Zi Ling Net Chao: 11 website Operation insists is doing is doing will not shed

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What is the concept of the Internet in the 11? 2000 years do not know whether you have begun to contact the Internet, and a group of websites, has been established in 2000, and gradually developed, these 11 years encounter what opportunities and challenges, what stories will go through?

May 19 A5 Edition Chat event invitation son Ling Net http://ziling.com/founder Chao share his 11 website operation son Ling network story and experience, as well as encounter problems and solutions, this article collated version chat part of the focus, welcome to discuss.

Q: Zi Ling website for 11 years, now the site revenue flow of these situations, as well as the current site positioning these aspects? Please introduce the guest.

A: The daily number of Zi Ling Forum on the line of 100,000 IP, dating community is not yet a forum high. The income of the forum mainly by doing Baidu and Google Alliance also have some monthly advertising, support new dating platform research and development is enough, specifically how much not to say. Ha ha.

Q: Let's give a ballpark figure, so we have a look at the revenue situation of this 11-year-old website. The revenue of the forum, Google and Baidu Alliance revenue about how much, accounting for the total income of the percentage? What are the ways of earning the forum in addition to Alliance and advertising revenue?

A: Baidu and Google's revenue ratio is about 3:1, but advertising revenue is secondary to us. We are mainly in the future to the user direct charges, advertising can maintain the cost is enough.

Q: Zi Ling forum style seemingly tianya style, a bit concise. Zi Ling Forum insisted 11 years operation is not easy, but in the forum did not find too large commercial value, but also less advertising business, want to ask why not do business ads advertising but Baidu Alliance?

A: The forum itself is not much commercial value, we are now mainly to do ziling.com this dating platform. Forum to attract popular popularity. The key development is in the dating community. Friends Platform is our independent research and development, the forum is with DZ 7.0, thank you for your attention.

Q: To do the forum is to accumulate popularity for social platforms, but the current SNS platform is still more difficult to make money, the Child Ling forum user groups more casual, so will not affect the accumulation of Social forum users?

A: We are more pure dating sites, and the pure SNS model is completely different, whether it is to use or function are completely different. But now on our understanding also stay in SNS, after all, is not familiar with, later we consider whether to rename the son Ling lover Net, hehe.

Q: 11 is very long, how do you insist on it?

A: Do to do is not shed, in the said rely on this to eat, do not insist on eating. The reason is very simple, do not give others to do for themselves.

Q: I do not have 11 years of experience, I am a novice. Is it too late to start?

A: If the novice or to their own interest, like to do the start is better, and not open hundred years old shop, in the network is not general. The most important thing to do the site is innovation, idea, no ideas there is no product. No technology is okay, as long as you want to do, objective conditions are not a problem, I am not a technology, will only be simple HTML and upload what. As far as I know, most of the successful personal webmaster are similar to me. Your idea is always the most important.

Q: The number of sub-Ling forum online every day is thousands of, for example, at this moment is more than 7,000, very good. Feeling Zi Ling Forum is also a talk, on the topic, the membership group does not seem to have much advantage. How to keep users in the early stage of the construction of Zi Ling forum?

A: At the beginning of the forum, the most popular effect is still a hot topic, for example, when the Zhao Yan door, although it is the new year, IP can reach 300,000 a day, or Wenchuan earthquake, the national Mourning Day, the popularity also increased, but this time is still a century difficult to meet, mainly rely on effective and perfect management. Moderators are essential factors. Zi Ling Nets own QQ Group is mainly senior group and super group now has 75. This is also a more favorable factor for our sustainable development.

Q: I have some problems with the management of QQ group. Zi Ling Netizen has 75 groups, advanced and Super Advanced, that group of management How to keep up? Many people will be in the group ads, how to deal with these; you are the administrators or creators of these groups, 75 groups are not shielded, every day to participate in the group topic discussion? In addition, how to shift the focus from the Q Group to the forum? After all, Q Group communication is more direct, Convenient。

Last question, what are the favorable factors for the sustainable development of Zi ling net?

