ZTE Talk Cloud mobile phone just concept hype ZTE will continue to develop smartphones

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"Now talk about cloud phone is actually more in the hype concept." "August 9, ZTE Executive vice President Shiyou in an interview, said that the current majority of Chinese consumers are not fully accepted the concept of smartphones, talk about cloud phone is too early.

The same day, ZTE announced the first half of the 2011-year mobile phone terminal performance: The global terminal total shipments of 60 million, compared with the same period last year about 40%, of which mobile phone shipments 35 million, compared with the same period last year 30%, and the first half of the smartphone sales to 4.5 million, compared with the same period last

Recently, Alibaba, Huawei and other manufacturers have put forward the concept of "cloud mobile phone". However, Shiyou stressed that ZTE will not follow up the wave of "cloud phone" trend. He believes that the basis of cloud services-"smartphones" is now the focus, "when the smart machine in the future to a certain stage, the concept of the cloud will become a reality."

In the case of smartphones, ZTE's smartphone sales have been growing steadily since the launch of its smart terminal strategy earlier this year. Shiyou said that ZTE proposed this year's strategic transformation of the time point, it is to see the popularity of mobile internet applications, driving the rapid development of the smart machine market.

With its fast-growing performance, ZTE is still ranked among the world's top sellers. ZTE, the world's top five handset makers in the first and second quarters of 2011, rose to 4.5% from 3.3% in the same period last year, according to a report by IDC, a market-research firm.

Shiyou said that the contraction of the general consumer phone market in the first half of the year was having a negative impact on the world's major handset makers, which became the main driver of growth in the mobile phone market in the past few quarters, more pronounced in developed regions such as the US, Japan and western Europe.

It is understood that ZTE's smart terminal strategy is mainly located in China, North America, Europe, Latin America four major markets. Shiyou that the rapid growth of the overall share of the four major markets in the first half of this year is the key to the success of ZTE's smartphone transition.

In the Chinese market, for example, ZTE has worked more closely with the three operators on smartphones, with mobile growth exceeding 20% per cent. In the North American market, the growth rate reached 300%, mainly from Vivi, reflect, 42 trillion high-speed data cards, such as terminal products breakthrough U.S. market barriers, with the four operators to further strengthen cooperation. The first half of ZTE's mobile phone growth in Europe was more than 30%, depending on the sales of smart models such as blade and light.

However, from the output of the intelligent machine, ZTE and the world's first-line manufacturers still exist gaps. According to IDC statistics, the second quarter of this year, the global intelligent machine shipments of up to 106.5 million. The top five manufacturers in turn are Apple, Samsung, Nokia, RIM, HTC, single quarter shipments in more than 10 million, of which Apple reached 20.3 million in the two quarter.

Shiyou told reporters that ZTE will remain focused on the second half of the smart machine. ZTE will launch more than 30 smart terminals throughout 2011.

"60% of our development plans are smart machines, ranging from low-end to high-end." Shiyou said, but he expected to still be the "Thousand Smart Machine" type to sell better. In fact, in view of the current market competition and consumer acceptance, ZTE Smart machine sales are still mainly low-end.

In addition, ZTE is developing its own operating system. "We have been developing this. A handset manufacturer must have its own operating system. Shiyou told reporters. But as to when ZTE will use its own system, Shiyou says it needs to wait, and he thinks the current windows and open Android will be the best choice for manufacturers.

(Responsible editor: admin)