Zong Yi become the real owner of the enterprise "fission entrepreneurial" mode

Zong Yi, founder of Fennikes, promotes the "fission venture" mode of encouraging the backbone staff to start a business and become the real owner of the enterprise. At the same time as China's first batch of Tesla car owners, to the public to get through the way the Chinese electric car north-South charging road, advocating with selfishness to do the public good.

I am very happy to be here to say my story, today my topic is "fission entrepreneurship".

Let's talk about my history. I have 2002 years of entrepreneurship, formerly a very traditional start-up factory small boss, and today this look completely different, this change is also the change in the past two years. But in fact, at that time we were fortunate to catch up with China's foreign trade in the back of the first tide. So very soon, by 2008, we have become the world's largest pool of thermostat energy-saving equipment, that is, the biggest.

But this industry is not very big, we can take us as the industry's Foxconn to understand. Although we are the largest, we are mainly to foreign well-known brand OEM. By the time of 09 years, the good days have suddenly gone, and sales have started to fall. Because we've been growing at 100% for four years, even more than 100%.

You don't think about change when you're having a good time, do you? But suddenly one day, the profit of that year less than 60%. And then the forecast is that in the next few years will be so, will not improve. So I was thinking, what should I do?

That's why we became an electric dealer later. Our company became a electric business enterprise, we are Lo Zhenyu as he saw the Chinese traditional enterprise transformation of the Internet electric power business is the most successful enterprise, why is this?

Originally I have a very beautiful picture, is the best one in my life, can be a background. But the organizing committee still thinks this one is better, right? At this moment, in front of the excavator, all the pictures are not good enough.

Let me start by talking about what happened in 2004. That year, we actually just started a business two years, the company is relatively small. Our marketing director suddenly left, I couldn't stay, and later found out that he had set up a company like me. At that time I was sad, even some fear.

In fact, a lot of companies will have such a thing, but he is a very important person. Because at that time our domestic marketing 80%, is his team to do. So he thinks Zong Yi's a big deal, you're your own boss, and we're working for you? He felt that he had done all the work, so he set up a company of his own.

You will find that this is more frightening than meeting a very powerful opponent. Because he knows all your secrets: Know your costs, know your price, and know who your clients are. The only thing he can do is rob your client and he knows the bad things you've done. That's why you always feel scared.

To keep it from happening again, I think I'm going to create a system. 2005, when we had a key component to import, always feel that is a constraint. I just wondered if we could do it ourselves. It's not too hard to find this thing through research. To do what we have done, set up a workshop to make it. But because of this, I was wondering if I could use the project to unite the few remaining executives.

I called them up and told them, Finn, we've been doing it for 500,000, and we've made some money. We must not underestimate 500,000, 500,000 created a lot of great companies, such as Alibaba.

A few of them are very happy, say gee, thank the boss finally gave us the opportunity to become a shareholder. Then they went back at night to have a meeting, the next day to tell me oops, sorry boss we still do not participate in. I said yesterday was good, why don't you participate today?

Later I learned in private that some of them were injured. They have been in other companies before, and bosses have mentioned similar schemes, and the results are not honoured. Later I had no way to bully and lure, one by one, and finally there were four, six of whom four agreed to my plan. One of them invested 100,000 yuan, I let him become the general manager, the other three people each invested 50,000 dollars as shareholders. The remaining two people still do not join, these two people later regretted a lifetime.

After their money came in, I suddenly found them a few really very desperately to do this thing, 7 months on this product trial out. So we started putting this in production in 06, and I was under the impression that I did more than 4 million of the business in the first year. It's actually a small business, but the profit is about more than 1 million dollars.

How do you divide the money by the end of the year? At that time the two people have not joined, I think I must let the two people regret all my life, so I decided to at least half, about 600,000.

This is a huge influence on the company. So by 2007, we found that there is another good product can be on the time, we said that another one? Can you throw 1 million to do it this time? As a result, the staff gave me 2.2 million a night.

So I tell you that confidence is important, you have to do what you want to do, and be sure to do it. If you don't succeed the first time, no one will believe you again next time. This is a good way to find out since then, so we do it once a year. One chance a year, so every year our employees are waiting.

Because each time is not only the opportunity to invest, the most important thing is that there will be a leader, can become a shareholder-level general manager. In our company, at least you have to take up more than 10% of the shares you can sit in this position.

