Zynga buys Abitlucky to open up middle core gaming market

Source: Internet
Author: User
Keywords Core acquisitions games
Tags developer facebook game games gaming gaming market join market
Sina Science and technology news Beijing time of September 18, Zynga announced in Monday, will acquire the Facebook platform game "Lucky Train" developer a Bit Lucky. Zynga did not disclose the specific terms of the acquisition. Zynga says a Bit lucky more than 20 employees in SAN Mateo, Calif., will join Zynga's San Francisco department. The acquisition suggests Zynga is turning to the "middle core game", a game between traditional big video games and casual games. Zynga has previously focused on casual gaming. Zynga said in its official blog in Monday that Zynga had previously recruited John Tobbias, the co-founder of the real-game series, to develop a new "middle-core game". Zynga is currently pushing for a variety of product lines. The company's "FarmVille" and "CityVille" and other games are slipping, outside the fear of casual games is gradually losing its appeal. The lawsuit between Zynga and EA is still in progress. EA said last month that Zynga's game copied the company's "Sims". Zynga said in Friday that EA violated an understanding agreement between two companies about how Zynga recruited former EA employees. (Zhang Fan)
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