Zynga Beijing Tian: SNS platform game rules are too early

Zynga Beijing Tian July 30 afternoon news, Zynga Beijing company director Tian in an interview with Sina Science and technology, said the SNS platform game rules and industry is still in the initial stage, at least after a year or two to form a more stable situation.　　The following is an interview record: Sina technology: Tian always hello, first of all, I would like you to introduce, Zynga in China to set up a new company?　　Tian: Hello everyone, my name is Tian, 2005 to 2007 to Google China, a piece of wireless business, 2008 and friends to create a company, May by Zynga acquired, become Zynga China, so this is currently our business in China is mainly research and development.　　Sina technology: You just talked about Zynga's companies in China, and we know that Zynga is very well known in foreign markets, and we are particularly interested in knowing what it is going to do after Zynga comes to China, and in what direction? Tian: We know that many American companies in China will have research and development companies, including Google, Microsoft, etc. we are no exception.　　China has a big internet market and a big game market, and these two industries have trained a lot of good people, and we want to make a contribution to the global business.　　Sina Science and Technology: Can you ask us this research and development team probably how big, the final goal makes a how big scale?　　Tian: The number is not readily disclosed, but our future plans do not have much of a definite plan, but to ensure that we can develop, to make a combination of Chinese knowledge and the knowledge of the United States mixed products.　　Sina Technology: Our research and development in China is mainly in the face of the Chinese region or we are only in China, but is the global research and development base?　　Tian: This is global, to do game-oriented.　　Sina technology: I would like to ask Zynga, we know that it is linked to social platforms, how do you look at SNS, such as the site, how do you look at this relationship? Tian: This actually follows in the mobile industry, operators and content providers and CP, the relationship between the SP is also quite similar, you have a platform, the platform has its users, he naturally want to take a piece from the user side of the income, but this cup of how much, the game how to decide, this is the game platform and game provider negotiated.　　So I think this will go through time, such as China Mobile's content platform after many years of exploration, a variety of discussions to form, I think SNS this platform of the game rules and industry is still too early, it must at least after a two years to become a more stable situation.　　Sina technology: To ask, as we do this product development, do you think China's research and development personnel with foreign researchers, in the characteristics, or in the product there is no obvious difference? Tian: In foreign countries there is a strong single machine casual game history, such as the recent fire of Plants vs Zombies, this classic gameArrival is not accidental in the United States, because after more than 20 years of stand-alone game development. In China because of piracy, so that the market has not formed, talent accumulation has not formed, so this point in the casual gaming user experience, China does still need to have a lot of things to learn from the United States.　　Of course, there are games in China, there is PVP, there is a pattern of money, this model has a lot of tricks abroad can also learn.　　Sina technology: I would like to ask Zynga in addition to have a very big reputation, it also has a lot of financing situation, want to ask whether in China will continue to research and development, will the product or good team for the acquisition of consideration?　　Tian: This is not considered yet, and we know that we reached a joint venture in Japan and SoftBank last night, and that Zynga has taken a big step towards internationalization, but there is no next step in China's takeover plan. Sina technology: Thank you!