ZTE mobile phone war electric commodity card behind the scenes: Samsung too expensive to give up opportunities

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ZTE's mobile phone goes to war, Sina technology Cang behind

In the recent major building in South Korea, even Samsung mobile phone executives alarmed at the occasion, people were surprised to find that ZTE's so-called "star One" is not to compete with the Galaxy's flagship mobile phone, but a popular 4G mobile phone price less than 1400 yuan, and is also a brand of electric phone, ZTE's new CEO Zeng Xuzhong's "bizarre" logic has made people feel that their internet thinking has been "overwhelming" as well, and bring the ZTE mobile phone brand and sales of rapid promotion.

The relationship between ZTE and "the Stars"

"ZTE phone from the stars," this is a media to ZTE recently launched a mobile phone ridicule like title, because ZTE called the phone "star number", let people immediately associate with the TV series "From the Stars of you."

Not only that, "Star One" press conference simply put hundreds of media reporters and fans pulled to the South Korean Seoul, a grand five-star hotel is filled with "stars" scattered starlight. press conference, the host dressed as "Thousand Song Yi", ZTE Terminal CEO Zeng Xuzhong even personally played "Professor", not only the mobile phone involved with the avantgarde, even the conference is full of light, fashion.

But the huge cost of the mobile phone is not the flagship mobile phone, ZTE announced on the spot "star One" price less than 1400 yuan. Moreover, the handset mainly sells on the electric business platform. According to common sense, in the electric platform sales of mobile phones are mainly cost-effective, not willing to spend money to promote the brand, but also not willing to expend huge sums of money to run abroad to open a press conference, but "star one" but the reverse line.

"Star of the first two months of this phone will be in the Jingdong (rolling information) on sale, there can be no lower than jingdong price", in the media doubts, ZTE Terminal CEO Zeng Xuzhong still so sure to answer, ZTE is so to create a mobile phone.

Samsung mobile phones offer high prices for domestic brands

Internet thinking + the first electric Shang brand mobile phone +4g mobile + thousand-yuan machine, ZTE launched the "star One" from the beginning of the lifting of everyone's appetite, however, not only that, ZTE Terminal CEO Zeng Xuzhong not only ran to South Korea Seoul to open a conference, but also personally to the Samsung mobile phone headquarters visit and visit. It is said that Samsung mobile phone headquarters are alarmed, they are puzzled why ZTE mobile phones to run to the South Korean press conference, and even constantly spying on the Korean media ZTE invited, it is clear that Samsung worried about ZTE mobile phones to attack Samsung's local position.

This is not an impossible thing. "The price of Apple's iphones and Samsung phones is so high now that they will return to rational prices," Zeng Xuzhong said.

In fact, it is Apple, Samsung in China's high price strategy, only to make domestic brand mobile phones in recent years more and more good. For example, Samsung recently listed S5 price as high as 5,000 yuan, has long been considered a lack of new ideas, but also by HTC directly ridiculed as "plastic machine."

"Star One" and a number of Samsung models, take the fashion line, to simple and aesthetic design and voice function mainly playing characteristics, is called the global "most beautiful most obedient" mobile phone, about the various elements of the mobile phone is crowned with star-related, even color is named for the Milky Way white, star Yang Black, star diamond powder three kinds, In particular, star Diamond Pink is called inspiration directly from this year's newly discovered "Neolt Nebula" pink Planet color.

ZTE confirmed the price of less than 1400 yuan, some people think that "star number" went the opposite route, that is, the price is too low. In this respect, Zeng Xuzhong said, "ZTE before whether the price is too low, this depends on the market, ZTE will provide users with cost-effective mobile phones, while in exchange for cost advantages in scale." ZTE's cooperation with Beijing-East is not limited to mobile phones, but also to the IT system, virtual operator business and so on.

The layout of ZTE Electric Shang brand

It is reported that the mammoth "star One" is only ZTE to build the beginning of the mobile phone, "stars" will be the name of this series of mobile phones, this is ZTE's "Xing" word homophonic, but also cleverly let the hot play "from the stars of you" associated.

"ZTE did not have a product in the field of electrical business last year," said ZTE CEO Zeng Xuzhong, who was clearly sorry for ZTE's previous electric-business strategy. It has been said that the rise of millet is not no miracle, but the "Chinese cool Joint" several big mobile phone manufacturers do not realize the importance of the electrical quotient, leading to the millet one rely on the electricity business. Zeng Xuzhong obviously saw this huge market opportunity, "star One" from this to live.

He also said that the future ZTE mobile phone will focus on the popularization of the 4G market, to 2000 yuan below the main products, forming a 2000 yuan below the Grand series, 1000-1500 Yuan "star" series and 1000 Yuan of the "Red Bull" series of products based product system. and the sub-brand Nubia will bear the brunt of the impact of high-end mobile phone market.

"Star One" is also following the ZTE and Beijing east to establish strategic cooperative relations after the first new product. For "Star One" on the Beijing-east electric business platform should sell how much money, Beijing-East Vice President Wang Lisong said, Jingdong sales show that 1000 of the following mobile phone sales, the current 1000-2000 yuan mobile phone sales growth faster, mainly domestic brands, and more than 3000 yuan mobile phone decline is very large, This reflects the rapid growth of domestic brands. The implication is also that ZTE's "star One" is in the largest area of growth space.

In fact, the "star One" mainstream efficient hardware configuration, 5-mode 13-frequency network coverage, novel and unique software applications, photon payment, plus the 4G system, indeed more than the existing almost all of the electric dealer 3G mobile phones, obviously, after 3 months ago Zeng Xuzhong proposed "internet thinking", ZTE mobile phone debate really began to face consumers, Younger transformation.