Zong Ning: The Internet trend will die, do electricity business mostly live

The internet is the most like to talk about patterns and trends in an industry, because in addition to these two points, there is really nothing to talk about. This is not like you do coal, do real estate, prices, even if fluctuations, real real value still, and Internet projects once concussion, a few billion of the company left may be a pile of worthless old computer. Therefore, China's Internet to thank the Nasdaq and other finished foreign capital markets strong support, otherwise it will not be as prosperous as today. Of course, the side effect is that China's Internet products, mostly based on the burning of money, rather than the value of providing or http://www.aliyun.com/zixun/aggregation/8907.html "> Business services, So, Chengye defeated Xiao."

From the trend, we saw a lot of internet companies make waves, the remaining only 10 of one or two, or even less, it is said that the country has millions of webmaster, now the remaining but hundreds of thousands of in the struggling, the rise of the fear to the percent or even thousand twelve out of 10,000, so such a chance to prove a thing, That is, the trend does not necessarily lead to your success more easily, instead, there will be more fierce competition, the advantage is that capital has always been concerned about the trend, because it is convenient for them to do the concept circle money, the disadvantage is that you want to get the capital of the favor of your absolute NB, but you have to really NB, basically will not come to this muddy water. To sum up, the people who follow the internet trend to start a business, and the chance to buy lottery tickets, and if the insider control and industry unspoken rules, this probability is almost 0, in other words, the trend of the Internet will die. In fact, the real industry, this phenomenon has always existed, the so-called herd, the last night collapse, almost all industries have seen this situation, such as the former mahogany furniture Puer tea, now steel cement real estate. So, there is a prerequisite to do the trend is you enough NB, it is important to remember that if you want to rely on the trend to fish in troubled waters, it can only hope that your father is Li Gang.

E-commerce is considered a trend, this is based on an unhealthy basis, that is Taobao. This unhealthy reason is tax evasion, cottage, fraud and so on a series of problems. Originally, we all think that the electricity business is cheap because I do not have to rent a shop, do not hire staff to see the shop, do not advertise, so brought the cost of the reduction, so bring the price of the product concessions. But the reality is that you open a shop in Taobao Mall, spend less money than open the physical store, you do a certain amount of traffic, do not hire people logistics services is also impossible, and the through train to point up the cost is not much cheaper than you do publicity, so finally, the remaining, or tax evasion costs, and this is like smuggling, can do, but also make money, But it will not be a stable and development of the livelihood. Many people say, we build a platform, do not have to Taobao? Then your cost is actually higher, organization team, warehouse logistics, and cargo turnover, the most terrible is no flow. It would be better if you opened a physical store and someone came in. Therefore, all said that the electricity dealer burns the money is not right, does not burn the money he has no way, the Chinese only recognized the price, does not burn the money how to reduce the price? How to avoid the logistics cost? Someone has to pay for this, and if you do not burn, the flow is gone, your final outcome is a warehouse goods and a pile of old computers.

So, E-commerce is a trend, but this and your own money-making relationship, not too big, can survive, it is good. Electric dealers in particular Taobao electricity is actually a drug-like business, there is also a flow of income also has a profit, but to want to make more, it is necessary to invest more promotion, greater warehousing and greater packaging logistics investment, or even self-built logistics. Can all of this, is based on traffic, Wangfujing Basic can't Day no one walked, can taobao a little change search rules, you may immediately disappear. Therefore, the uncertainty of the electrical business, especially in the physical store. The reason is also very simple, previously opened shop is for leisure, earn points on earning points, do not have any harm. Now the Open shop is a start-up, is a business, a lot of trading, competitive pressure on the big, and the cost began to close to the physical store, and the flow and gross margin can not be like the physical store to be guaranteed. I'm not going to go 10 miles to another store to buy the same thing for 10 bucks, but on the Internet, I can buy a cheap dollar for five seconds. So the ambition of a Amoy is actually here, that is to thoroughly control the entrance of the electric dealer.

Taobao is in fact, is a brokerage, a large stock of the dead and alive does not matter, as long as there is a transaction, it can pump water, so, his move, basically is known as the protection of consumers, the actual strangle operators. Jingdong to burn investors money, Taobao burn the money of sellers, a truth, but Taobao looks more like 0 cut meat does not hurt, more in line with the long tail theory.

This can be extended to the current so-called mobile internet trends and O2O, you will find that in the case of extremely low gross margin, in the Chinese people do not want to pay for services in the case, almost all the trend is to rely on the sticker money to hit the user, as long as you posted money, there must be users, like Henan free vegetables, line tens of thousands of people a truth. Do you think people are afraid of cold? You say everyone doesn't have time? Like you said everyone likes shopping in xx? Without him, cheap bill, the cheap price is that someone loses money.

Who loses money? Hope, not the entrepreneurial you. Actually, you are the entrepreneur.