Zong Ning: There is no need to discuss the profitability of electricity dealers

Before the football community, there was a very interesting thing to judge a football fan's highest standard called understanding the ball. So, the final result of discussing football is often that you do not understand the ball end. It's a lot of standards, for example, watching the ball earlier than watching the ball late to understand the ball, watching Barcelona is better than watching Roma know the ball, their support of the Super team to win the championship has not won the fans know the ball, and then the home Team Championship to take more fans than take a little understanding of the ball. This logic is very interesting, and its view is based on a premise, if you fans understand the ball, then your team will not take the championship?

And then back to the subject. E-commerce, including the Internet, football and even management consulting, is I think the three most similar areas, we can completely out of thin air nonsensical Hu Yu, and then can claim to be observers, analysts, senior God horse teachers and so on. Electric Dealer Here is a similar phenomenon, like a fan, as if some of the small two Taobao expelled in Taobao did think more than I know the electricity quotient, a drug holding a listed company's Junk Electricity website Responsible person, also feel because they http://www.aliyun.com/zixun/ Aggregation/8124.html "> company listed, he is graduated from Nanjing University, so he is more than I know the electricity quotient, both of them invariably want me to give them tea apprentice to learn electricity quotient, I think carefully, still better go to find a Jingdong send express to his pack of cigarettes, to the convenience. So profoundly proves a truth,

The accumulation of confidence is constantly discovering 2B.

At present, the people who know the electric quotient, there are about three levels, the first level, is to understand the electrical quotient, to the big electric Dealer's eldest, this eldest brother still has level, such as Liu, aged these people. The second level is to understand the operation of electric operators, from the major electric dealers and even some small electric business CEO down to the directors of the director of the warehouse to see the delivery, how much from their own field, understand some of the operating laws. The third level is the electric business observer. This is not the time to wrap themselves up as a transcendental player, who let me be the author of it.

Two days ago in the fast way yy talk about the trend of vertical electric quotient, there is a problem is that the electricity business is not anxious to profit or not profitable? I am not polite to say that this is a pseudo proposition, the core problem is that the electricity business need not be profitable. Many people will feel ridiculous, including a lot of electrical business practitioners, they think they want to profit want to go crazy, but in fact, this problem, understand the electrical business, understand the operation, just following, run away.

This is to say a traditional example, Shi Yuzhu classmate. I have always felt that the Shi Yuzhu students are the most cattle, not because he did how big, but he can get up two times, I often say many so-called leaders, many is the question of timing luck, again, the same as the rest of the food. But Shi Yuzhu is not. Shi Yuzhu's business model is very simple, advertising is also very vulgar, logically, it is easy to imitate, no barriers. However, Shi Yuzhu or just one. Once an article has seen him say his model, simply said, is the advertising input and output proportional control problem, reach a critical to maximize the benefits. Although the operation is certainly difficult, but the principle is not difficult to understand, the core is a control, so that input and income to achieve a stable balance, so that the profit maximization. It looks simple and hard to do.

Understand why the electrical business is easy to get investment, very simple, these people are not necessarily great creative, but are very good trader, give them the money, can maximize the maximum speed of the minimum investment to expand market share. You can't learn all this kung fu. Now everywhere shouting for money the so-called entrepreneur, give you 30 million, plus 500 people's team, you can not find North, this is why the investment in favor of people with successful experience. Of course, because later investment is too much, silly cast also a lot of lost pants are also many. According to every guest's friend said unconfirmed old words, "where the customer if the profit, then every guest mode is gone to the end." Add a supplement, where the customer is very easy to profit, 40 of the shirts up to 44, sales will not be a big fluctuation, the gross margin can rise to a considerable level. Then why doesn't he profit you? It is because of control, control at a critical point, so as to maximize the fastest expansion of the market, so as to achieve the listing index. This is already the concept of finance, water and users determine the value of Internet enterprises, and profitability is not important. The investment is to exit the market rather than drizzle the dividends. If the purpose of the electricity business, in all not profitable environment, will lose the price advantage, the number of users will also fall, then even a year to make thousands of million, not enough to return the interest of the venture.

The scary thing is, these things, the people who know the electricity business he doesn't tell those who know how to operate ... Tragedy just happened. People who know how to operate from the big guy there to jump out of their own business, learn or own idol of that set, first burn money accounted for the market, or not control, or control, they have not listed out of the channel, such as the water market burned out, their silly, what next? Smart to start financing, unfortunately, the qualification after all other people who are the capital of good friends, with the Golden key born big guys. Of course, did not burn out is relatively simple, directly closed the run.

So, there should be two ways to do this thing, not one. One is listed not profit play, one is profitable play. In fact, many small stations do a good job, I know a lot of little kind buy, one months also earn a 350,000, a year also have millions of income, operating costs are not high. A well-known large group buy control is also very good, never hit the internet outside the advertising also does not expand, the operating cost control in the monthly loss of 10 million or 20 million, the wind cast a few billion enough to compensate for a few years, quietly and so everyone died to clean up the battlefield. Therefore, the electrical business should not be profitable, how to profit, do not need to discuss, the discussion of the advice of all TM is a layman.