estimated the gold content of how big color.

The Zhuo network has gained a lot of attention, and has been forced to accept a lot of questioning.

So, I do not know whether it is within the plan or the temporary solution, Zhuo Zhuo Net is first to the well-known blog "River Crab Entertainment" blogger Hugogo issued an invitation to package fare package board and lodging way to invite Hugogo to visit Zhuo Network Company (Nature as South Africa's invitation to Keso), behold Hugogo for such pleasures feel hesitant, Then Zhuo Zhuo Network again to launch contacts let famous blog "no Association" blogger Wang released "Hugogo classmate Collect" confirmed Zhuo Zhuo network of formal and sincerity, intention to dispel Hugogo to Ambassa network doubts, dispel the public to Ambassa network of doubt.

This is a very good move, whether Hugogo or Wang, are now the Internet's leading speech leaders, each has a bunch of fans, in the interaction between the two, Zhuo Zhuo net calm the most of the doubts.

However, on the occasion of the 3 15, Zhuo Zhuo Network is still an accident.

An article "3.15 Special Edition" which has no source Zhuo Zhuo network false recruitment, only to defraud website traffic, spread out on the network, informative and documented in the recruitment behavior of the rejection, ripped the Zhuo Zhuo net affable tracing face, revealing behind the fraudulent nature of the marketing approach.

Can be seen, Zhuo Zhuo network Alexa January Rankings surged 430,000, the establishment of the station has jumped up to 30,000 in several months:

Its trend chart is also very clear, since the beginning of the "emergency tracing" recruitment, Zhuo Zhuo network traffic on the sharp rebound, the amplitude is quite large:

From the marketing point of view, I personally is very admire Ambassa net this time the ability to do big things, avoid the traditional portal or vertical web site of high price advertising, Rob in the job season in the recruitment of extraordinary communication force site, job-seeking forum on the launch of relatively low-cost advertising, with novel, seductive gimmicks, Depending on the mentality of curiosity and the occupation needs of the population by legend Cage gathered the immediate popularity and fame, it is a brilliant idea, wonderful.

Although the results tend to be more important than the process, it is not morally possible to truly become a "preeminent" company. Relying on the personal interests of the job seekers to build their own success, is never desirable, and can not be respected. Some stains, once the active choice infected, can never wash. "In a blessing in disguise, it is not a blessing, sai a horse; Zhuo Zhuo net of false "separated relatives" recruitment, I am afraid will be in the future development of the brand reputation of the real disaster.

March 17, 2009

Author Blog: Http://blog.sina.com.cn/foxshuo