Zopo line to create overseas brands

Absrtact: In order to strengthen the price war of the Cross-border electricity dealers, the brand construction seems to be the shield of the big players resisting the price sword. Zopo (Chup) mobile phone is an example of creating overseas brands through a combination of online lines. Kyung, general manager of its company,

In order to "strengthen" the price war of Cross-border electricity dealers, brand building seems to be the shield of the big players resisting the price sword. Zopo (Chup) mobile phone is an example of creating overseas brands through a combination of online lines. Its general manager Kyung in a Cross-border electricity business Forum on the development of Zopo mobile phone to share, pointed out that the establishment of "rules of the game", the control of price system is the most important move, balancing the interests of the electric and offline shops can not be ignored.

Zopo mobile phones are mainly sold in Dunhuang, ebay and other business platforms, and initially took three months to spread zopo through online platforms to Europe and into the U.S. market. "At that time I looked for several platforms, one weeks of the same period, the previous bit is zopo, end consumers think it must be a brand, so there will always be someone to buy." Said Kyung.

and face line under the price balance problem, Zopo have their own set of play, that is limit. Other sellers want to sell Zhuo PU mobile phone, need to sign an agreement, pay security deposit.

Kyung said the margin is to ensure that the sellers in accordance with their rules of the game and price system to operate, which can protect the Zopo mobile phone sales system and the interests of sales partners. "Our normal mainstream machines, roughly between € 280 and € 325, have gone beyond the price of normal LG and HTC phones, which means that even if we sell 70 percent or 80 percent on the electric platform, we can still make a profit." ”

For the value of the online flagship store, Kyung pointed out that the Zopo mobile phone is the most expensive in the electrical industry, but still someone to sell, the reason is good offline services. Zopo has stores in Germany, Italy, Spain, Poland and Holland. Offline end consumers through the flagship store experience, interest in mobile phones, and create a desire to buy, there will be a desire to buy after two ways of buying: Some people would like to go to the store to spend high prices to buy and experience products, and some people through the cross-border electric business platform to buy discounted products.

Kyung also said: "The key point of the brand is whether to be recognized by consumers, we choose the highest European market, the product was accepted by the European market, it means that there is the weight of the market into other regions." ”

Online and physical store pricing, Zopo adopted the "75% pricing method", that is, online pricing for the price of the flagship store 75%. This separation can not only meet the interests of channel operators, but also to meet the needs of consumers. When the line of interest to achieve a balance point, Zopo's O2O strategy will play a very good performance: online for the offline drainage, offline for online services, the final form of brand effect.