A: We set up their own official QQ group is also a necessity, the earliest I was also more disgusted with QQ group. But there's always someone to build it. We can not control, QQ group may have negative impact on the site, so we began to build the official QQ group, full of built, full of again built. Generally more than half a year will be sorted out, the advertisement to see the kick became, generally we require only moderators can establish the official QQ group, and unified management. However, this is also a number of Tencent has been sealed off 15 QQ groups.

QQ Group to control the use of users. At least better than others. The group was blocked. But now the QQ group has been sealed can be dissolved. It's more comforting.

Sustainable development is very simple, some people can continue, want to expand the need for new ideas, it is necessary to test the water.

Q: 1, the son Ling Forum has developed for 11 years, why not a clear positioning, can be the positioning of the crowd, industry positioning, interest and orientation, the current situation, let me feel that this forum lacks its own characteristics, that how to form influence?

2, is not a large number of 800,000 forum users to improve the quality of the layout of the requirements, after all, that little spending on such a visit to the forum is not a burden.

3, your site is currently in transition, from the forum to vertical social networking, since it is vertical social, I would like to know your site advantage is what?

4, the trend of Internet development decided that the future can survive the site must be the industry's leading enterprises, for example, the death is not social, Twitter is micro-bo, and spit is video, A5 do webmaster, the end of the Earth by politics, and the news is money, talk about the kind of really difficult to survive, your site has a clearer and clearer self positioning it.

A: I did not intend to adhere to such a long time, son Ling Net is originally I do before graduation of a work. When the graduation design, mainly when looking for work capital to do, Beijing to find a job is not good to find. Then accidentally big, found that rely on this also can eat rice. The first is the military network for various reasons changed to now assorted forum. As a forum for the profit model is basically not, advertising effect is general, but as a popular platform is still good.

Our dating platform is positioned in casual dating, is not like the so-called serious friends of the century, its own website to make friends to serious and serious not up, we use the scope of search, you can automatically search your range from the recent need to make friends, completely seconds to kill the same city dating mode. is still in the initial stage, the dating platform is a need to accumulate the process, it is really difficult to do. But the market is promising. At present this kind of close-dating model domestic we are exclusive.

Q: How did the Zi Ling forum accumulate to so many users at present? How to accumulate users as a new forum?

A: Mainly by time accumulation. If your forum is really attractive, the number of registered people is not a problem. Of course, there are more ads. Need to accumulate and experience a long time to improve the registration and posting mechanism, but the new forum like the old forum to make such trouble may be played dead, but junk advertising is difficult to control, if the new webmaster, or the time of 16 hours a day to invest in the forum management is better.

Q: The current post of Zi Ling Forum is not bad, how to encourage users to post? In addition to see the forum has some IDC ads, since do social networking sites, and IDC seems to have little connection?

A: The content of the forum is to rely on the user spontaneous behavior, as far as possible to promote spontaneous behavior suppression advertising is more important. Baidu Alliance launched the new advertising system is to extract the behavior of users, such as from cookies to mention you have searched the content, because you are more concerned about IDC, so the display is IDC ads. This is indeed a relatively large increase in revenue for the comprehensive forum.

Q: How to create a new forum to attract users to register, the accumulation of popular, then the Son Ling forum how to do?

A: In fact, the new forum for many times that the forum to do a good person will come, this is an illusion, although the sub-Ling forum is mainly a forum, but at the outset we also have a news system, at least three times a day to send news. News below comments can retain a lot of people, such as open a forum these people will naturally play on the forum. But now because the environment than 10 years ago has been a lot of bad, news commentary also to manual audit, and must have a certain degree of strength, or halfway by a department of the loss of the gains.

Q: The son Ling seems to be a lot of group buying ads oh, this kind of business advertising commission should be higher. What are the main groups of users in the forum? Feel the forum's information or compare the water, these user's stickiness how? Why do users stay in the mausoleum forum?

