ZTE CEO Huanghuiying: Now in the sweetest painful period

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;6 Month 5th news, this year, ZTE Mobile phone a large number of power dealers, but also caused widespread concern about the current situation of the electric business, ZTE (12.87,-0.16,-1.23%) vice president, Electric business President Huanghuiying in a recent media joint interview on the answer-"ZTE is in the sweetest painful period", the implication is profound.

Misunderstanding stems from ZTE's pursuit of good product rate

Even the Huanghuiying, a ZTE chief executive, did not anticipate that the focus of ZTE's secret was greater than imagined. April 8, ZTE's secret release just 7 days, booking volume of more than 10 million units, creating a resurgence of the mobile phone another historic breakthrough. However, with the end of the sixth round of snapping, ZTE's game of hunger marketing is increasingly questioned.

It is this "sweet, painful period" that has challenged the ZTE, and these questions, both for Huanghuiying and ZTE, are vaguely unfamiliar, confusing and biased, but the truth is not.

Huanghuiying in an interview, said, "The secret of the first day on the sale of nearly 2 million, a week predetermined volume of 10 million units, the market demand far more than expected, this is what we did not expect." ZTE is happy but not happy with the huge number of bookings. "ZTE is extremely strict on product yield, in order to ensure the quality of each of the secret, ZTE insists on slow work out malt, through the layers of procedures to check, this to a certain extent, delaying the secret of shipments." ”

Even in this case, ZTE has guaranteed a one-month supply of more than 100,000. 100,000 people may feel very little, but in fact it is not so simple. "ZTE uses a large number of high-end custom devices that are not waiting to be used by ZTE, which involves a much more complex production chain than people think, and there are a lot of uncontrollable factors," he said.

Talk about the network on the emergence of the ZTE in the game of hunger marketing controversy, Huanghuiying gave a resolute and affirmative answer, "ZTE will never do hunger marketing, and never do futures"! Huanghuiying said that the production of hardware there is a process of capacity climbing, stringent quality rate requirements, complex supply chain links, so that ZTE in the most sweet pain period. However, after one months of process exploration and consumer feedback collection, the current secret of good product stability has been maintained at a very high level. Now, ZTE to add a production line every week, the factory 24 hours full horsepower day and night to improve production capacity output, has reached one months, 300,000 secret capacity level.

Ensure the controllable supply chain

When it comes to the controversy over the internet and the price increase of scalpers, Huanghuiying that the best way to respond is to increase production, ZTE will do its utmost to meet consumer demand and maintain the benign development of the mobile phone market, and the controversy and the problem of scalpers ' fare increase will naturally disappear.

Huanghuiying said that in order to meet consumer demand, ZTE has convened the world's top supply chain cooperation conference to optimize the allocation of resources to ensure the controllability of the supply chain, and then to the secret and star 1th huge reservation to the opportunities and challenges of ZTE. In terms of product supply, in order to ensure product delivery efficiency, improve the quality of mobile phone products, the demand for a strong secret and star 1th two mobile phones, ZTE are all in their own production line to ensure full control.

At the same time, Huanghuiying to the media and netizens sent invitations, I hope we can go into ZTE Factory, workshop, the actual understanding of ZTE's supply chain factory, hands-on experience in the workshop work overtime atmosphere. "We are not afraid of controversy, when the controversy arises, I hope that we can go into ZTE deepen understanding, resolve unfamiliar feelings, eliminate the confusion and prejudice, we are always welcome to come." ”

June Electric Business Promotion

In response to the current consumer's most concerned about how to buy the secret, star 1th spot, Huanghuiying revealed that in June ZTE is still in the 10:05 every Thursday, regular open sales, but shipments will be significantly increased. As the June is the electric business promotion season, in order to meet the upcoming electric business promotion, ZTE is ready to have enough of the secret and star 1th for consumers to buy. Among them, on June 18, there will be a round of large volume snapping, as long as the 7th-17th in the official flagship store in the days of the cat to rob the T-code, you can enjoy the right to buy in advance, and can get a certain degree of price concessions.

Finally, Huanghuiying said that the current number of ZTE mobile phone sales are hot, the sale of the secret is expected to be between 300 and 5 million, and star 1th will be more than 5 million. He also revealed that the secret will soon be listed in Hong Kong, Asia Pacific and the United States. And the star of the 2 generation will also be launched during the year.

(Responsible editor: ZHBJ)