Zulily is preparing to close its UK website, shifting its focus to cross-border operations

Absrtact: January 9 News, a few days ago, the United States mother and child clothing special sale website Zulily CEO Darrel Cavens in the external disclosure, Zulily is preparing to close its UK website, will focus on cross-border business. Billion power network learned that, in addition to the United Kingdom, zulily in Canada and Australia

January 9 News, a few days ago, the United States mother and child clothing special sale website Zulily CEO Darrel Cavens in the external disclosure, Zulily is preparing to close its UK website, the focus shifted to cross-border business.

Billion power network learned that, in addition to the United Kingdom, zulily in Canada and Australia have sales operations, but the United Kingdom is the only one in the local set up its own regional website and branch of the overseas market.

Cavens said the British site was closed to allow zuilily to focus more on international business, zuilily not give up the UK's electricity business, but wanted to use cross-border electricity to do the UK market. As with users in Canada and Australia, British customers can then purchase the required products from the zuilily American website, and all products will be shipped from the United States.

Cavens mentioned that Zulily's UK website business growth rate did not meet the expected requirements. "The UK website was launched in 2012, although its sales growth rate of 40% in the last three quarters, but not the Canadian and Australian markets." ”

According to billion power network, zulily UK website sales in its 287 million U.S. dollars in total sales accounted for only 1.5% of the proportion.

The Zulily UK website sells a wide product category that differs greatly from the U.S. website. Its US web site will launch 9,000 new items a day, while the UK web site does not have more than 1400 items per day. The closure of UK websites and the introduction of American websites can bring more choices to British users.

The commentary points out that when rival Amazon is aggressively setting up subsidiaries and warehouses overseas to get closer to the user, the zulily is in the opposite direction, opting to shut down its regional business and serve overseas users in a cross-border electric business.

In this respect, Cavens says, Zulily's user base is different from Amazon's. In his view, as the mother and child clothing special sale platform, the zulily overseas customer to the logistics transportation time request is not so strong as Amazon.

In addition, he said, Zulily is preparing to develop the next overseas market, and he is more inclined to develop the overseas market of the non-English region.