A: Because the new advertising policy of Baidu Alliance, can understand as, you pay attention to what he shows, for example, I do not pay attention to buy, I on the son mausoleum is not see too many group buying ads. The topic of the Zi Ling Forum is to compare the water, but the water also does not matter. We do not rely on this to be more professional in order to pull popularity. Popularity can also be poured onto my dating platform, and my goal is achieved.

Q: Zi Ling Forum began in 07 to do the son Ling Social, why consider to do social networking site, in the domestic not all said social networking site development and profit model are more restrictive? What do guests think of the social networking model? such as everyone, QQ alumni, etc.

A: Everyone is SNS, this SNS model is not conducive to making friends, because the information is more transparent, the information on both sides is easy to spread through the network, so SNS to make friends is not reliable. A few years ago QQ net love, now also not popular. Make friends or to professional platform more appropriate, complete for making friends platform compare QQ and Renren more advantages. Zi Ling net make friends can have some online payment function, do not have no relationship, our target crowd is active user 20% on it.

Q: What does the online payment function mainly mean?

A: There is super function, will follow the procedure. That is to say, we will charge the function as a personal advertising platform, want to let more people know you, see you, pay the money we help you fix. The charges are very low, one months 10 of the consumption is basically done. We are not a marriage based dating site, there is no end to the issue of the pin number. There's a charge for gifts and stuff. There are other functions. The proceeds should be higher than the advertising. Direct and user charges of course than hanging ads strong.

Q: Will the son Ling Net take the road of foreign SNS2.0? Have you considered how to convert a virtual user into a valid ground?

Answer: No. We do vertical dating, in fact, is a dating site, SNS we currently feel no more effective mode of profit, so will not Wade.

Offline mode is more deceptive, such as the century Jiayuan in this kind of offline activities. We're not going to do it either. We are going to compare pure online value-added services. Toll Mode you can refer to the QQ membership model, to small profits but quick turnover mainly. Don't do anything to kill people.

Q: 05 My first visit to the Son Ling Forum, 4 years later, I in the 51la flow ranking also see the top of the forum. Just carefully read the introduction of the son Ling, very good Chizi mausoleum of the inner world, so my question is:

1, Zi ling in your mind is how a status, how to consider in the operation of the Ling Forum and also involved in a number of other projects? Is there an unintentional willow-lined? 2. What deep impression and experience did the working experience of the foreign company give you? How do these experiences help in the course of the website operation?

A: The son mausoleum in my mind undoubtedly occupy the most important content, has been with the breathing, the development of the website has also been through a lot of ups and downs, new ideas have also been considered a lot, but also go out specially for people to do COO accumulated experience. In fact, no matter how much part is for the development of the son Ling deliberately to do. The transformation of the forum is a huge problem. The profitability of the forum is very bad for me, although there is a lot of traffic but can not be like a professional website to make so much money is very depressing. Transformation is necessary, to make friends is not because friends really make money, but I think friends are more suitable for my transformation direction.

I officially work in two, the first is based on Enterprise management consulting mainly consultancy, the second is the United States wholly owned to McDonald's direct supply company, these two companies give me the feeling is completely different. Consultants are basically the preferred companies in the country for small turtles. You can get in touch with many different companies and doctors to prescribe prescriptions, although I only stayed for a whole year (this kind of company's consulting work time is generally more than half a year) This gives me the greatest help. The second company is a very traditional American food company. Everything is step-by-step, corporate culture and the improvement of the system to me a great touch. So in the Forum management more or less received the impact of these two companies. Perfect system, perfect person is the key of forum management. I think I've benefited a lot from a management consultancy and a foreign company.

Q: 11 's insistence is not easy, admire you. Zi Ling Forum to insist on so long, there is no transformation in the middle? Like the West Shrine Alley, focus on the local community.

A: The middle is also transformed, from pure military website to miscellaneous Water Forum, and from miscellaneous Water forum in turn into friends community. Transformation is also a necessity, as long as there are people to play, the drive should be, otherwise it will disappoint more people's support.

