Zynga and 7-11 collaborate to promote virtual goods

Beijing time May 24 afternoon news, according to foreign media reports, social game developers Zynga in Sunday with 7-11 convenience stores reached a cooperation agreement, the virtual goods business into 7-11 of the physical store. This summer, 7-11 convenience stores will provide virtual gifts for Zynga's social games, such as Farmville, Mafia Wars and YoVille. The deal suggests that Zynga will help expand its market with popular retailers in young groups.　　There are 7,000 7-11 convenience stores involved in this promotion, and it is Zynga's first large-scale collaboration with physical retailers. This suggests that social gaming is maturing and expanding to the mass market. Zynga has never been seen by the industry as a traditional video game business. But the move suggests the company wants to scale up and catch up with industry giants such as EA.　　EA has previously extended a wide range of sports-type games, and Zynga has followed suit, even though its users are more popular and casual. This promotion will start from June 1 officially, lasted 6 weeks time. During this period, millions of consumers will receive the exclusive virtual goods offered by 7-11 convenience stores. For example, a user who buys a big Gulp drink at 7-11 convenience stores can also get a virtual big Gulp.　　7-11 convenience stores will promote the event through satellite television, local radio, print media and outdoor advertising. Consumers will be able to buy a limited edition of Zynga virtual gifts through 7-11 convenience stores with special markings and an exchange code. This will attract popularity and traffic for Zynga games.　　Players can play these games for free on Facebook, but if they want to buy a virtual gift they will pay for it, and Zynga is making a profit. When a user buys a specific item, he or she can get the corresponding virtual gift, and at least participate in one activity in the game, and even have a chance to get a 200 dollar Farmville virtual currency.　　Rita Bargerhuff, 7-11 chief marketing Guarre Tah Baghaver, said it was the most unique promotional event in the company's history, offering more than 30 products for Zynga's 239 million active users. Vesh Marki Janice, senior vice president of Zynga operations, said: "By working with 7-11, we will expand our tentacles and allow more consumers to accept our games." "This promotional event will end on July 15, and if the relevant products and exchange codes are sold out, they will be terminated prematurely." (Ding Macro)