And then it's time for the 08 economic crisis, and actually the end of 09 to realize the problem is to change the original way, not only the swimming pool heat pump this product. Because there was a product called the air-conditioning water heater, was sold to Europe to go to the very expensive central hot water system, in Europe a set of about 4,000 euros, that is, more than 30,000 dollars.

I was thinking, why is such a good thing not sold in China? If you sell in China, think about it, who should sell the heavy, more complex appliances? Because we are factories, we do not sell our own goods. It must be similar to Suning Gome, but their two relatively "malicious", and they do business more hard.

At that time, Beijing East up, is able to sell large appliances online. I think I did well. I was wondering if it would be possible to sell something like this on the Internet, because this is the day. All my friends told me that it was impossible. Because the product is too big, has more than 100 kilograms heavy, the height 1.8-meter. Let's think about the express that rides the tricycle, how can he help you to send such heavy things? This problem cannot be solved.

But I feel that the time has come to this day, if I do not move in the future will certainly regret. For example, 10 years from now, should we buy everything on the Internet? In fact, did not wait until 10 years, today we see no, almost can't think of anything can not be bought online.

At that time I think I do such a company, it must be from the manufacturer, like Millet from the factory to the consumer, have good cash flow of the company. Cash flow I don't speak here because it's business. Then, there are services, installation, pre-sales, after-sales service. Because in the end, this product we need to have to provide pre-sales and after-sales service company.

But the biggest headache is, before this, we set up four employees to be major shareholders, as the general manager of the company, all make money, and the income is quite high. Previous leaders are I to specify, because in our company I am the eldest, the boss said what is what.

But when I get to this company, I have a headache. You think about, a make, although things are good, but we have never done brand, consumer-oriented brand, suddenly to do. A metaphor, Foxconn suddenly said I want to make an apple, you think how can you turn over? We are the equivalent of Foxconn in this industry, of course, our industry is not as big as the mobile phone industry.

There is no way, think for one months, do not know what to do. Then I want to simply no matter how many, we have a PK bar, a bit like "win in China," the entrepreneurial competition. What I had the most headaches was, how do we get this person out?

Think about it, we've all been in the game, haven't we? There are many competitions in our company, such as dancing competitions and singing competitions. We often find that including our own to do the judges when, for example, the girl came up to sing, sing very well, we give 9 points, 9.5 points; She is very beautiful, we are excited 9.5 minutes and 9.8 points to go out; she dresses a little, wow 10!

Right? Often this is the case, the judges he is irrational, often out of this emotional situation. But we do not do business this way, to be very serious. People know that business is the crystallization of art and science, I heard the previous speeches today, I feel like a very thick copper smell. But in fact I tell you, business is the crystallization of art and science, it is also a science. So be serious.

So then I finally came up with a plan: Our company has a kind of ballot, you have to fill in. At that time, there were 14 teams enrolled in the first competition, why are so many people enrolled? 14 teams were involved, with approximately 60 employees and an average of four individuals per team. It is because the four companies in front of us make money, and their general manager earns a good income, so the employees are convinced of our company to do this thing.

But they never thought about how difficult it was for a Foxconn to turn into an apple, did they? So faith is there. Then how did this vote be designed, the first line is the 14 people you choose, for example, the second line is how much you vote for him, not how many points you give him, but how much money you want to put into the company, at least 50,000 yuan, the third line is to sign your name, it is so simple.

Think about it, if you're faced with such a vote, who do you think you're going to vote for? The first is the reliable, the second is to say that the ability to operate. Because you want him to make money, right? The first one is because you don't want him to run away with the money.

Did you find it? The person who chooses, the first is the morals, the second is only. So I'm telling you today, people who are elected in renminbi are both political and moral, right? Other methods are unreliable. And then there's a third benefit, and then we find that the third benefit is better than the previous two benefits.

Any company, unless your company is very small, there must be a sort bar. Small Zhang Row first, pony row second, all the way down. When you get a promotion, you'll notice that if I do it in order, it's not a big problem. If I suddenly want to leapfrog, for example, I promoted the eighth Pony, the first seven are not happy, right? Because everyone thinks they are very strong, so often we in the promotion of important cadres, you will find the promotion of a person, offend several people.

But we can do it right now. I used to have colleagues tell me, you see you so many years, now it is my turn? I was so miserable that I knew it was his turn, but I couldn't. I want to be a company selling things on the internet, this time is very simple, you campaign, as long as our brothers below are willing to vote for you, then I vote for you.

