Zoomlion: Back to second

Zoomlion (000157.SZ) the manufacturer of the domestic construction machinery products also got the advertisement time which they wanted in the feast, the total contribution amounted to 51.07 million yuan. Yesterday 19:30, Zoomlion Marketing director Dai Gang, after the bidding, said to the "First financial daily" reporter, they originally made two preparations: one is to cast "news broadcast 15 seconds plus 5 seconds" of the combination of ADS (hereinafter referred to as "news broadcast time Combination") of the 3-4-month standard paragraph, the second is to select "Focus on the interview after 15 seconds"　　Ads. But the price of the "news broadcast" ad was rising in the course of the bidding process, much more than Dai Gang and his colleagues had expected, "we suspect that the final bid may double the price of last year's bidding." Therefore, Zoomlion decided to abandon the bid. This reporter learned that the "news broadcast time combination" 12 months split into 6, that is, every two months into a unit, each unit in the price of about 73 million ~1.22 billion, is one of the most popular bidding.　　The most intense one unit bids less than 20 times.　　Zoomlion then shifted the target to the "15 seconds after focus interview" period, and finally took the January-April every other day to put 15 seconds of advertising, of which the January-February period of the bid for 25 million yuan, and the March-April period of the winning price of 26.07 million yuan, a total of 51.07 million yuan. Zoomlion in the first three quarters of this year to achieve operating income of 23.901 billion yuan, an increase of 61.43%, net profit of 3.126 billion yuan, the year-on-year increase of 76.13%.　　This round of investment accounted for the company's first three quarters of the net profit of 1.6%.　　Dai Gang also told reporters, compared with the industry's brand awareness, zoomlion in the industry outside the visibility and influence is not enough, especially compared to its competitors. He also said that over the past few years the company is growing at a high speed, in advertising not limited to CCTV, the company internal to the various target media situation has also made a detailed analysis, and then decide the amount of advertising and put the quota.