ZTE President Shi: This year vigorously enhance the overseas market strategy

ZTE CEO Shi to attend the performance conference on the performance of ZTE President Shi (left) to attend the performance conference and Sina Science and technology ahead of the reporter Cang Photo March 21 News, after taking office a year to produce a consistent with the expected performance, ZTE chief executive Shi is not satisfied, he said,　　ZTE's performance in 2010 benefited from a significant increase in overseas markets, and the 2011 strategy for ZTE's overseas market will be upgraded, and ZTE will continue to develop into the high-end market with a global competitive edge.　　Last year, the international market accounted for more than 50% in the ZTE Performance Conference, ZTE chairman Houweigui and President Shi, Chief financial Officer Wei also attended, but in the media interview, Shi answers to various questions accounted for the main part of the relevant issues for a comprehensive interpretation.　　Last year, March 31, Shi replaced Yin as president of ZTE Communications, so far just nearly 1 years, ZTE's 2010-year performance is the Shi in the first year of the part of the show. In accordance with Hong Kong's financial reporting standards, ZTE's annual operating income of 70.264 billion yuan in 2010, about 10.609 billion U.S. dollars, which is the first ZTE revenue more than 70 billion yuan and 10 billion U.S. dollars, year-on-year increase of 21%. Achieve net profit of RMB 3.25 billion, increase by 32.22% compared with 2009.　　The basic profit per share is RMB 1.17. In this respect, Shi said that last year, ZTE to overcome adverse market environment, the income scale steady growth, the domestic market to achieve operating income of 32.198 billion yuan, an increase of 5.9% per cent, the international market to achieve operating income of 38.066 billion yuan, the year-on-year growth of 27.45%,　　The share of ZTE's total operating income amounted to 54.18%.　　Clearly, the great development of the international market is the key to ZTE's performance last year, Shi said that ZTE's markets in Europe, America, Japan, Africa and Latin America have grown sharply in the past year, and the domestic market has grown less largely because domestic operators are slowing.　　He also revealed that ZTE's Indian market was greatly affected in the first three quarters of last year, but in the fourth quarter, the main problem was resolved, so hurry shipments, ZTE this year in the Indian market will be transferred to normal operation. Terminal this year to the transformation of the smartphone to the terminal business, Shi said last year, ZTE Terminal Sales is very large, up to 90 million, and ZTE Terminal products also fully into the four major U.S. operators and Japan market, the entire year to achieve 90 million shipments, according to shipments into the world's top five, Blade,　　Smart terminals such as light are also popular in European markets.　　He also said that at the end of the terminal, the current low-end products more, but this year to the transition to smartphones, the expected number of smartphones accounted for mobile phone terminal business turnover from 2010 to 25% increase to more than 30% this year. He pointed out that due to the high gross profit margin of the smart machine, the mobile phone terminal business gross profitWill improve.　　This will lead to improved margins.　　The international market strategy has increased this year for 2011, Shi expected that the international market share will increase further, because the domestic operator investment is slowing down, and the overseas market is large, so the ratio of overseas market will be even greater.　　He noted that in the past five years, the growth rate of fixed-line broadband in the European market has been slow, but the pace of development has accelerated and the expected sustained recovery in Europe and the United States this year is expected to continue. ZTE has a global competitive edge and will continue to develop into the high-end market, he said.　　2011, ZTE entered a highly important period, will expand business and service markets, consolidate the share of mainstream operators. "Our platform is very competitive, on the one hand can guarantee the smooth upgrade of the wireless network, while reducing the operating costs of users, so we can continue to make breakthroughs, last year we entered more than 10 countries in Europe, terminals, the United States, the 4 major mainstream operators have been working with ZTE, especially ATT, which is the basis for continuing to expand,　　He said.　　It is reported that in 2011, ZTE will strategically enter the field of cloud computing, IC field, and to increase it market expansion, at the same time, strengthen the internet of things, the integration of three networks, the strength of enterprise and enterprise network, and constantly create new growth points. For example, in the field of wireless communications, ZTE will continue to strengthen expansion, especially in the LTE market expansion efforts. In this regard, Shi said, "in the LTE, ZTE has made a lot of technical reserves, we are very confident that not only to participate in China Mobile's pilot network construction, ZTE also participate in other countries in the world LTE pilot." At present, China Mobile is the pilot of each device can only be in a city, so no share, if the start of commercial bidding, we believe that will achieve a good share. "(Cang)