Silicon Valley Network December 5 in Shanghai station, Shenzhen station received applause, December 4, ZTE's effort to build "Era Style" mobile phone national experience will arrive at the third stop-Chongqing.
ZTE's "ring China" mobile experience for high-end four-core flagship Grand ERA has pinned ZTE's vision of "closer to the user". Activities from Shanghai, in-depth Shenzhen, Beijing, Chongqing key cities, radiation in South China, north China, Southwest 3 regions, in the face of millions of senior media and mobile enthusiasts, 0 distance to show the extraordinary performance of the grand era and the great Beauty Tiancheng.
ZTE has been practicing the experience of marketing has also opened up a new realm, there are http://www.aliyun.com/zixun/aggregation/32834.html "> insiders expect that, at the end of the year, ZTE's move will ignite the heat of the marketing battle for Smart end products.
popularity, "Era Style" show ZTE Personality
as the "Era Style" mobile phone national experience will be the third stop, Chongqing activity scene as the first two stations like the highlight choppy. ZTE to change the introverted, low-key traditional image, ingenuity to play the current "through" and "style wind", the grand era of design, four cores, security, high-definition and other core characteristics of the packaging into Venus, 007, Superman and the Monkey King of the four major cross ancient and modern "Style", Vivid and more profound interpretation of the advantages of the grand era, but also highlight the ZTE fashion, personality.
due to the rare day of the ZTE leadership walked to the guests, such as friends interaction, the activity scene popularity several times bursting. In addition to the simple interpretation of the PPT, open to demonstrate and other links, the experience will also be particularly set up the game to participate in the play PK Link: 3D large game competition to make the grand era of the strong four-core performance, the power to set the competition also let the mobile phone up to people entertainment experience Era of strong security guard strength.
Experience Marketing, ZTE "closer to the user"
ZTE's innovative experience has also left a deep impression on the participants.
"Usually just know the average thickness of the grand era8.6mm is one of the quad-core handsets, but the understanding is only limited to this, today can see the ultra-thin fuselage behind the process strength and design staff's intentions, really eye-opening." One media official said.
, a veteran player, said: "In fact, the domestic brand mobile phone with some bias, but the first time with the manufacturers so close to communicate and experience, feel in fact, manufacturers are doing homework, but some high-profile, some low-key, especially playing games and experience security performance when the deepest feelings, Some of the technology and the concept of domestic brands have actually gone more than before. ”
for the guests of the affirmation, ZTE said: "This mobile phone nationwide experience will be a new milestone in ZTE experience marketing, we will pay more attention to end-user experience, from today's media people, players start, and further towards the public." "It is revealed that ZTE will also take the experience of marketing as a foothold in depth to expand, and consumers have more contact and interaction, to provide adequate product experience space, such as the construction of ZTE Mobile phone experience camp."
learned that, as ZTE launched the four high-end flagship products, the Grand era carries ZTE's aesthetic and technological innovation, it configures the latest Nvidia Tegra 3 "4+1" processor, to bring a speed comparable to PC-level, smooth experience, self-developed "Palm Butler" rooted in the bottom of the system, User to achieve the first control of rights; 4.5-inch full view of the retina high-definition large screen, 8 million BSI camera and 1080p High-definition video and other features also show a perfect visual experience; In addition, the average thickness of 8.6mm, the thinnest only 7.9mm integration design redefines the new height of the four nuclear phone designs.
on the basis of the product itself, through the marketing strategy, ZTE Mobile phone is also emerging in the competition. Data show that the grand era since the end of September has been popular in the market, whether it is the first on the Grand era U985 or the latest open sale of the Grand Era V985, are in their exclusive sales of the Electronic business site won praise.