Q: Has the sub-mausoleum forum organized an online event? What activities have been organized? In addition, now the number of sub-Ling forum users is relatively large, the user loss of the situation? How about the increase in the number of new registered users?

A: Because we have less energy, we have never engaged in offline activities. User churn is normal. But the army of Iron, the battalion of the water, this relationship is not big. As long as someone is playing to stay on.

Q: I would like to create a new local site, but the opponent is to do 6 years of local station, feel the opponents very difficult to deal with, then my site development should pay attention to what problems?

A: If you want to do a local portal, the main problem is not on the website, but on your marketing staff, need to host more local activities, expand the influence on the local, local forum is also a more important link, and the management of the Forum is very important, and the relevant departments of local government communication is important The material nature of the article can attract more eyeballs, but the degree of mastery requires experience, not only can attract eyeballs, but also to reduce risk, and business relationship should be the key to the key, on the one hand can get through your business channels, on the other hand, the business can also be independent for your publicity, of course, try not to make money. A good friend has a lot to do.

Q: Group purchase site forum users have been relatively few posts, how to allow users to participate in the forum to share and exchange it?

A: Group purchase itself no forum is the same, the forum itself to buy a decisive role in promoting. The first goal of group buying is to make money. A lot of money in the group buying navigation is a more feasible way. Forum is a long-term operating behavior, do not put all the treasure on the forum, will outweigh the gains.

Q: We are just starting the local car site, in the operation should focus on those aspects.

A: It might be a good idea to get the local car club to your station. Provide services to bicycle such as radio station, often release a number of car friends activities. Car Web research car is secondary, play is the main, playing well your local car forum has been successful.

Q: My station is a sort of business-to-business, SaaS software Resource service platform built on cloud computing. Still a vacancy in SaaS software promotion. May I ask the next Chao teacher, can give some platform to promote the opinion and suggestion?

A: The SaaS platform is not my research direction, I think should not be able to give a more appropriate advice, I think this kind of should still be soft to promote the main bar, the effect of soft paper is still relatively good. More money to the various portals of the science and technology channel to find writing a good editor to write some soft text to promote, this is a slow, need long-term investment to see the effect, the boss has a relatively large perseverance to do, and the boss of the communication is more important. Let people know that the benefits of SaaS will naturally be more useful.

Q: I want to do a local network, how to locate? which topics are easier to retain users? How to arrange the early stage of the forum, how to deal with spam ads, and now do a lot of station procedures, the guests think which is more appropriate?

A: Local forum positioning as far as possible, do not make all-inclusive, the nature of the Forum decided that people can freely speak, the inevitable criticism of the local government became the main topic, this piece should pay special attention to. I think the local portal should not be a forum for the main better. But the forum can gather popularity, want to become a strong simple, local what a mess of things have burst out, become a punching bag natural gas is high.

I think that making local portals is more lucrative than doing local forums. More local sensitive news, such as demolition of the house ah, water prices rose something. Forum should start from less, do not do so many plates, less people, but also advertising, wasting energy. Spam ads to rely on the mechanism, registered mailbox activation. Post to do a good job level mechanism. Not a registration can not play without the post, of course, many built beliefs QQ group also become.

DZ and Phpwin relatively perfect some, things get to probably, function too much no practical use, do a good subtraction.

Q: 1, the face of the strong entry of micro-bo, the sense of the forum model quickly overturned. Because the forum has a very fatal problem, if there are a few soft text or the navy, has been to some side of the favorable article to repeat the top how to do, so that the first page is covered by a topic, this problem is more difficult to solve. How do guests look at the competition between Weibo and forum mode?

2, the current model, the larger the forum, the better to do, the smaller the more difficult to do, the effect of polymerization will be very obvious, if this development, after the end of the earth and other large more smoothly, and small forum 100 posts a day, the more the more sad. Please analyze this future trend.

