Zuckerberg to launch new mobile advertising tool to challenge Twitter MoPub

March 25--CEO Mark Zuckerberg will launch a new mobile advertising tool to challenge Twitter MoPub at the Facebook Company's F8 developer conference, held in Wednesday, according to a Bloomberg website. At the same time, the company will launch new developer tools to help app developers reach Facebook's huge user base while boosting the social networking site's revenue.

Zuckerberg will use the F8 convention to strengthen the relationship between the company and its developers. Since last week, Facebook's shares have created record highs, and the market is bullish on the company's use of its growing user base to attract advertisers to counter challenges from Twitter and Google.
The two-day F8 conference will be held at the Muizenberg Center in San Francisco. More than 2000 application developers will be present. Facebook's relationship with mobile developers has become one of the factors that have attracted more than millions of advertisers to the social networking site. At the same time, thanks to Facebook's 1.4 billion user base and millions of advertisers, many app developers choose to build mobile products for the platform, hoping to get revenue from Facebook users.
According to the agenda of the F8 meeting, the conference will discuss topics including security, the Facebook data architecture, and how to get revenue from outside the Facebook site.
In fact, Facebook is expanding in mobile advertising as it confronts technology companies such as Google and Apple. Mobile advertising revenue contributed 69% of the company's advertising revenue in the fourth quarter of last year, according to Facebook earnings figures. In addition, the company recently added payment services to its Messenger chat application and added new features to several existing products to try to get rid of reliance on Third-party applications. (Kirk)