He often dared not, for what? At this time, usually do not have this kind of management ability, especially have the internet gene of these relatively older employees, often dare not. What's he going to do? I will guide him, you see Xiao Dong is good? Why don't you just throw the money at him. He thought about it too, because he was optimistic about the project and he couldn't, the only way was to put the money in the line.

What's going to happen? If the man goes up, he will certainly do his best to support his work, because the veteran comrades in the company must be prestigious, but also influential. His obstruction, and his support for the young man, the effect is completely different. So this is one of the most important benefits, and the company will not cause confusion because of your leapfrog promotion.

When the company is running this competition, I want to find some judges, because I think I am not enough. I just got into ceibs, in 09. I sent a partner of IDG in our class, called Gao Xiang, the one who later sold 91 assistants. He froze, he felt this thing very cow, very interesting, never heard of money vote to choose the general manager, he brought a bunch of internet big guy came to me as a judge.

At first I thought it would be nice for our employees to get 1 million or 2 million of the investment. and staff investment, not my. I did a mobilization, I said if one of our employees can get for example 1 million, then I vote for him 3 times times, my other partner also voted him three times times, so that a 10 million he can do. That was about all I had to budget.

As a result, they began to comment, the professional judges really rated very exciting, staff high-spirited, the scene is like the blood sprayed. After the drop, 9.52 million, the light staff will be cast so much. If according to my promise, then I have to cast 28 million to him, the other one also wants to cast 28 million to him.

There was not so much money at the time, and I thought it was really unnecessary, so I consulted with the staff. And I this person in the company Shuoyibuer, suddenly one day, ah, this said not calculate, much embarrassed, is it? Because some of the staff at home is more difficult, you think of a Foxconn to do Apple, you put the money on how much risk ah, so mobilize them not to vote.

However, I was responsible for the mobilization of a few, one did not succeed. And why? An employee told me, you see boss, the front four investment, the brothers have income, I rank relatively low, round me. Finally, this is my turn, you do not let me vote, this must not.

There is no way, I hit a 80 percent. How did the company come after 15 million? The employee voted in half and our original shareholder made half. This company specifically I will not speak, he made a O2O mode. Actually, it's been profitable in 2012 years.

The team is totally shareholder. The first employee, who had voted 1.5 million, had a five-year employee who had voted 1.5 million and became the general manager of the company. His previous salary is about 700,000, he is the manager of our overseas department. But, in the new company, he set his own annual salary is 50,000 yuan.

Why am I here today to talk about this? is to tell you how to start a business to succeed. Many times you succeed not because you are strong, but because you live longer than your competitors.

For example, 10 million of the investment, the general manager is a shareholder, is the boss, he only take 50,000 annual salary, then you think other employees have the audacity to take very high? Another Motorola dug up as a manager, million annual salary, whose company can live long? For three years you will know who will win. That's why the company won.

Since then, all of our company's general manager, are to be produced through the contest, is this way. The company will not be too much of a struggle to choose a person with both ability and integrity. I think this case is very good.

When I was sharing this case with ceibs, especially when we were sharing this case at the business center, the students said, wow, you're so high, we all want to learn. Then the problem comes out, some students say, our company has so many abilities especially strong, but is no money employees, how can we learn from you? I later thought, I said, is there such a person in the world? I don't think there is such a person.

There is no one in the world who is particularly strong but has no money. And why? I'll explain to him, you see, generally you want to win in the election, you must have worked in the company for four or five years, we mean this, because you have to build prestige. Everybody wants to give money to you, always want to know you can not.

45 Employees If you say you have no money, unless your company has a low income. Otherwise, you're not going to get any money, are you? You're wasting money. You think I choose a director, General Manager Ah, if you do not finance, what qualifies as my general manager? So this kind of people can't use.

And he wants to buy a house, which is the biggest problem that all of us, especially the male compatriots in the big cities, are facing. I'll just give him my example, and see why I'm a little richer than most of my peers in my whole life because I didn't buy Fang. The first time I bought a house, I was 36 years old. The first time I looked at the house was 36 years old, and then one day I bought three sets. Because I didn't have time to look at the house, I went to buy it anyway.

Then I explained to him that when you succeed in your career, the house is not a problem. Young people often say, gee, they're not like you, they're marrying a wife, right? Their wives don't understand them. I said, you give me a counter example, you have seen a particularly successful entrepreneur is not a wife? He can't lift it.

