Zoo Mingyan: Factors influencing the ranking of key words

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Keyword ranking, is the site in a specific keyword search results in the rankings. The following small left to discuss the impact of keyword ranking of several factors:

Keywords density

Professional website Optimizer all know, keyword density General 3%-8% is relatively good, in fact, as long as the article does not make the keyword stack, does not contain the background and text color the same keyword text, search words appear in the page the number of times the better, the density is higher, the description of the page and search terms of the higher relevance, There are other factors in the calculation of the relevance of search engines, and the density is only part of the factor, and the degree of importance is getting lower.

Ii. format and location of keywords

In fact, the format and location of keywords appearing on the page are recorded in the index library. Keywords appear in the more important position, such as title tags, bold, H1-h6, and so on, the more relevant pages and keywords. This is part of the page SEO

To solve. We can see this Zhengzhou SEO site, each page bold keyword is actually the page I want to optimize.

Third, the matching degree of keyword

When it comes to keyword matching, you need to know some Chinese word segmentation knowledge, this knowledge can participate in my previous blog post: Chinese website SEO needs to understand Chinese word segmentation technology. Search engine on the word segmentation technology processing, if the index of the article in the keyword complete match appears, the description and search terms are most relevant. For example, the search for "right brain learning", the page on a continuous complete "right brain learning" four words is the most relevant. If the "right brain" and "learning" two words do not have consecutive matches appear, as long as the distance appears near some, but also by the search engine that relevance slightly larger. The better the matching degree of the keyword, the greater the relevance, of course, the ranking will be better.

Iv. External link Anchor text

Keyword optimization, in addition to the internal optimization of the page, there is also the external optimization of the page, one of the most important factor is the chain of keywords, if a page URL has more about the search term of the import link, is the link anchor text and the search word matching is very good, that this page and this search term more relevant, of course , the page will be ranked better for the search term.

Of course, there are a lot of factors to determine the ranking of keywords, here is a relatively important factor. Put these in place, I believe the keyword ranking will have a qualitative improvement. Article from the Webmaster Bar http://www.wzhan.net.