ZTE Set up a subsidiary ZTE Nine songs: exerting the mobile internet to increase hand travel investment

chinajoy2013 during the exhibition, ZTE Co., Ltd. mobile phone product system deputy general manager Hou Zheng said, ZTE Mobile phone system is also actively promoting game products, set up a dedicated subsidiary-ZTE Nine songs, the main direction is to promote mobile Internet business cooperation, games and other applications is its important business.





Mobile gaming Market is growing fast





with the popularity of smartphones and tablet computers, the domestic mobile gaming market is growing fast. Houzheng said preliminary statistics, the first quarter of this year, mobile gaming users more than 290 million, mobile gaming revenue reached 1 billion, revenue growth is significantly larger than the number of users growth.





from the regional distribution, rural users accounted for 30%, urban users accounted for 70%, of which the first-tier cities 30%, 234-line city 40%, indicating that the first-tier city is the main force.





He said that multiplayer online games will also become a trend of mobile gaming, users pay more and better habits, the traditional end-users, page users are also moving to the environment of mobile games. Tens mobile games are also constantly emerging, mobile phone products hardware significantly improved, quad-core mobile phones, high-performance mobile phones, mobile gaming products to the development of a great role in promoting.





at the same time the price of smart phones, resulting in the explosion of the number of users, mobile gaming in the product development and market development, smartphone products play a significant role. In the market, there is a lot of development,





zhongxing Nine song main application service





Houzheng said that the ZTE mobile phone from 2008 onwards, the number of shipments have entered the world's top six, 2012 leapt to fourth place, the world's fifth largest smartphone manufacturers. Smartphone shipments reached 35 million in 2012, breaking 10 million in the first quarter of this year. Hou Zheng said, in the smartphone as the important carrier of mobile internet background, mobile gaming has become the user to use the mobile phone's important content, of which pre-installed games accounted for a considerable proportion. To cater to this trend, ZTE plans to preinstall the game to the mobile phone, eliminating the annoyance of users downloading additional downloads.





In addition, ZTE also formed a dedicated subsidiary of ZTE Nine songs to promote the game, such as mobile internet business cooperation, for ZTE's vast number of users, the global user to provide rich and colorful use of content to enhance the reputation of ZTE Brand, reputation.





According to the official website, ZTE's nine-song business direction is mainly to expand mobile internet business. ZTE Mobile phone to provide a large number of users with rich and colorful application content, optimize user experience, enhance user stickiness, enhance brand name and reputation, promote ZTE to expand software services business.





zhongxing Nine songs operating the mobile internet business mainly includes the following products: application software stores, such as platform products, as well as mobile games, digital music, Internet video and other cultural and entertainment content products. At the same time, the operation of these business content, actively explore the introduction of venture capital, and to these business areas to invest in the way to speed up the development process.





at present, Shenzhen zhongxing nine Songs Information Technology Co., Ltd. employs nearly 100 people, including about 60 technicians, ZTE intends to make it a typical technology-driven companies and innovative mobile internet companies.