Zong Ning: On the development of mobile internet Advertising (i) industry

Mobile Internet and IoT are the most vocal trends of the present, of course, the meaning of the so-called trend is not clear now, just a hope. The current interpretation of mobile Internet is very simple, the key word is Android, iOS, app, based on this knowledge, the big guys are running to do mobile phones, trying to seize the entrance, this logic is probably like the internet companies to sell their own site to set up a notebook computer, trying to increase the amount of browsing.

The internet has developed in China for so long, in fact, we have been very adept at, you will find that now a product in the market to verify the cycle is getting shorter, before Taobao out, we also have to see three years, to buy the era, a basic start to retire the city, To infer that the beauty of Mushroom street is not too long will have a cliff-like user down .... Because the Internet operation and promotion way of mature routines, let the model by the market verification speed greatly accelerated, of course, you also do not expect to have any loyal users. Now users have been accustomed to, have not finished half price of the big White Rabbit, and sent a free lollipop, if you hit a 80 percent, are embarrassed to greet others.

The development of mobile Internet with the popularity of thousands of smartphones, and this seems to see a clear future, the introduction of a large number of speculators. Even the teacher set up a mobile internet speculation company, trying to copy the myth in bulk. And the first two days passed a unicom iphone3 ads, it seems to be 100,000 of the application of the gimmick, but today, the number of applications has already greatly exceeded 500,000, a short period of time, app has entered the era of SEO. The blessing of the Apple dictatorship, brush List company setbacks, but the same, a small application of the promotion costs, so that this area is not a low-cost generation of miracles, from my point of view, is a precocious.

The competition in the mobile Internet is familiar, while the chaos of mobile internet advertising is not known to most people. I believe that in the days to come, you will see a variety of mobile internet advertising platform on the line, there will be a variety of mobile internet advertising model, as well as a variety of mobile internet advertising Company's life and death ups and downs. The most sad thing is that, compared to the vigorous death of group buying, the ups and downs of mobile Internet is often difficult to cause too much attention.

Of course, people do not pay attention to, I go to pay attention to, it appears to compare experts.

In fact, the mobile Internet advertising mode is not novel, is basically replicated in the field of Internet advertising mode. As a free application, advertising payment of the classic model, in our country is not willing to pay but a large population of the situation, it seems particularly attractive.

The current domestic mobile internet advertisers, there are several situations. It used to be advertising, a WAP ad, a foreign giant, a domestic internet giant and a rich man ... Yes, rich people. The rich people mean that he has money, he is optimistic, so he invested money to do, representing the character is a multi-League, Representative is a mess.

From the industry perspective, this area has three key, the first developer, this is the manufacturer of the display platform. The second is The Advertiser, this is party a. The third is the intermediary, advertising agency, which is connected between the two bridges. Of course, this situation, in the Internet is also the same, so we have a navigation thing, called aggregation platform, that is, can provide developers with a number of advertising agent choice, to avoid a single sign, advertising resources can not be covered with app.

From the consistent experience, the Internet is generally not a good conversion rate, but generally have a lot of tips on the user, so the industry is now a popular way is to subsidize developers, trying to build a loyal user group, by the way, waiting for the mobile internet advertising outbreak. So we are pleased to see the UNITA on the one hand, heavily subsidized developers, high prices to buy a lot of traffic, on the one hand, there is not enough advertising resources to support low-cost peddling traffic. He made the same as Jingdong, but when they do the fast starvation. And he's not so good himself.

, stealing volume, delay the settlement of the things happen, did not succeed, quickly martyrdom, and ultimately, the impact is the entire industry.

At present, the momentum of the polymerization platform is quite fierce, and now it is purely a matter of no self-interest. Probably the cut-in point is, lets the developer have more advertisement choice, oneself Pure has done a Shing, this kind of technique and 360 very like, after the free provision value, relies on the installment quantity to seek the final development. The future that can be expected is to recommend their own advertising resources on the aggregation platform, thus completing the gorgeous turn from platform to Advertiser. Of course, because the threshold is low, difficulty or in the promotion, finally I am afraid more platform than people.

This time, probably briefly outlined the field of a point of view of the industry, in the next few chapters, but also on the platform, model development put forward a little immature view, hope to give you reference. A lot of people would ask me, "Why don't you write negative now?" We haven't found a bus to the U.S. embassy yet. ”