ZTE's mobile phone came into its most critical stocking period in May

After the release of 3 new blockbuster products in April, ZTE's mobile phone came into its most critical stocking period in May. ZTE Communications vice president, Terminal Electric business President Huanghuiying recently received the author interview, ZTE Mobile phone 4G new mobile phone shipments, domestic channels and overseas markets to answer.

This April was regarded by the industry as the key to the Zeng Xuzhong after the president of ZTE Terminal Division, ZTE Mobile phone to a weekly rhythm released 4G flagship "secret" (1699 Yuan), 4G thousand machine ZTE "Red Bull" (799 yuan), 4G ultra-thin mobile phone "star 1th" (1399 Yuan). Because of the high cost performance, accurate positioning, ZTE three 4G new products have caused wide attention to users and channels, such as the cat announced the underwriting of 2 million secret mobile phone, Beijing East sales star 1th mobile phone target also more than 2 million.

However, in the key one months after the launch of the new series, three products failed to complete the scale. This has also prompted the industry and users of ZTE mobile phone "hunger marketing" questioning.

Huanghuiying explained to the author:

1. Complex process. ZTE Mobile phone is more in order to meet the needs of operators, product design, material, structural parts, etc. relatively simple. 2014 ZTE Mobile phone established to accelerate the transformation of the Internet, ZTE mobile phone product requirements for the overall optimization, such as the use of ZTE's "secret" before from the use of the metal shell, star 1th adopted a double-sided Corning Gorilla Glass, which has led to the initial production capacity ramp to receive restrictions.

2. Supply chain restriction. To ZTE "secret" as an example, because the use of the industry's most current configuration, such as the Gaotong 801 platform 8974AB processor, 5-mode 17-frequency baseband chip and so on, supply chain links are more nervous.

3, Zeng Xuzhong requirements to improve the user experience. In fact, a product from the project to the final listing, it will take 9-12 months time. Since January this year, Zeng Xuzhong "for" less than half a year, so the products are currently on sale in accordance with the Zeng Xuzhong of the requirements of the Internet transformation, "major surgery" after the products, such as metal shell manufacturing technology, ZTE Autonomous Rom--mifavor 2.3 of the overall optimization, and so on, a series of changes and upgrades Require the product supply cycle to be adjusted.

4, cattle grab goods. ZTE for the Internet transformation is beginning stage, the operation is not rich, in response to the use of the plug-ins for cattle to deal with the problem of inadequate. At present, Taobao stores on the sale of prices compared to the official 1699 yuan Price is about 200 higher.

Huanghuiying that ZTE mobile phone firm will not do what is called "hunger" marketing, the current mobile phone products are fierce competition, sales cycle is generally only 6-9 months, so ZTE Mobile phone from April to now have been to solve the issue of shipments, from the June secret and other models of single production capacity will rise from the current 100,000 to 30.4 million.

In addition, ZTE Mobile phone will also be for the "6.18" electric dealer promotional period to prepare 1 million units, promotional period will be open to sales, and with the Beijing-east, cat consignor to carry out promotional activities, such as the purchase of the secret price increase of 60 yuan to send a ZTE other products, or to provide users with partners in the NBA China Star Game tickets, NBA designated gifts and so on.

Huanghuiying to the author that ZTE mobile phone is actually domestic mobile phone brand, the most production line, the highest rate of independent manufacturers. In particular, ZTE this year's flagship 4G new products, in order to improve the yield and guarantee supply, all by their own factory production, so there is no need to worry about capacity problems.

Huanghuiying revealed that, in addition to the Chinese market, ZTE Secret, star 1th and other products will also be in the domestic Hong Kong and the United States market listing, star single capacity goal will break 5 million units.