Zine founder Louis: Entrepreneurship to follow the heart, grasp the present

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Lead: When you do something you really want to do, you will be very attentive and can overcome many difficulties. Entrepreneurship is about creating wealth and doing something meaningful.

June 6, 2014, by the IDG Capital wholly-owned, pioneering State magazine co-organizer of the IDG Campus Entrepreneurship competition will be held in Guangzhou Sun Yat-sen University. The campus entrepreneurship competition for all undergraduate and graduate students, to explore the campus of gifted developers and technical geeks. Zine founder Louis to share with you the theme is "Follow the heart, grasp the present," which is his true feelings of entrepreneurship.

The following text according to the site record collation, without my review:

Hello, everyone! I may be the most special person in the speech. I was not invested by IDG, nor was I a big alumnus. I come from Shenzhen specially. The entrepreneurial state invited me to share with you the course of my business, I was working eight years after the start of entrepreneurship, how I embark on the road of entrepreneurship, here to share with you.

The theme that I share with you today is "Follow your heart and hold the present", which is my true feeling.

When I was a boy, it was different. What you do now is quite different from your childhood dreams. When I was young, I wanted to be a pilot, the book I liked most was airplanes and ships. Senior High, the civil aviation to recruit fly, I apply for, because the stature is too tall, not more than 1.8 meters, I am more than 1.9 meters, hardware conditions can not meet, my dream was hit. How to do, can not open the plane, you will be able to design aircraft, my college entrance examination of the volunteer is the aircraft design. When the college entrance examination, many parents will have a lot of staff, my father let me study the economy, the mother Let me study medicine, now, the economy and medicine can get good income. If the design of aircraft, may be in the AO, many years out, but I would like to design a plane, because the design of a good plane is my dream.

My dream has not come true, I got the admission notice, found that is a never heard of the professional, it is possible to now, there are many students have not heard, is air traffic control. What the job is, the planes now working at airports and airlines, how much oil they're going to make, how high and how fast they fly, and when they take off, are controlled by air. I was very frustrated with the notice, or reread a year, or go, I chose to go to school.

At that time just know, not because you test results, but the wrong. I was in Xinjiang, at that time to apply for the southern school, a total of more than 10 people, there are only two boys are not wearing glasses, this professional requirements boys do not wear glasses, good eyesight, then the dean of Civil Aviation thought the lad test the plane design, transferred to the civil aviation. Before the civil aviation is good, regardless of treatment or income. This professional is very good, looking for jobs in short supply, every year there are airlines and Air Control Bureau to recruit, when entered the school to play. I took part in the school basketball, playing the CBA, listening to music, listen to rock, basically is this life. What you learn is completely different from what you dream of. Already do not know how to do, began to play, including playing games. Until the junior, I found a classmate, he is ready to test the automatic control of Tsinghua University. I think it's a good idea to change your destiny. I began to prepare, because I do not like this major, although after graduation, find work, do not worry about income. So I cross the professional test signal processing, all the major is their own learning. At that time the computer principle, signal processing system, these are their own learning. Originally is a year's course, I intend to spend half a year to learn, I am very lucky, admitted to graduate students, across the professional, across the school, admitted to Dalian Science and technology. At that time, Nanjing is too hot to find schools in the north, I am a non-undergraduate major, to Dalian Science and technology, this school is very good.

And then began to do the image and video editing code research, now on the phone to see the video so smooth is calculated by the edit code. After graduation, to do their favorite things, to pay a lot of effort. I was not even programmed to learn. When you want to do what you love to do, you need to do more.

After the graduate, graduate, consider to read the doctor, the teacher also want me to stay in school work, I would like to participate in the work. There was no such thing as Marshall, when I was in college, I knew what I wanted to do. I just want to find a job and exercise myself. So he went to work, did two years of technology, and later found that there is no challenge to do the technology. Because a lot of problems, in a very short period of time can be solved, others are often overtime, I am not working overtime, but also learned a lot of things at sixes and sevens, I learn to dance, fall in love with setbacks, and go to learn psychology, by the way the National Advanced Psychology Certificate. At that time I felt that there was no challenge in technology and wanted to change something.

When the company set up a new department called the user experience, this is very challenging. To do a good job of the user experience, to have a better product, not only to have technology, but also to design business, I think these are very challenging. I went to apply, in a large company to change the department is very difficult things, I put forward to go to this department. The leader said, "I'll give you another job, or on their team, I say no." Finally to resign to force, only transferred to that department. After working for two years, there are a lot of headhunters call me on the phone, 200,000 of the annual salary and equity, I was not interested in technology, I want to do things I am interested in, then want to be willing to some things, including money and others set some obstacles. You have to really feel what your heart is doing, and there is nothing that can hinder or obstruct you if it touches you.

I did this thing for six years, did a year to start with the team, the formation of a new team, there are more than 20 designers, we in 6 years, did countless projects, very busy. There are dozens of projects to be done in a year, including overseas projects, it was all consumer-facing products, including cars, cellphones, ipads, and so on, which triggered the main reason for startups, because when the ipad was released, I asked my friends to buy the ipad, and I found out that the kid was two years old and didn't teach him, He's on his own, and I feel great. The education of children brings new ways. After I observed, I found that the application to the children is very bad, as a person who has worked for many years, and has done similar design, should be able to do well, so out of their own business.

The name was called Marvell, and the first product was the application of painting for children on the ipad. The first product to achieve China's education in the first download volume, we spent three months.

There are many problems on the way to entrepreneurship, not a project can be successful. We're going to make mistakes, even though we're doing great. But Chinese users are less willing to pay for apps. and the entire painting market, the use of the crowd is not very wide. We changed One direction, and the product we're doing now is zine, and people are recording their lives on the iphone, and it's illustrated.

Why do startups find us, because our products are on the line, is a lot of media coverage, including China's name of the media reported that we, Apple has recommended our products in the previous period. Looking back on my personal experience, although I have experienced so many twists and turns, the dream of things have been hit, adjust the direction, and then do a few years of technology and design, now why our products on the line on the high praise. Thanks to previous work experience, because of technical and design. Although we are in the work, I will listen to music and reading books, so do the zine is very artistic fan, a lot of media like. When you do something you really want to do, you will be very careful and can overcome many difficulties. Entrepreneurship is to create wealth, I personally to start another expectation is, not just create wealth. To tell the truth, two years of work, the income is not as high as in the big companies. I think I do is a meaningful thing, we now users, six months have 100,000 people. Often receive the user's praise, I think doing is a very good thing. The idea of starting a business is to do something meaningful, while at the same time make a lifetime of money to spend. My share is "follow the heart, grasp the present", thank you.