A: 1, micro-blog is not a forum, the crowd and the way is also different, can not be completely replaced, naturally do not worry about will be micro bo die, there is a lot of advertising on the bulk of the deletion, access to the last IP of all the accounts are more effective way. Registration is to be activated by mail (this piece is technically difficult, to do their own mail to send the server, but also need to join the white list, to the level of posts to limit, for example, the new registered users can only send 5 post one hours, 1.1 points to add, although not completely shielded advertising, but to the management of the forum to buy time. Increasing the difficulty of advertising is the only way.

2, the treasure is pressed in the forum to do a little more, for example, to provide services to the tool class site is very good. Has the future, but also simple, the forum invests the energy to be very big, the input-output ratio is comparatively low. The development of money after the forum is not too good. If you are a new forum, it is better to be cautious. At least even the card is not complete, close the door is at any time.

Q: I think the guests do not close the forum, the future of the Forum will not be Weibo and social platform to replace, the three have their own characteristics. Of course, the forum has been developed for more than 10 years, need to add more new elements, such as interoperability with mainstream mobile phones, support apple BlackBerry and so on, the technology is not too difficult to believe. The reputation of social networking sites in China is no longer good, and everyone smells the cake. The boom is a sham, and after a lot of dusting is known to the world, the boom will slowly retreat.

I believe that as long as Chinese does not fall, the forum must not die! is the 50,000-byte limit still called Weibo? Can the Chinese textbooks level reach every message is a limerick? Aren't Chinese people immune to the words ' top, forward, and force '? believe that the future of the Forum will not be dark!

A: If the forum is transformed into a microblog is a good choice. However, Micro Bo operating water is very deep, or prudent. In addition, Weibo's profit model is not as high as the forum.

Q: From the exchange of guests learned that the forum is also because of force majeure and chose to talk about the model, for this point, the grass people are indeed helpless, do not groan and complain about the post, but actively diverted, this is in the A5 most of the webmaster need to learn!

On the concept of dating, many of the same city dating network is similar, I think this kind of site if the real-name, the effect will be a lot better, but the real-name implementation is a relatively long process, will inevitably encounter a small blow, but can see from the A5, real-name is the trend of development, the foresight will occupy a greater advantage !

A: The real name is still unable to fully do, registration and identity card verification, if free, brush a piece of money who can not stand. Of course, the real name of making friends is not very useful. Identity card information can also be embezzled. Mainly depends on the members of the grasp.

Q: Your son Ling network is oriented to the whole map, if you want to make a place of the Friends platform, do you think there is a future? How to operate?

A: Local friends are more difficult to do, now big dating sites have been covered all over the country. Our vertical dating can even cover the 500-meter distance around you. Even the local community of friends can not be as we invest so much to develop such a complete function, there is no ready-made code directly apply. Fees are even harder to compete with local matchmaking agencies. Do not recommend direct local dating site, if you want to do a lot of investment, it is difficult to perfect, if there is really this energy than directly to do the country.

Q: I have been through the forum, the reason for the decline is not the topic too water, mainly two reasons, one, force majeure, two, management team division, such as the famous Dragon Air is due to the first Anti-vice closed, West Road Chinese forum is a lot of moderators stand on their own hill, now N more than a novel network, Chinese web site is a long West road forum members, As the webmaster are familiar with the k666, now webmaster net, Almost Famous webmaster have early k666 experience!

A: It's normal for someone to split up. Zi Ling also derived a number of relatively large sites, as long as their own reliable naturally do not worry about the separation of the problem. You do what you do, for example, we don't do military. Two of China's fourth-ranked military web site has been spawned. I think it's pretty good, too. It's a lot of trouble anyway.

Q: The sub-mausoleum forum has been in place for more than 11 years, and has been based on the real environment in the transition, this 11 years the most difficult time? When is the most painful experience? What's the most difficult question?

