Zuckerberg's sister talks about seven big trends in Silicon Valley entrepreneurship

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Landy Zackerberg Randi Zuckerberg, a former marketing director for Facebook, helped his younger brother move the social networking site gradually from university campuses and businesses to the world's largest social media. She also promoted the localization of Facebook in different markets around the world, by recruiting users to successfully translate the site into 70 languages, but she was more often mentioned as the sister of founder Zackerberg.

She left Facebook after she gave birth to her son in 2011, then created the Zackerberg media to film and provide digital content for other companies, as well as dot complicated, a Web site to discuss digital life, and is about to publish a book on how modern people balance technology and life, Dot Complicated, as well as another children's book "Dot."

Randy, who held a closing speech at the Silicon Valley high-rise meeting yesterday, talked about seven trends in Silicon Valley entrepreneurship.

1. Entrepreneurs in large companies: you can see more and more work in the job listings, or new positions like community managers and brand ambassadors, hoping that employees will have entrepreneurial spirit. Facebook used to hold a programming marathon for its employees every month, and employees were able to show their research results on stage. Randy says it's common to find one or two great ideas that will go a step further into Facebook's new features. Big companies are also starting their own business incubators, such as PayPal and Microsoft.

2. Think of yourself as a media company: Whether you have only four friends on Facebook, or 40,000 fans on Twitter, think of creating something good. She explains that many people have different needs for content, such as Jawbone Up or Nike fuel smart bracelet, where users share information about health and share their sleep quality or physical activity through social circles. In addition, self-portrait is also a new trend of content level. There are more and more applications that encourage users to take pictures of themselves every day, like mobile apps everyday, to track how their looks change. If more extreme, there is also a camera sold on the internet called "narrative", as long as not in front of the chest, will automatically take 2000 photos in a day, and another necklace every 30 seconds will take a picture.

3. New rules in the home: A growing number of women entrepreneurs around the world, 40% women in the United States are the main source of the economy, so it is important to think carefully about who is spending the consumer, and when the former male, the female master of the traditional gender role in the swap, create what opportunities.

4. Fear of the fear of falling behind: 70% of adults admit that they sometimes worry about missing interesting people, things, and things; 43% feel that social media have increased this fear; 80% use social media to show off their lives to their friends. Hidden entrepreneurial opportunities are the experts who know your audience so they don't feel abandoned, like providing upcoming concerts, community events, absolutely watched videos or articles, news aggregation or fast search apps, so users can always know what's going on around them. For example, she tells users when they should be able to go to the bathroom when they see a movie, in addition to telling you that there is nothing important to do in a few seconds of the movie, and that you will be able to runpee the details of the episode in the bathroom.

5. Turn hobby into a money-making tool: If you need a brand logo, you can only paint it yourself, or spend a lot of time looking for someone to design. The users of the design website can offer their own bids for their designs as long as they provide the amount, and the Lyft, often seen in the San Francisco Bay Area, turn into professional drivers for those who want to earn some extra money; TaskRabbit also allows students with free time or unemployed people to help others run errands and earn pennies.

6. Game: An alarm clock application download, you must fill out the credit card account. Every time you press a snooze button, the application will donate your money to charity; there are some running programs, with headphones running, you can also hear zombies chasing you in the back of the voice, encourage you to run faster; Gymshamer's application is for those who pay the gym's annual fee but have never been there. If you don't go to the gym, it will automatically send messages to all your social media friends, telling them how lazy you are, and automatically putting your weight on the social media wireless weight-meter, which is a random push, is a good motivator for people who want to lose weight.

7. Unplug the power to find a balance between life and technology: 70% Americans admit to sleep after checking work emails, three-fifths spend more time on computers than the other half, and 80% are distracted when they dine with relatives and friends.

For this phenomenon, a hotel in Chicago offers a digital detoxification service, and when you move in, you have to hand over your phone and computer, and there is no internet, so you can fully enjoy the weekend without digital products. As more and more studies show that employees who leave without a cell phone on vacation, lapse have higher productivity after work. One company even provides an additional 7500 yuan for employees to encourage employees to take leave without a cell phone or computer, and the result is a more focused and dynamic workforce. Tencent Tech Wang Jongwan November 4 Silicon Valley Report