So I would like to tell you, especially to remind the young people here, to remind the female students here, do not force your boyfriend and your husband, in the first time to buy a house. A house is enough to ruin a big hero. For example, such as Me and Ma Yun, are 500,000 to do the business, today to buy the number of houses are casually bought.

Speaking of fission-type entrepreneurship is finished. In fact, it is to tell you that fission entrepreneurship finally solves the problem. Just now I have made it very clear that, finally, what is the benefit?

Likewise one project, 5 million is also done, 500 million is also done. Young people can not be too rich when starting a business, for example, he has 1 million of the money, if he does a 5 million project, he is 20% of the shareholders; if he does a 500 million project, he is nothing. Right? Worse than working.

So after this method is used, you will find that companies that need to invest very much will become very small in investment. In fact, it's good for all the investors in it, and the risk of the whole company is down. And when the employee is involved, he will work hard.

So what I don't understand is that we have a lot of bosses who like to take his fair-weather friends and like to turn them into partners who have nothing to do with him outside. is not willing to turn his employees into partners, this is I very do not understand, employees with you all the way, for you desperately, why not them? Is the money that employees bring is paper? Well, the money the employee brought is money.

Well, the fission is finished, then talk about the public good. Just now everyone saw my film, I opened the first charge of China's north and south Road. It sounds like impossible.

I am China's first batch of Tesla owners, I think this is the world's greatest product, in today's society, more than Apple. The first time I saw this kind of car in Silicon Valley, I was very excited because it was actually a mobile internet terminal, not just a car.

But when I bought this car, I made a 40,000-dollar deposit and waited for a full 11 months, and Tesla kept changing its promise for the next 11 months. It says three months to you, five months to you, and then 11 months to get the car. Why is that? Just because the charge pile can't be repaired.

They spent a full 1.5 of the time, only in Beijing and Shanghai each repaired a super charge pile, 1.5 of the time. And then many of my friends asked me, "How do you charge for this car?" Actually I didn't think so much when I bought it, because I had a factory so it was easier.

Then I found out that it was really a big problem. When they told me to get the car, but also in Beijing, I am Guangzhou. I was thinking, how can I get this car back, the easiest way is to get a truck back. Then our employees said, "How did you do this?" You're going to have to bring it back in to suit your identity. Then I said, open it, it's not hard, right?

Many people find it difficult, because there is no charge pile, driving back is too difficult. But for our entrepreneurial people is not a problem, with the hotel discussion Bai, give it some money, give me a charge. But then, after a thought, since we have to talk to the hotel along the way, why not just give it to repair a charge of the road back?

So then we had a plan, and our plan was simple. Do you want the traditional plan, how to repair the charging road? You must rent a piece of land or buy a piece of land, 500 square, about 5 million, increase capacity fee of 1000 KVA, is 5 million, 10 million cast down. And then you have to ask four workers to watch, the gas station must have someone, charging station also have someone, or your transformers are stolen.

You think 10 million, you don't have a car, do you? What do you do without a car on the road? So the traditional way of net loss, this is the charge pile cannot repair the reason. Unlike the United States, the United States has not increased these things. So the final question is, the person who bought the car waits for the charge pile, the person who wants to repair the charge pile waits for the car, finally becomes the knot.

So what's our way? The charge pile of civil, is the kind of charge pile that the home uses directly to the hotel, so when Tesla's owner is on his way, he can only stay in the hotel where I've been charging the pile, and the charge is eight hours, so you think he can't open a room for eight hours at the hotel? He opened a room, maybe four people in the car he has to open two rooms, the hotel has income.

So my request at that time is that the hotel must charge the owner for free. It didn't have to be free because Tesla owners were high-end owners. But why do I have to be free, because I think I have to do something for China. The vast majority of people know that open charging car is free to charge the time, we think about the industry is how much support.

After this plan came out, I felt that if I didn't do it, I'd be sorry for the times, right? And then it really is. I also met Tesla's general manager for a speech, but at first I was afraid to tell him that I was going on the road, I just told him I was going to do the public good, I wanted to donate some charge piles, and he sold me the charge pile.

One hours before I hit the road, I called and said I was going to do it, wow, he was excited and asked me to meet him. Then give me a comment saying, you opened another window for us, we had closed the door, and finally have a window to jump out.

I'm on my way, more than 5,700 kilometers, why so far? is because of the southeast coast, has been to Shanghai. Then there were six big lectures on the road. Because I want to tell everyone about this project. In fact, I most hope that there are many bigger than us, such as Vanke, Wanda, they own property, such companies if they can participate in such action, it is the best.