Answer: Perhaps the most difficult is the forum is reorganized, what dozen vulgar what, delete 80% of the plate and 90% of the posts. There's no way. It's normal to fall in popularity. The most painful words should be the server by Shanghai to do IDC for a half month. The website is open. Also wait for the server, received even the shell was damaged by rail transport.

The most difficult problem is that we are now the development of the dating platform, it is really difficult to develop their own things, a problem a problem, a lot of things do not have ready-made data, and some algorithms even to find just graduated students to help do.

It's hard to run a platform, and it's even harder to develop a successful platform.

Q: Version of the chat activities into the end, the guests in the Internet industry has been 11 years, if you make a summary of the past 11 years, how would you sum up? In addition, to the current only just joined the Internet novice Friends you have any suggestions, or to pay attention to what problems, hoping to give some suggestions to beginners, to avoid the novice detours.

A: 11 years ah, actually came short, just started for fun and do the site, then accidentally do some popularity. Gradually entered this line, became a full-time webmaster, during the period is not less to pay attention to the concern of the Department, perhaps the ups and downs have not yet seen the rainbow, I would like to accumulate precipitation is necessary, if you are not a genius, then do a stupid. After all, many things can not be skyrocketing, perhaps others have, but as my own, now can not do.

Ten years ago, when I was in the company of nine consultants, evening back to the company dormitory, in order to save a taxi money, one of my consultant colleagues (corporate consultants are generally MBA graduates) ride a bike with me, he said, Chao Ah, you know I used to be the vice president of Shandong XX Group, out of the car is the car to send, I gave you the driver today.

Perhaps he had said some self-deprecating tone, but at that time I think, if 10 years later, I was also almost his age, should be mixed better than him.

Today, 10 years later, I am indeed his age. But my goal has not yet been achieved, but my mentality may be the same as him, or on the way forward, he abandoned his own state-owned Enterprise Manager position for his goal, perhaps I also abandoned a lot, may not be successful now, but I think the success may be closer than 10 years ago. My mother used to quit the work of a foreign company for me, but I have not regretted turning to a full-time webmaster. When your goal is determined, your life will not be empty.

For the novice webmaster, my interest is still the first one, you like what you do, what you are good at what to do, ten years later today developed opportunities than 10 years ago a lot, mainly depends on how you grasp the. See more foreign things. Use VPN more. Practice your English reading ability, do not always stare at this domestic this shabby look, today China's new is really a few years abroad play the rest of the things.

China's education system determines that the Chinese people's ability to innovate is generally far behind the foreigner, if you do not know what you want to do, you can watch more foreign children do things, may give you inspiration.

Technology I think or a new webmaster should learn something, now technology is very valuable, ready-made open source code may not be able to meet the needs, do not always stare at what SNS Ah, forum ah, micro Bo Ah, buy ah these things, are fast smelly street you play what.

Spend a little more money on an ipad iphone. Buy an Android and look at the latest and most interesting apps. Far more than you study the station on the hao123, perhaps you as a novice want to do a website to home also can have some money, then choose the latest and most innovative things may be more promising.

When the novice asked me to do something stand, I may give you a correction, you should ask, I do what application good? APP store, you know?

Do not have any seniority of the network, only your idea is not cool enough. The latest is the best, although I open the website 11, but I still try to keep my heart 11 years ago.

11 is almost unthinkable for those who have not yet experienced it, but for the founder of the Chao Forum, "Do do is to give up", may not be difficult to adhere to, as long as you really put into something, unknowingly has been inseparable from, and adhere to in this inseparable from has been continued, Finally achieved 11 years of such a legend, we believe that the future will be more than 11 years with the son Ling nets, we also hope that he is better. Hope that the above version of the discussion to you have Enlightenment, please continue to pay attention to the A5 Forum every Thursday afternoon Edition chat activities, while A5 version chat Exchange Two group 149091583 has opened, welcome friends to join. (Wen/Meng Jiang finishing)

More about the 11 forum operation and the story of some discussion, but also to the version of the chat post address: http://bbs.admin5.com/thread-2614556-1-1.html