It took 20 days to get through the road, and it did affect a lot of people. I told you that in the 3 months, there were more than 370 charge piles built, and actually I only built 30.

There are two very interesting people in this, the left is called Neo, this person he also drove Tesla through China, and even a few days earlier, but he did not cause any influence, so he later very unconvinced. In the past few months he has opened the Qinghai-Tibet line, and has been repairing the charge pile to Tibet. So now everyone can drive an electric car to Lhasa.

The man on the right is more famous, do you know anyone who smashed Tesla's cart? We're both in a group, and we're both famous. He suddenly sent a message to me one day and he said, "Gee, Zong Yi, you're good. I said of course good, you go straight.

He said that I come to Inner Mongolia, so he now has to repair the charge pile to the grassland, there are 30 piles, has been hitting the grassland, we can drive electric vehicles to Inner Mongolia, this is the real environmental protection trip.

To talk about the public good, this time as last time, but we added a lot of content, called the Internet Caravan. Because I now find that doing the public good, in addition to fixing the charge pile can change China's energy structure, right? We are now so heavy fog, I told everyone because of the car, Beijing is not a factory, all cars. This is what Americans have spent 60 years to prove, Shanghai is also sooner or later.

So what's the 2nd? This time we want to do one thing, this road are economically developed provinces, but most of the enterprises still exist as we faced in the 09 dilemma. In the face of the challenges of the Internet, many companies do not know what to do.

I met a clothing enterprise boss, he said, we have 1000 stores, suddenly one day found no one came, more than 1000 stores you think you might as well not, right? So along the way, I was doing the Internet sermon, talking about how to transform the Internet, as I told you today.

and education, on this road, a father with me on the road, he was at one of my fans meeting me, he said he wants to change the basic education in China. I was right about him, so you can change the basic education in China? He told me after two days that I had left my two children out of school. I immediately shocked, I said you can ah, I so fierce people do not dare, right? I said, you and me on the road.

So in each speech I gave him 20 minutes to tell him about the school he wanted to run. I'm going to give him a super kindergarten I'm going to do next year. So that our employees can work downstairs and nurse upstairs, right? This was rated as the best benefit of our 2015.

This is the welfare he made for me, you see our charge pile, the box is ugly, right? His little girl helped us draw a mural, which is the author. I think we should drum up the little girl. This is where we put the racket on the road, because it's a traffic jam, so it's cool.

The last thing I want to tell you is, what is a public good and what is a nice public service? My point of view, is to take the selfish to do the public good. Because selfish is everyone has, public is very few people have, Lei Feng also very early sacrifice. If you can do it with selfish interests, the world will be very good.

Our public good, I just said three parts, right? The first is to change China's energy structure, and then everyone will thank me; the second is the Internet sermon and the third is education. What are our selfish motives? This is also the last few days I summed up.

We found that in these two operations, the standing army on the road was 25 people, four or five cars. Then, the whole company staff rotation, along the way there are many fans and netizens to join, very fun, every day will be different.

You don't know what to do tomorrow, but you have a lot of touching things to do every day. We finally become a free and white play group, a lot of people know you did this thing said, you must come to me, I give you what.

If you think about the fission business we have in front of us, what we are really worried about is not how it will be given to employees, because there is one thing about our company that we are not supervising. Why is there no regulation? Because our general manager himself is a major shareholder, our company in the position of general manager is not a professional manager.

But you know, when you don't supervise, he might use the company to do bad things, right? How can we fundamentally solve this problem? Only values can be solved.

Originally I have not thought well, how to twist the values, because our education leads to our values is wrong. We all have money and we have to do business with money. But this is a degree, for example, Zhengzhou's 28 tons of black-hearted salt. Because your values are wrong, you have no sense of social responsibility.

But when I found a way to do the public good, our employees became different, and they knew what it was, and it was clear.

The second one, the popularity of the enterprise also rose, why do I come here to lecture? Why I was named the 100 Most creative business people in China, my first name with Ma Yun and Jiayin on the same page. It's because of this, not because I'm doing good business.

So you will find that such a thing will motivate you to continue to do, this is a meaningful public good. It doesn't make sense for you to do it once, you have to do it continuously, and it affects a lot of people to do it, this is the most meaningful.

Finally, I have a very big selfish, that is, I hope that when I am old, I can say to my grandson: You remember, China's first charge of the road is your grandfather through.